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The Effects of The Parent Brand-Congruity on the Attitude to Expanded Brand (모 브랜드-일치성이 확장브랜드에 대한 태도에 미치는 영향)

  • Kang, Min-Jung;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.77-89
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    • 2019
  • Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

An Analysis of the Job Performance in Operative Restoration by Dental Hygienists (치과위생사의 치과보존분야 직무수행 현황 분석)

  • Cho, Pyeong-Kyu
    • Journal of Korean society of Dental Hygiene
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    • v.4 no.2
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    • pp.277-291
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    • 2004
  • The purpose of this study is to analyze the dental hygienists' overall performance in operative restoration and the clinical performance in operative restoration according to dental hygienists' career and to provide basic data for establishing the appropriate range of dental hygienists' work. Subjects of this study are 339 dental hygienists working at dental clinic and hospital nationwide, selected by their working place, career, type of clinic, and location of clinical institution. The distribution of people who responded to the survey shows that 81 belong to beginner level(less than 2 years since entering clinic), 115 intermediate level(2 to 3 years since entering clinic), 81 higher level(4 to 5 years since entering clinic) and 62 advanced level(more than 6 years since their entering clinic). In terms of the types of clinical institution, 178 belong to dental clinics and 161 belong to dental hospitals. The survey used in this study are focused on perception about clinical performance in operative dentistry and adequacy of the work. Operative dentistry consists of operative restoration and endodontic therapy. The operative restoration consists of 15 categories such as patient welcoming, examination and diagnosis, planning of treatment, anesthesia, control of moisture, cavity preparation, pulp protection, matrix band application, amalgam filling, resin filling, glass ionomer cement filling, abrasive strip removal, rubber dam removal, bite check and polishing, patient education, and arrangement. The reliability was Cronbach's Alpha .9453. SPSS 10.0 for Windows was used to analyze the responses. One way ANOVA was utilized to verify the differences in the dental hygienists' job performance in operative restoration and their job performance according to career. When significant difference was found. Duncan multi comparison post hoc was done. To sum up the results of this study, patient welcoming look the first place in the operative restoration. It was followed by patient education, examination and diagnosis, introducing treatment plan, resin filling, glass ionomer cement filling, amalgam filling, bite check and polishing, anesthesia, pulp protection, control of moisture, abrasive strip removal, cavity preparation, matrix band application, rubber dam removal, and anesthesia. In terms of the clinical performance by career, there were significant differences in 19 activities such as medical eraluation, oral examination, patient charting, intra oral readio graphs, firm developing fixing mounting, curing light gun, education of attention content after operation. Based on the results of this study, the specific range of operative restoration for dental hygienists should be focused on providing basic data for dentists' diagnosis, alleviation of fear and aching accompanied by injection and anesthesia, data providing for dentists' decision of anesthesia degree, and maximization of control of moisture.

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A Rapid Signal Acquisition Scheme for Noncoherent UWB Systems (비동기식 초광대역 시스템을 위한 고속 신호 동기획득 기법)

  • Kim Jae-Woon;Yang Suck-Chel;Choi Sung-Soo;Shin Yo-An
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.4C
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    • pp.331-340
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    • 2006
  • In this Paper, we propose to extend the TSS-LS(Two-Step Search scheme with Linear search based Second step) scheme which was already proposed by the authors for coherent UWB(Ultra Wide Band) systems, to rapid and reliable acquisition of noncoherent UWB systems in multipath channels. The proposed noncoherent TSS-LS employing simple energy window banks utilizes two different thresholds and search windows to achieve fast acquisition. Furthermore, the linear search is adopted for the second step in the proposed scheme to correctly find the starting point in the range of effective delay spread of the multipath channels, and to obtain reliable BER(Bit Error Rate) performance of the noncoherent UWB systems. Simulation results with multipath channel models by IEEE 802.15.3a show that the proposed two-step search scheme can achieve significant reduction of the required mean acquisition time as compared to general search schemes. ]n addition, the proposed scheme achieves quite good BER performance for large signal-to-noise ratios, which is favorably comparable to the case of ideal perfect timing.

