• 패션비즈니스
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• 제19권4호
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• pp.75-91
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• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• 유통과학연구
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• 제22권2호
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• pp.31-40
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• 2024

Purpose: This study aimsto assert trust as an important mediator in the service business. The research topic relatesto service businesses that have low exposure to comparative information and weak consumer positions in terms of law, such as the beauty clinic businesses in Indonesia. Research design, data, and methodology: This study uses explanatory and purposive sampling. A survey was conducted among 268 Indonesians, collected by distribution via Google Forms. The hypotheses were tested using AMOS software. Results: The results indicate that trust did not have a significant role in mediating brand awareness, service quality, and price perception on revisit intention, but only mediated satisfaction. Furthermore, this study discloses the neutralization attitude and dissonance behavior represented by trust mediation. Conclusions: These findings attempt to expand the literature on the role of trust in the service business. However, the beauty clinic businessin Indonesia infers misbehavior. Misbehavior is caused by vulnerable conditionsin which consumers are unable to share their experiences with other consumers. The reason is that the defamation law in Indonesia is often implemented in the wrong direction. This must be corrected so that consumers obtain their rights and create a mutually beneficial relationship between beauty businesses and consumers.

• 한국의상디자인학회지
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• 제19권4호
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• pp.43-58
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• 2017

The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

• 동아시아경상학회지
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• 제11권3호
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• pp.1-10
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• 2023

Purpose - Beauty service employees who perform emotional labor are becoming an important factor in their duties to be performed at customer contact with the emotional expression norms set and required by organizations and companies. There are health problems for beauty workers due to working environments such as physical, chemical, and social factors. Accordingly, this study presents practical ways to protect the health of beauty workers. Research design, data, and methodology - This review study was conducted by searching PubMed, Google Scholar, Riss, Scopus, and Research Gate. Beauty Health Care, Occupational Diseases, Beauty Industry, Beauty Employees, Work-Life Vallance (WLV). I referred to the keywords such as that. A total of 471 papers were searched, of which 46 were finally included in this study on the PRISMA flowchart. Result: The beauty service industry can be classified as a job with high job stress among the beauty industries, and establishing appropriate measures to effectively help beauty industry workers proves to be an important strategy for maintaining physically and mentally healthy lives. Conclusion - Active research is needed to create a healthy environment with sustainable well-being by identifying physical and mental outbreaks according to the degree of awareness through various causes of occupational diseases such as gender and environment of beauty industry workers.

• 산경연구논집
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• 제14권6호
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• pp.27-35
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• 2023

Purpose: Convergence and social ripple effects caused by the Fourth Industrial Revolution, which encompasses new technologies in various fields, will have a great impact on the beauty industry structure and market economy. This review reviewed the literature on the changes in the employment environment of the Korean beauty industry due to the 4th industrial revolution and the countermeasures of the beauty industry accordingly. Research design, data and methodology: Using the October 2022 PRISMA flowchart, it is a review of changes in the employment environment of the beauty industry, the need for human resource management of beauty workers, and the employment environment to be applied to the beauty industry in the future. Results: Changes in the employment environment in the era of the 4th Industrial Revolution, the current state of the beauty industry, and reviews on beauty industry workers were collected, and a direction for training beauty industry workers was presented. Conclusions: This study presented the direction of the beauty industry in preparation for changes in the employment environment of the 4th industrial revolution and suggested that research is needed to actively establish human resource management (HRM) to overcome the problem of fostering talent in the beauty industry.

• 한국의류산업학회지
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• 제10권5호
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• pp.625-635
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• 2008

The purpose of this study was to investigate the mediating roles of the relationship quality and the switching cost during the processing of effects of service quality on the service loyalty in the beauty industry. Service quality factors were defined as the interaction quality, the outcome quality and the physical environment quality. The relationship quality were defined as the satisfaction and the trust of customer. Amos was used to analyze the research hypotheses and the proposed model. All research hypotheses were adopted. The empirical results were as follows; Service quality influenced positively on the relationship quality, and then the relationship quality yielded the service loyalty. Also the relationship quality influenced positively on the switching cost and then the switching cost influenced positively on the service loyalty. Each service quality dimension had a significant effect on the satisfaction, the trust and the relative importance of service quality dimensions on the satisfaction, the trust followed the order of the interaction quality, the outcome quality and the physical environment quality.

