• 대한영양사협회학술지
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• 제23권3호
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• pp.274-284
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• 2017

This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.

• 한국응용과학기술학회지
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• 제39권2호
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• pp.147-160
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• 2022

이 연구의 목적은 주거지와 소득에 따른 베이커리 제품 구매 속성과 형태에 대해서 조사하였다. 일반적인 사항에서 전체 1,235명 중의 여성이 59.6%, 남성이 40.4%로 여성이 남성보다 조금 더 많았으며, 주거지는 서울 대도시 지역이 53.0%, 중소도시 지역이 47.0%였다. 베이커리 제품의 선호도에서 '일반 식빵과 단과자 빵류'가 56.5%로 가장 많았고, '샌드위치류' 26.0%, '천연 발효빵과 건강빵' 24.5%, '케익류' 20.6%, '빵과 함께 커피, 음료' 17.2% 순이었다. 소득에 있어서는 소득이 높아질수록 '천연 발효빵과 건강빵'을 선호하였으며(p<0.001), 소득이 낮아질수록 '조각 케익'(p<0.001)과 '샌드위치류'(p<0.001)를 선호하였다. 베이커리 제품의 만족도에서는 '품질과 맛'(M=3.76), '신선도'(M=3.64), '양질의 재료'(M=3.40), '기능성 제품판매'(M=3.31), '영양성분'(M=3.24) 순으로 나타났으며, 주거지에 있어서 서울 대도시 사람과 중소도시에 거주하는 사람 모두 '품질과 맛'(p<0.05), '신선도'(p<0.05)를 중요하게 생각하였다.

• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.7-18
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• 2020

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

• Journal of Animal Science and Technology
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• 제45권5호
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• pp.797-804
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• 2003

본 연구는 개발된 육계분(64%)-제과부산물(36%) 혼합사료 90%와 볏짚 10%로의 기존의 배합사료와 볏짚 완전 대체 시 육성 거세 한우의 생산성, 경제성 및 육 특성에 미치는 효과를 구명하고자 실시하였다. 동일 열량 기준으로 설계된 대조구와 시험구 사료를 육성 한우 총 20두에게 12주간 급여한 결과는 다음과 같았다. 제조된 혼합사료의 성분 변이도는 배합사료보다 높은 편이었으며, 혼합사료의 기호성 문제는 없었다. 혼합사료 90%-볏짚 10% 급여구(시험구)는 기존의 배합사료-볏짚 급여구(대조구)와 비교해서 사료 DM 섭취량은 높았고(P〈0.05), OM 섭취량은 동일하였으며, 일당증체율(0.75 vs 0.64 kg/d)과 DM(10.1 vs 12.5), OM(9.0 vs 10.6) 사료 효율 또한 비슷하였다. 혼합사료 급여는 증체 당 사료비용을 약 45% 절감시켰으며, 육 특성에는 전혀 나쁜 영향을 미치지 않았다. 이러한 결과들은 육계분-제과부산물 혼합사료는 한우 육성용으로서 성공적으로 이용될 수 있는 잠재적 가능성을 시사하고 있다.

• 대한지역사회영양학회지
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• 제11권3호
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• pp.383-391
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• 2006

The purposes of this study were to examine the impacts of characteristics of bakery cafe customers and service quality on customer perceived value, customer satisfaction, intention to revisit, and intention to recommend, and to provide comprehensive understanding on attitudes and behaviors of bakery cafe customers. The questionnaire was developed through literature review and focus group interviews and was modified after pilot test. The questionnaires for the main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analyses (85.9%) and the statistical analyses were completed using SPSS Win (12.0) for descriptive analyses, regression analyses, and correlation analysis. The main results were as follows. There were significant differences of intention to revisit between groups of different gender, age, and personal expenses. The service quality of product dimension affected all tested variables, and the service quality of services and price dimension had effects on customer perceived value and intention to recommend. Customer satisfaction was a unique variable that is affected by service quality of the interior environments dimension. Overall, researchers and managers of bakery cafes should understand customer attitudes and behaviors, and the results of this study would help to establish marketing strategies that meet target customers' needs.

• Asian-Australasian Journal of Animal Sciences
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• 제22권5호
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• pp.686-693
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• 2009

A 21- to 42-day feeding study was conducted in Ross male broilers to evaluate the use of dried bakery product (DBP) and the influence of adding fat at different points in the manufacturing process. Six dietary treatments were formulated using a factorial arrangement (3${\times}$2 design) with three levels of fat in the mixer (high: 4.8%, medium: 3.8% and low: 2.8%) with or without DBP (0 and 7%). Additional fat was sprayed on pellets in a post-pelleting liquid application to bring the fat content to a similar level in all diets. Data on pellet quality (before and after post-pelleting fat addition), broiler performance, nutrient digestibility and organ weights were studied. Pellets made with DBP showed higher hardness values when measured before post-pelleting fat addition (p<0.001), although DBP did not affect final pellet hardness or durability. Higher post-pelleting hardness and durability were shown by diets to which a lower level of fat had been added in the mixer (p<0.001). In general, post-pelleting fat application improved durability (p<0.05). However, broiler performance and ileal digestibility were not affected by any of the factors tested. Dietary treatments had a significant but variable effect on carcass yield (p<0.01), although there were no differences among treatments regarding breast and leg yield, abdominal fat or organ weights. The results indicate that up to 7% DBP could be used in the broiler diet without impairing performance, ileal digestibility or organ weights. The place or point of fat addition in the manufacturing process has a strong influence on pellet quality.

