• 산경연구논집
• /
• 제15권9호
• /
• pp.1-9
• /
• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• 한국콘텐츠학회논문지
• /
• 제14권5호
• /
• pp.364-372
• /
• 2014

조직의 성과를 향상시키기 위해 최고경영자의 특성에 맞는 경영통제시스템의 구축이 필요하다. 상황이론에서 경영통제시스템은 다양한 상황변수와의 유기적인 연계를 통해 성과향상을 꾀할 수 있다고 본다. 이에 본 연구는 CEO의 특성변수인 위험감수성향과 성취동기가 행동통제와 결과통제간의 유기적 연결을 통해 재무성과에 미치는 영향에 대해 실증분석을 통해 검증하였다. 본 연구의 결과 위험감수 성향이나 성취동기가 높은 CEO들은 조직구성원들의 구체적인 행동을 통제하므로 써 기업의 재무성과에 더 유의적인 영향을 미친다고 파악되었다. 결과통제는 구성원들의 자율성과 관련된 통제기법으로 기업의 재무적 성과에는 유의적인 영향을 미치지 않는 것으로 나타났다. CEO의 높은 성취동기는 행동통제를 통해 간접적으로 재무성과에 유의적인 영향을 미치는 것으로 나타났다.

• 유통과학연구
• /
• 제14권1호
• /
• pp.75-84
• /
• 2016

Purpose - In accordance with the recent changes in the management environment, leaders are required to have an ability of drawing and inducing potential of each worker. Coaching, as one of the strategies of human resources development, is drawing people's attention. This study aims to inquire about the mechanism of leader's coaching behavior which influences the attitude and behavior of workers. Firstly, this study intends to illustrate what kind of influences the leader's coaching behavior can give on organizational citizenship behavior and turnover intention of workers. Secondly, it plans to verify the mediating effect of authentic leadership in the relationship between leader's coaching behavior and organizational citizenship behavior and turnover intention of workers. Thirdly, it aims to prove the moderating effect of emotional intelligence in the relationship among leader's coaching behavior, organizational citizenship behavior and turnover intention of workers. Research design, data and methodology - In order to figure out how the leader's coaching behavior influences attitude of workers, authentic leadership is considered as mediating effect. As for a moderating effect, we have determined emotional intelligence which attracts attention in the recent studies on organizational behavior, so as to investigate the correlation among variables. As for study sample, it was targeted to 236 organizational members of distribution corporations whose leader's coaching behavior is required. For reaching the purpose of study, SPSS 20 was applied for the analysis. Results - The research findings can be summarized as follows: Firstly, leader's coaching behavior gives significant positive influences on organizational citizenship behavior. Moreover, leader's coaching behavior gives negative influences on turnover intention of organizational members. Secondly, the mediating effect of authentic leadership was proved in the relationship between leader's coaching behavior and attitude of workers. Based on the analysis, it turned out that authentic leadership doesn't give a mediating effect in the bilateral relationship. Lastly, the moderating effect of emotional intelligence was proved in terms of how the leader's coaching behavior influences the attitude of workers. The research result shows that the emotional intelligence influences towards the negative direction, in the correlation between coaching behavior and organizational citizenship behavior On the other hand, in the relationship with turnover intention, It was significant effect. Conclusions - Based on the research findings, we have intended to inquired about the mechanism of leader's coaching behavior which influences the attitude and behavior of workers. Furthermore, in the operational level, the following implications can be given: the importance of coaching activation in the operational level was confirmed, through inquiring into the influence of leader's coaching behavior on workers. Moreover, the importance of emotional intelligence, which has been steadily raised, was also confirmed. It is necessary for future study to carry out additional research on various factors of coaching which can influence the effectiveness of coaching, for instance, coaching process, coach's competency, characteristics of coaching customers, relationship with coaching customers and coaching system.

