• Title/Summary/Keyword: bank image

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Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention

  • Maiyaki, Ahmed Audu
    • Journal of Distribution Science
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    • v.11 no.7
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    • pp.39-45
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    • 2013
  • Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

DIRECTIONAL FILTER BANK-BASED FINGERPRINT IMAGE ENHANCEMENT USING RIDGE CURVATURE CLASSIFICATION

  • Lee, Joon-Jae;Lee, Byung-Gook;Park, Chul-Hyun
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • v.11 no.2
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    • pp.49-57
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    • 2007
  • In fingerprints, singular regions including core or delta points have different directional characteristics from non-singular regions. Generally, the ridges of singular regions change more abruptly than those of nonsingular areas, thus in order to effectively enhance fingerprint images regardless of region, local ridge curvature information needs to be used. In this paper, we present an improved Directional Filter Bank (DFB)-based fingerprint image enhancement method that effectively takes advantage of such ridge curvature information. The proposed method first decomposes a fingerprint image into 8 directional subbands using the DFB and then classifies the image into background, low curvature, and high curvature regions using the directional energy estimates calculated from the subbands. Thereafter, the weight values for directional subband processing are determined using classification information and directional energy estimates. Finally, the enhanced image is obtained by synthesizing the processed subbands. The experimental results show that the proposed approach is effective in enhancing both singular and non-singular regions.

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The study of image quality evaluation and compression method using contourlet transform (정지 영상 화질 평가와 Contourlet 변환을 이용한 압축 방법에 관한 연구)

  • Jang, Jun-Ho;Kim, Young-Seop
    • Journal of the Semiconductor & Display Technology
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    • v.9 no.4
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    • pp.57-61
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    • 2010
  • The wavelet transform was adopted as the transform for JPEG2000. However, wavelet has weakness about smoothness along the contours and limited directional information. So we use to other transform, called contourlet transform in compression. Objective quality assessment methods currently used Peak signal to noise Ratio(PSNR). But that is not very well matched to perceived visual quality. So new image quality assessment is required. In this paper, we propose a new method for image compression based on the contourlet transform, which has been recently introduced. In addition we evaluated compression image quality using PSNR and SSIM. Finally contourlet transform has a good result about images with smooth contours and SSIM is good method for image evaluation compared to PSNR.

The study of New Compression method using Contourlet transform (Contourlet 변환을 이용한 새로운 압축방법에 대한 연구)

  • Chong, Hyun-Jin;Jang, Jun-Ho;Kim, Young-Seop
    • Journal of the Semiconductor & Display Technology
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    • v.6 no.3
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    • pp.55-59
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    • 2007
  • Wavelet Transform is amenable to efficient algorithms. So wavelet transform was adopted many signal processing and communication applications. For example, the wavelet transform was adopted as the transform for JPEG2000. However, Wavelet has weakness about smoothness along the contours and limited directional information. Hence, recently, some new transforms have been introduced to take advantage of this property. So we use to other transform, called contourlet transform in compression. In this paper, we propose a new method for image compression based on the contourlet transform, which has been recently introduced. Contourlet transform has a good result about images with smooth contours. Moreover, Contourlet is feasible multiresolution and multidirection expansion using non-separable filter bank. This treatise shows a good image representation after compressing using contourlet transform.

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Development of Automatic Crack Detection using the Gabor Filter for Concrete Structures of Railway Tracks (가버 필터를 사용한 철도 콘크리트 궤도 도상의 자동 균열 감지 개발)

  • Na, Yong-Hyoun;Park, Mi-Yun;Park, Ji-Soo;Park, Sung-Baek;Kwon, Se-Gon
    • Journal of the Society of Disaster Information
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    • v.14 no.4
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    • pp.458-465
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    • 2018
  • Purpose: Concrete track that affects on railway safety can detect cracks using image processing technique. However, since a condition of concrete track and surface noisy are obstructed to detect cracks, there is a need for a way to remove them effectively. Method: In this study, we proposed an image processing to detect cracks effectively for Korean railway and verified its performance through experiment. We developed image acquisition system for capture a railway concrete track and acquired railway concrete track images, randomly selected 2000 images and detected cracks in the image process using proposed Gabor Filter Bank methods. Results: As a result, 94% of detection rate are matched to the actual cracks in same quality and format railway concrete track image. Conclution: The crack detection method using Garbor Filter Bank was confirmed to be effective for crack image including noise in the Korean railway concrete track. This system is expected to become an automated maintenance system in the existing human-centered railway industry.