Optical Characteristics of Bolometric Terahertz Sensor (볼로미터형 테라헤르츠 센서의 광학적 특성 연구)

  • Han, Myung Soo;Song, Woosub;Hong, Jung Taek;Lee, Donghee
    • Journal of Sensor Science and Technology
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    • v.27 no.5
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    • pp.335-339
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    • 2018
  • The optical characteristics of a terahertz (THz) antenna-coupled bolometer (ACB) detector were evaluated using a pulsed quantum cascade laser (QCL) and radiation blackbody sources. We investigated a method for measuring the responsivity and noise-equivalent power (NEP) of the THz detector using two different types of light sources. When using a QCL source with a frequency of 3 THz, the average responsivity of 24 devices was $1.44{\times}10^3V/W$ and the average NEP of those devices was $3.33{\times}10^{-9}W/{\surd}Hz$. The average responsivity and NEP as measured by blackbody source were $1.79{\times}10^5V/W$ and $6.51{\times}10^{-11}W/{\surd}Hz$, respectively, with the measured values varying depending on the light source. This was because the output power of each light source was different, with the laser source being driven by a pulse type wave and the blackbody source being driven by a continuous wave. The power input to the THz sensor was also different. Futhermore, the responsivity and NEP values measured using band pass filter (BPF) were similar to those measured when using only THz windows. It was found that ACB sensor responds normally in the THz region to both the laser and the blackbody source, and the method was confirmed to effectively evaluate the characteristics of the THz sensor.

The Determination method of Available Bandwidth for Automation of the Split-Spectrum Processing (스플릿-스펙트럼 처리의 자동화를 위한 가용대역폭의 결정방법)

  • Ko, Dae-Sik
    • The Journal of the Acoustical Society of Korea
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    • v.14 no.6
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    • pp.27-31
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    • 1995
  • In this paper, the determination method of available bandwidth for automation of the split-spectrum processing(SSP) has been studied. The SSP is used for the visibility enhancement of the ultrasonic signal with grain noise. Even though the SSP has proved useful in signal-to-noise ratio enhancement, its application and automation have been limited due to ambiguity in the determination of available bandwidth. Until recently, it is the usual practice to optimize the available bandwidth by trial and error. The spectral histogram is the statistical distribution of the spectral windows that is selected by the minimization algorithm with the whole band of the spectrum of the received ultrasonic signal. Since the available bandwidth can be determined adaptively using spectral histogram, this method can be used for automation of the SSP. In order to evaluate the determination technique of the available bandwidth using spectral histogram, this method is applied to experimental ultrasonic data. The experimental results show that the spectral histogram is an efficient method for determination of the available bandwidth and automation of the SSP.

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Parallel Processing of k-Means Clustering Algorithm for Unsupervised Classification of Large Satellite Images: A Hybrid Method Using Multicores and a PC-Cluster (대용량 위성영상의 무감독 분류를 위한 k-Means Clustering 알고리즘의 병렬처리: 다중코어와 PC-Cluster를 이용한 Hybrid 방식)

  • Han, Soohee;Song, Jeong Heon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.37 no.6
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    • pp.445-452
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    • 2019
  • In this study, parallel processing codes of k-means clustering algorithm were developed and implemented in a PC-cluster for unsupervised classification of large satellite images. We implemented intra-node code using multicores of CPU (Central Processing Unit) based on OpenMP (Open Multi-Processing), inter-nodes code using a PC-cluster based on message passing interface, and hybrid code using both. The PC-cluster consists of one master node and eight slave nodes, and each node is equipped with eight multicores. Two operating systems, Microsoft Windows and Canonical Ubuntu, were installed in the PC-cluster in turn and tested to compare parallel processing performance. Two multispectral satellite images were tested, which are a medium-capacity LANDSAT 8 OLI (Operational Land Imager) image and a high-capacity Sentinel 2A image. To evaluate the performance of parallel processing, speedup and efficiency were measured. Overall, the speedup was over N / 2 and the efficiency was over 0.5. From the comparison of the two operating systems, the Ubuntu system showed two to three times faster performance. To confirm that the results of the sequential and parallel processing coincide with the other, the center value of each band and the number of classified pixels were compared, and result images were examined by pixel to pixel comparison. It was found that care should be taken to avoid false sharing of OpenMP in intra-node implementation. To process large satellite images in a PC-cluster, code and hardware should be designed to reduce performance degradation caused by file I / O. Also, it was found that performance can differ depending on the operating system installed in a PC-cluster.

Robust Image Fusion Using Stationary Wavelet Transform (정상 웨이블렛 변환을 이용한 로버스트 영상 융합)

  • Kim, Hee-Hoon;Kang, Seung-Hyo;Park, Jea-Hyun;Ha, Hyun-Ho;Lim, Jin-Soo;Lim, Dong-Hoon
    • The Korean Journal of Applied Statistics
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    • v.24 no.6
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    • pp.1181-1196
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    • 2011
  • Image fusion is the process of combining information from two or more source images of a scene into a single composite image with application to many fields, such as remote sensing, computer vision, robotics, medical imaging and defense. The most common wavelet-based fusion is discrete wavelet transform fusion in which the high frequency sub-bands and low frequency sub-bands are combined on activity measures of local windows such standard deviation and mean, respectively. However, discrete wavelet transform is not translation-invariant and it often yields block artifacts in a fused image. In this paper, we propose a robust image fusion based on the stationary wavelet transform to overcome the drawback of discrete wavelet transform. We use the activity measure of interquartile range as the robust estimator of variance in high frequency sub-bands and combine the low frequency sub-band based on the interquartile range information present in the high frequency sub-bands. We evaluate our proposed method quantitatively and qualitatively for image fusion, and compare it to some existing fusion methods. Experimental results indicate that the proposed method is more effective and can provide satisfactory fusion results.