• 한국조리학회지
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• 제20권3호
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• pp.125-136
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• 2014

본 연구는 베이커리프랜차이즈기업의 상품품질이 고객신뢰와 그리고 장기지향성을 파악하여 떡 카페 베이커리프래차이즈기업에 유익한 시사점을 제시하고자 하였다. 자료 수집은 2013년 11월 10일부터 2013년 12월 10일까지 호텔뷔페식당에 총 350부를 배포하고 이중 345부가 회수된 설문지 중에서 중심화경향이 심하거나, 분석에 부적합한 설문지 23부를 제외하고 322부에 대하여 SPSS 18.0과 AMOS 18.0을 이용하여 요인분석과 신뢰성 검증을 실시하고, 제시된 연구가설을 검증하기 위해서 공분산구조분석을 실시하였다. 연구결과를 요약하면 첫째, 영향 요인인 베이커리프랜차이즈기업의 상품품질과 고객신뢰의 관계를 살펴보면 조직 감, 색과 장식, 맛과 촉감은 고객신뢰에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 풍미는 고객신뢰에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 고객신뢰와 장기지향성의의 관계를 살펴보면 고객신뢰는 장기지향성에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 영향요인인 조직감, 색과 장식, 맛과 촉감은 장기지향성에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 풍미는 장기지향성에 유의적인 정(+)의 영향을 미치지 못하는 것으로 나타났다. 따라서 이러한 분석결과를 바탕으로 사찰음식에 유용한 시사점을 제시하였다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2012년 춘계학술대회
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• pp.23-35
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• 2012

The purpose of this study is to present HACCP management method for improving customer satisfaction in bakery industry. As a study method, literature review on HACCP and customer satisfaction and developing questionnaires through model design were done. Then, a survey was done to 209 customers who had experiences of visiting small size bakeries in Seoul or the national capital region. It was then statistically analyzed and examined. In conclusion, even though the respondents showed positive expectation that the certification of HACCP will have an effect on the factors of customer satisfaction like brand image, quality of product and service, facility and physical environment and so on, but as we proved in the course of study model's hypothesis confirmation, actually, current promoting efforts and strategies of the government or related institutions to spread recognition of HACCP don't have an meaningful effect on the factors of customer satisfaction.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• 동아시아식생활학회지
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• 제24권6호
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• pp.853-861
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• 2014

우리밀과 수입밀로 쿠키, 머핀, 바게트를 제조하여 총 페놀 함량, 항산화 효과, 단백질 소화도를 비교하였다. 또한 쿠키와 머핀 제품에 천년초와 홍화씨를 첨가하여 총 페놀 함량, 항산화 효과 및 단백질 소화도에 미치는 영향을 연구하였다. 천년초의 첨가는 우리밀 쿠키 및 머핀의 80% methanol 추출물에서 총 페놀 함량 및 항산화 효과를 증가시켰으나, 유의적인 차이는 보이지 않았다. 홍화씨 첨가는 우리밀 쿠키의 80% ethanol과 80% methanol 추출물의 총 페놀 함량을 유의적으로 증가시켜 기능성 소재의 첨가가 쿠키의 품질 특성을 향상시키는 결과를 보여주었다. 우리밀과 수입밀로 만든 쿠키, 머핀, 바게트의 80% ethanol 추출물에서 우리밀로 만든 머핀의 총 페놀 함량이 4.53 mg QE/g으로 가장 높게 나타나, 수입밀로 만든 머핀보다 약 1.5배 높게 나타났다. 80% methanol 추출물은 수입밀 바게트가 우리밀 바게트보다 약 1.2배 높게 나타나 용매에 따라 다른 경향을 나타냈다. 80% ethanol 추출물과 80% methanol 추출물의 총 페놀 함량을 비교하면 ethanol 추출물이 모든 시료에서 높은 총 페놀 함량을 보여, 우리밀에서 더 높은 총 페놀 함량을 나타냈다. 우리밀과 수입밀의 ethyl acetate 추출물의 항산화 효과는 유의적인 차이는 나타나지 않았으나, 머핀의 80% methanol 추출물은 우리밀이 수입밀보다 2.4배 가량 높은 항산화 효과를 나타냈다. 그 결과, 추출 용매에 따라 차이는 있으나, 우리밀 제품이 수입밀 제품보다 높은 항산화 효과를 가진다고 추정된다. 단백질 소화도에서 우리밀과 수입밀을 비교해 보면 모든 제품에서 유의적인 차이를 보이지 않았다. 결과적으로 단백질 소화도와 같은 품질 특성은 우리밀이 수입밀의 품질과 유사하며, 항산화 효과와 총 페놀 함량은 우리밀 제품이 우수한 결과를 보여 기능성 면에서 우수한 밀 품종이라고 사료된다.