Design of Optimum Boundary Filter Bank for Sub-band Coder using M-band Orthogonal Wavelet Transform (M-대역 직교 웨이브렛 변환을 이용한 부대역 부호화기의 최적 경계필터뱅크의 설계)

  • Kwon, Sang-Keun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.27 no.8A
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    • pp.829-835
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    • 2002
  • When finite length image signal is decomposed into M-band synthesized using M-band orthogonal wavelet transform, the boundary signal of image are not reconstructed perfectly. for boundary signals to be reconstructed perfectly, different type filter bank or technique is applied to them when the dimension of analysed is proposed. It can be designed using the singular value decomposition of boundary perfect reconstruction matrix which is obtained from paraunitary matrix which is obtained from paraunitary matrix. And it is also discussed to design the boundary filter bank for improving the coding performance when it is applied to subband coder. The proposed boundary filter bank shows 7% gains in PSNR compared with reflected method.

A Study on Space Utilization according to Changes in Non-face-to-Face Consumer Use : Focused on bank offices

  • Hwang, Sungi;Ryu, Gihwan;Yun, Daiyeol;Kim, Heeyoung
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.271-278
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    • 2020
  • Modern financial services go beyond the stage of internet banking, and new concepts of financial transactions such as Internet of Things, mobile banking, electronic payments, and fintech have emerged. As a result, banks are less influential in financial transactions, and changes are being demanded. In the present era, the basic business of banks has decreased, and it is transforming into a space where both consumer finance work and reside. The bank office stands for the brand image of the bank, and it is represented by trust with customers in the basic business of financial transactions, and the rise in real estate value is a natural social phenomenon due to the nature of the location and location of real estate owned by the bank. The business method and space of the bank office that meets the new paradigm of the modern society is an inefficient space only for the convenience and rest of consumers, but it must be used as a variety of spaces suitable for the region to increase the functional value of the bank office. Through this study, as a convenience space for consumers, various service facilities should be introduced to understand the characteristics of the region as a convenience space for consumers, and various service facilities should be introduced to meet the needs of consumers, and the bank office should be improved as a complex service space for local residents.

An implementation of DWT Encoder design for image compression (영상 압축을 위한 DWT Encoder 설계)

  • 이강현
    • Proceedings of the IEEK Conference
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    • 1999.11a
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    • pp.491-494
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    • 1999
  • Introduction of digital communication network such as Integrated Services Digital Networks(ISDN) and digital storage media have rapidly developed. Due to a large amount of image data, compression is the key techniques in still image and video using digital signal processing for transmitting and storing. Digital image compression provides solutions for various image applications that represent digital image requiring a large amount of data. In this paper, the proposed DWT(Discrete Wavelet Transform) filter bank is consisted of simple architecture, but it is efficiently designed that a user obtain a wanted compression rate as only input parameter. If it is implemented by FPGA chip, the designed encoder operates in 12MHz.

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Analysis on the Donators' Characteristics of Government-dominant and Non-governmental Food Bank Programs (정부주도형 및 민간주도형 푸드뱅크(Food Bank) 사업의 기탁 특성 분석)

  • Jo, Mi-Na;Hong, Min-Ah;Kang, Hye-Seung;Yang, Il-Sun
    • Korean Journal of Community Nutrition
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    • v.11 no.5
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    • pp.618-628
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    • 2006
  • The purpose of this study was to examine the donators' characteristics and donative foods of both government-dominant and non-governmental food bank program, to understand the problems and benefits of food bank program, and to find the solutions to activate food bank program. The questionnaires were distributed to 120 food bank operators and 3 donators were selected from each food bank for the survey from April 2002 to May 2002. 118 sheets (32.8%) from government-dominant food bank and 53 sheets (20.1%) from non-governmental food bank were collected. The main results of this study were as follows: The largest donators to either government-dominant or non-governmental food bank programs were bakery and confectionery companies 31.4% and 45.3% respectively. The majority of donated foods were 'goods in stock' (55.6%) and frequency of donation were largely on a daily basis (27.1% for government-dominant and 22.6% for non-governmental). Some of the donators who had more donative food did not donate, and the reasons were closeness to expiration date of food (67.3%), lack of legal protection in the event of food poisoning (54.5%), and poor public image of food related accidents (52.3%).

Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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