Enhanced Two-Step Search Scheme for Rapid and Reliable UWB Signal Acquisition (고속 고신뢰의 UWB 신호 동기획득을 위한 향상된 두 단계 탐색 기법)

  • Kim, Jae-Woon;Yang, Suck-Chel;Shin, Yo-An
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.12C
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    • pp.1133-1143
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    • 2005
  • In this paper, we propose an enhanced two-step search scheme for rapid and reliable signal acquisition in UWB systems under multipath channels. The proposed TSS-LS (Two-Step Search scheme with the Linear search based Second step) achieves rapid acquisition performance comparable to the conventional TSS-BS (Two-Step Search scheme with the Bit reversal search based Second step) already proposed by the authors, based on the single-dwell search with two-step thresholds and search windows. However, unlike the TSS-BS which employs the bit reversal search in the second step, the proposed TSS-LS utilizes the linear search in the second step to improve the reliability of signal acquisition. Simulation results with multipath channel models by IEEE 802.15.3a show that the two-step search schemes for the UWB signal acquisition can achieve sig nificant reduction of the required mean acquisition time as compared to general search schemes. In addition, we observe that the proposed TSS-LS achieves quite good bit error rate performance for large signal-to-noise ratios, which is favorably comparable to the case of ideal perfect timing.

In-situ Fourier Transform Infrared Spectroscopic Study during Thermolysis of Trimethylaluminum and its Adduct (Trimethylaluminum (TMA), $NH_3$ 및 TMA :$NH_3$Adduct의 열분해 반응에 대한 in-situ FTIR 분광학적 연구)

  • Hyang Sook Kim;Seong Han Kim;Jin Soo Hwang;Joong Gill Choi;Paul Joe Chong
    • Journal of the Korean Chemical Society
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    • v.37 no.12
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    • pp.995-1002
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    • 1993
  • The thermal decomposition of trimethylaluminum (TMA) with ammonia has been investigated by in-situ Fourier transform infrared spectroscopy. The spectroscopic reaction cell, which permits heating interna lly up to 1100$^{\circ}C$, consists of stainless-steel hexagonal-port chamber containing two NaCl windows installed in parallel. In this work, the stoichiometric reaction between TMA and $NH_3$ is found to be completed immediately after mixing. FTIR spectra observed in the range of temperature 25∼1100$^{\circ}C$ show that TMA and TMA : $NH_3$ adduct decompose into methane as a predominant product around 500$^{\circ}C$. The assignments of the IR bands due to the gaseous TMA, $NH_3$ and TMA : $NH_3$ adduct are attempted on the basis of the published data. Furthermore, the decomposition of TMA can be described as a first-order reaction. Kinetic data about the decompositon of TMA and TMA : $NH_3$adduct will also be discussed.

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Analysis of calcium fluoride single crystal grown by the czochralski method (초크랄스키 방법으로 성장한 CaF2 단결정 분석)

  • Lee, Ha-Lin;Na, Jun-Hyuck;Park, Mi-Seon;Jang, Yeon-Suk;Jung, Hea-Kyun;Kim, Doo-Gun;Lee, Won-Jae
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.32 no.6
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    • pp.219-224
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    • 2022
  • CaF2 single crystal has a large band gap (12 eV), and it is used for optical windows, prisms, and lenses due to its excellent transmittance in a wide wavelength range and low refractive index. Moreover, it is expected to be one of the materials for ultraviolet transmissive laser optical components. CaF2 belongs to the fluoride compounds and has a face-centered cubic (FCC) structure with three sub-lattices. The representative method for CaF2 single crystal growth is Czochralski, which method has the advantages of high production efficiency and the ability to make large crystals. In this study, X-ray diffraction (XRD), X-ray rocking curves (XRC) measurement, and chemical etching were performed to analyze the crystallinity and defect density of the CaF2 single crystals, grown by the Czochralski method. Fourier-transform infrared spectroscopy (FT-IR) and UV-VIS-NIR spectroscopy systems were used to investigate the optical properties of the CaF2 crystal. The provability of various applications, including UV application, was systematically investigated with various analysis results.