• 한국산학기술학회논문지
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• 제18권7호
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• pp.410-416
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• 2017

고령화 사회의 실버세대는 새로운 소비자군으로 급부상하여 실버고객들이 이용하는 서비스 산업이 발전할 것이다. 그 중에서도 미용서비스 분야는 실버세대들에게 삶의 질적 향상을 위하여 반드시 필요한 분야이다. 본 연구는 실버세대의 미용서비스 품질 형성요인을 알아보고 고객충성도와의 관계성을 알아보기 위하여 서울지역에 거주하고 있는 244명의 실버 세대들을 대상으로 분석을 실시하였다. 실증분석을 위한 통계처리는 SPSS 23.0과 AMOS 23.0 통계 프로그램을 활용하였다. 분석결과, 미용서비스를 이용하는 실버고객이 인지하는 서비스품질은 관계품질인 신뢰와 몰입에 유의한 영향을 미치는 것으로 나타났고, 관계품질인 신뢰와 몰입은 고객충성도에 정의 영향을 미치는 것으로 나타났다. 또한 서비스품질과 고객충성도의 관계에서 신뢰는 신뢰성, 반응성, 공감성, 확신성에서 매개효과가 있었고, 몰입은 신뢰성, 반응성, 공감성, 확신성, 유형성에서 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 실버세대를 위한 실버 전용 미용서비스 산업과 그와 관련된 교육 프로그램이 미미한 실정에서 실버세대를 위한 미용산업이 중요한 자리매김을 할 수 있는 기초자료를 제시하는 데에 큰 의의가 있다.

• 패션비즈니스
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• 제20권1호
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• pp.173-190
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• 2016

The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

• 한국의류산업학회지
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• 제13권6호
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• pp.952-958
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• 2011

The primary purposes of this study were to investigate on effect of consumer's participation on their emotional response, service quality perception and revisiting intention in the beauty service field. The data were collected from 385 customers of beauty salons in Busan area, Gimhae area in Kyongnam and Daegu area. It was analyzed by frequency analysis, factor analysis, reliability analysis, and path analysis. The results were as follows: First, consumer was experienced positive emotion toward their participation of service offering course. Second, there were significant influence their participation on their service quality perception. And in the case mediating emotional response, their were more influence. Finally, consumer was perceived positively service quality when they was experienced positively emotion in service field during service offering course. And they had revisiting intention when they was perceived service quality excellently.

• 문화기술의 융합
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• 제10권5호
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• pp.423-429
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• 2024

최근 뷰티 산업은 매우 경쟁적이므로 수준 높은 인적서비스를 제공하는 것이 경쟁우위를 유지하고 고객을 유치하는 데 중요한 요인으로 제기되고 있다. 이에 본 연구에서는 뷰티종사자의 인적서비스품질이 고객공감과 뷰티숍 재방문의도에 미치는 영향을 알아보고자 하였다. 이를 위해 설문지 총 238부를 수집하여 통계패키지 SPSS 27.0으로 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석, 회귀분석을 수행하였다. 연구 결과, 첫째, 뷰티종사자의 인적 서비스품질의 구성요소 중 진정성과 전문성은 정서적공감에 유의한 영향을 미쳤으나, 신뢰성은 유의한 영향을 미치지않는 것으로 나타났다. 둘째, 신뢰성, 진정성과 전문성 모두 인지적공감에 유의한 영향을 미치는 것으로 나타났다. 셋째, 정서적공감과 인지적공감은 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 이에 따라 뷰티숍의 재방문의도를 증가시키기 위해서 뷰티종사자의 믿음을 줄 수 있는 언행, 진정성 있는 서비스, 전문적 기술에 대한 교육이 필요하다고 보인다. 향후 본 연구에서의 뷰티종사자의 인적서비스품질과 차별화된 변수를 통해 고객공감과 재방문의도에 관한 연구가 이루어질 필요가 있다고 사료된다.