• 한국의류학회지
• /
• 제26권2호
• /
• pp.280-291
• /
• 2002

This study was to apply FLC(Fashion Life Cycle) concept with extended PLC(Product Life Cycle) theory of marketing for a basis. This article was particularly analyzed relations between demographic variables and fashion lifestyle toward consumer's behavior at decline stage of FLC empirical study was to target women's formal dress. Data were collected from the adult females residing in Youngnam district. Sampling were peformed pretest and main survey. Total 386pcs of answers were used for final analysis. The results of analysis were as follows. First, Hypothesis 1 & 4 were showed meaningful differences between fashion lifestyle patterns and consumer's behavior at decline stage of FLC according to demographic characteristics. Second, Hypothesis 2 also was adopted meaningful differences of consumer's hoarding behavior at decline stage of FLC in accordance with fashion lifestyle patterns. Third, Hypothesis 3 of fashion lifestyle patterns which has related consumer's recycling behavior at decline stage of FLC was rejected. In conclusion, This article discusses implication of fashion marketing strategies and summaries..

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 1999년도 춘계학술발표대회 논문집
• /
• pp.45-48
• /
• 1999

The objective of this study is to introduce the spatial characteristics and the better arrangement of waiting areas in general hospital on comprehensing the patient's behavior as patient call-system and spatial characteristics is characteristics is changed. That is for improvement in the circumstance of waiting area more important than before, and for the patient satisfaction and patient's affirmative judgement of hospital quality by offering the convenience. Through this study, the way of improvement for waiting area can be suggested such as the beeper system, the restructuring of program information, the multiple aim space without hospital program, the reform of the seat's arrayal, the waiting area with conveniency.

• 패션비즈니스
• /
• 제9권3호
• /
• pp.125-133
• /
• 2005

The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.

• 복식
• /
• 제67권2호
• /
• pp.17-35
• /
• 2017

The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.

• 복식문화연구
• /
• 제25권6호
• /
• pp.804-818
• /
• 2017

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

• 패션비즈니스
• /
• 제16권4호
• /
• pp.123-136
• /
• 2012

The purpose of this study was to analyze body image of women and investigate the relationships of apparel management behavior and weight(figure) control behavior. To achieve the purposes, a questionnaire was conducted to 329 females from October 5 to October 25, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that body image were classified 4 factors of care for appearance, concern about weight, effort of appearance improvement. and appearance attractiveness. Second, there were significant differences of body image by demographic characteristics. Third, there were significant differences of BMI, apparel management behavior and weight(figure) control behavior by demographic characteristics. Forth, there were significant differences of body image, apparel management behavior and weight(figure) control behavior by BMI. Fifth, there were partial significant relations of body image, BMI, appearance management behavior and weight(figure) control behavior. Thus, it was found that body image is related to appearance management behavior and weight(figure) control behavior.

• 한국학교ㆍ지역보건교육학회지
• /
• 제11권2호
• /
• pp.29-42
• /
• 2010

Objectives: This study was conducted to examine the relations of 'self-body evaluation', self-esteem, and health behavior among junior high school girls, analysing influencing factors for their health behavior, and building a base for its improvement. Methods: Data collection was conducted by self-report survey. Survey participants were 330 junior high school girl students in the area of Seoul, 221 from women's junior high schools and 109, coed schools. Survey included general characteristics, self-body evaluation, self-esteem, and health behavior. Results: 1. In their self-body evaluation, the students gave themselves $3.27{\pm}.53$ scores of the total 5, and of general characteristics, BMI, ideal BMI, personality, living standard were statistically significant different. 2. The scores for the girl students' health behavior were $2.77{\pm}0.37$ of total 4, and of general characteristics, school forms, grades, living standard were statistically significant different. characteristics, school forms, personality, school grades, living standard were statistically significant different. 3. The girls' self-body evaluation and self-esteem showed a low level of negative significant difference and their self-body evaluation and health behavior were significantly different, but a low level of negative significant difference. And the relationship between self-esteem and health behavior showed a high level of positive significant difference. 4. Influencing factors for the girls' health behavior showed a significant difference in self-esteem and school forms of general characteristics, self-body evaluation, and self-esteem.