• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.1
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• pp.51-58
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• 1998

The opening of an event in a given geographical area may be defined as an innovation. Visitors to the event adopt the innovation; therefore, their visitation patterns since the opening can be regarded as a diffusion process. Bass' model of diffusion process was applied to analyzing weekly visitation of Kwang-ju Viennale. Parameters of the Bass' model were estimated by regression analysis, and then reviewed in terms of applicability. Actual estimation of event visitation was implemented by calculation of the three parameters of the model based on the actual data. After comparing estimated value with actual value, it was concluded that Bass' model is applicable to estimating event visitation as far as it is the only prediction method available at this point.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.141-147
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• 2014

Diffusion model is popular research topic in marketing and economy particularly for the areas of model specification and market size forecasting. In particular, Bass model can explain Roger's innovation diffusion and product life cycle through easy mathematical representation and hence the model has been widely used for the explanation of adopting innovative new products and technologies. Nonetheless, there're only a couple of pioneering researches about semiconductor market, using diffusion models. Consequently, we'd utilise NLS approach diffusion model to estimate the market potential of MOSFET, major switching device for power management of system, and explain the process to industry stakeholders and policy makers for delivery of managerial implication with pragmatic purpose.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.57 no.11
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• pp.1938-1945
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• 2008

Due to rapid economic growth, the usage of residential cooling electrical appliances such as air conditioners and refrigerators has increased dramatically for the last decades. In other to reduce its energy consumption, the authorities have applied energy efficiency standards for principal appliances, including refrigerator. This paper estimates the distribution of refrigerators using the Bass Diffusion Model and then performs economic analysis corresponding to enhancement of energy efficiency more correctly than existing methods.

• Journal of Korean Institute of Industrial Engineers
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• v.37 no.1
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• pp.74-82
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• 2011

The Bass model is a cornerstone in diffusion theory which is used for forecasting demand of durables or new services. Three well-known estimation methods for parameters of the Bass model are Ordinary Least Square (OLS), Maximum Likelihood Estimator (MLE), Nonlinear Least Square (NLS). In this paper, a hybrid method incorporating OLS and NLS is presented and it's performance is analyzed and compared with OLS and NLS by using simulation data and empirical data. The results show that NLS has the best performance in terms of accuracy and our hybrid method has the best performance in terms of stability. Specifically, hybrid method has better performance with less data. This result means much in practical aspect because the avaliable data is little when a diffusion model is used for forecasting demand of a new product.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.17-22
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• 2006

Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

• Journal of the Korean Institute of Gas
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• v.25 no.3
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• pp.16-26
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• 2021

The global warming problem has arose, the supply eco-friendly vehicles such as HFCEVs is increasing around world and Korea is fully supporting subsidies, tax cut to form an initial market for HFCEVs. The key to the safety of HFCEVs is pressure vessels stored hydrogen, and although these pressure vessels must be inspection regularly, the existing inspection stations are insufficient to meet the demand for inspection. Therefore, it is important to establishment of pressure vessels inspection station for safety management of HFCEVs. In this study, it estimates innovation coefficient, imitation coefficient in Bass model by using electric vehicle sales data, and foretasted the supply of HFCEVs by region & the demand for inspection by region using the Bass diffusion model. As a result, the inspection demand for pressure vessels in HFCEVs in 2040 was 690,759 units, and it was confirmed 191 new inspection stations and 1,124 inspectors were needed to prepare for this.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.5
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• pp.488-498
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• 2015

Research on stem cells can be divided into three categories : pluripotent stem cell, adult stem cell, and induced pluripotent stem cell. Technology life cycle (TLC) on research stage is analyzed for the three stem cell categories based on diffusion model. Three diffusion models-logistic, Bass, and Bass model with integration constant (BMIC)-are applied to the number of articles related to each stem cell category in SCOPUS lists. Two different parameter estimation methods is used for each of logistic and Bass model. Results show that (1) the current year, 2015, lies in growth period at pluripotent stem cell and adult stem cell, and lies in growth period or maturity period at induced pluripotent stem cell. (2) Model fitness is the highest at BMIC model. (3) Imitation effect works best at the research area of induced pluripotent stem cell.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.45-55
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• 2015

This paper examines the diffusion of smartphones with a special emphasis on the diffusive interactions between Apple iOS and Google Android in a global context. Since the two mobile platforms were first introduced in the market, the use of smartphones has skyrocketed, suggesting that the dramatic diffusion of smartphones may be explained in part by the growth and competition of these two platforms. To study this, an extended Bass model is applied to a data set of quarterly smartphone sales between 2008 and 2013 for 15 countries. Our findings suggest that the innovation effect was more salient for iOS than for Android in developed countries, whereas the imitation effect was more striking for Android than for iOS in developing countries. Furthermore, our results from the co-diffusion model suggest that the diffusion of Android negatively affected by the diffusion of iOS, but not vice versa.

• The Korean Journal of Applied Statistics
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• v.14 no.2
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• pp.233-243
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• 2001

중장기 수요예측을 위해 자주 사용되는 방법으로 확산모형과 성장곡선모형을 들 수 있다. 본 논문에서는 이들 방법론의 성격 및 실제 적용에 있어 모수추정에 따른 문제점들을 살펴보고, 모수추정을 효율적으로 수행하기 위한 전략을 제시한다. 또한 실제 자료에 각 방법론들을 적용하여 예측결과를 비교한다.

• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.1
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• pp.29-41
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• 2017

Korea is expected to become a super-aged society by 2050. Given an aging population and the increasing pressure for the early retirement, a sufficient social safety net for elderly population becomes important. The Korean government introduced public reverse mortgage program in 2007, which is a product for aging seniors and the elderly, The number of reverse mortgage subscribers has also steadily grown. The demand continues to grow, but the reverse mortgage over a long period of time is a highly uncertain and risky product in the position of guarantee or lending institution. Thus, suitable demand prediction of the reverse mortgage subscribers is necessary for stable and sustainable operation. This study uses a Bass diffusion model to forecast the long-term demand for reverse mortgage and provides insight into reverse mortgage by forecasting demand for stability and substantiality of the loan product. We represent the projections of new subscribers on the basis of the data obtained from Korea Housing Finance Corporation. Results show that potential market size of Korean reverse mortgage reaches approximately 760,000-1,160,000 households by 2020. We validate the results by comparing the estimate of the cumulative number of subscribers with that found in literature.