• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.411-416
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• 2020

Field investigations of forests are carried out by writing measured data by hand, and it is a hassle to reorganize the results after a field survey. In this study, a method using object modeling and augmented reality (AR) was applied in a test forest to increase the efficiency of a field investigations. Using a 3D laser scanner, data on were acquired 387 trees within an area of 1 ha at the study site. The coordinates, height, and diameter were calculated through object extraction and modeling of a tree. The proposed can reduce the time required to acquire data in the field and can be used as basic data for building related systems. In addition, the modeling results of trees and a survey using GNSS and AR techniques can be used check coordinates, labor, and attribute information, such as the chest height diameter of the trees being surveyed in the field. The shortcomings of the survey method could be improved. In the future, the method could greatly improve the efficiency of tree surveys and monitoring by reducing the manpower and time required for field surveys.

• Korean Journal of Construction Engineering and Management
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• v.23 no.1
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• pp.28-36
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• 2022

Since the establishment of a large-scale public experience facility in Korea, the construction project of public experience facilities has recently changed to a form where local governments or local education offices place delivery alone or agreements. In particular, due to the low frequency of delivery and the nature of delivery organization that do not have specialized organizations specializing in Delivery Framework, the role of enhanced Public Owner is needed. In response, this study investigated the current status and operation status of public experience facility construction projects in Korea and derived problems and directions for improvement of the current role of Public Owner. In addition, the study proposed the improvement of the role of public Owner in public experience facilities, which are composed of the promotion stage and functions reflecting the factors and attribute information of the business characteristics.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.271-278
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• 2022

MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

• Proceedings of the Korea Water Resources Association Conference
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• 1998.05b
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• pp.3-3
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• 1998

In this pressentation it is argued that the heterogeneity of a hydrologic attribute which may seem to be nonstationary at one scale, may become stationary at a larger scale. The fundamental reason for transformation from nonstationarity to stationarity whith the increase in scale is the phenomenon of coarse-graining of the hydrologic processes with increasing scale. Due to the phenomenon of aliasing, a particular scale hydrologic process heterogeneity which is observed as a nonstationary process at that scale, may be observed as a stationary process at a higher(larger) scale whose size is bigger than the stationary extent of the lower scale heterogeneity. As one goes through a hierarchical sequence of larger and larger scales for observations, one would eliminate nonstationarities which emerge at some lower scales at the expense of losing information on the high frequency fluctuations of the lower scale heterogeneities which will no longer be observed at the larger sampling scales. We call this phenimenon as the "coarse-graining in hydrologic observations". In this presentation, it is also argued that by the coarse-graining of hydrologic processes due to the averaging and aliasing operations at increasing scales, the conservation laws corresponging to these scales may still be quite parsimonious, and need not be more complicated as the scales get larger. It is shown that shen a higher(larger) scale process is formed by averaging a lower(smaller) scale process in time or space, the high frequency components of the lower scale process will be eliminated by the averaging operation. Thereby, the resuliiting average hydrologic dynamics, free from the effects of the high frequency components of the lower scale process, can still be quite simple in form. This is demonstrated by means of some recent upscaling work on the solute teansport conservation equation for hetergeneous aquifers. By means of this solute transport example, it is also shown that for the ensemble average form of a hydrologic conservation equation to be equivalent to its volume-average form at any scale, the parameter functions of that conservation equation at the immediately lower scale must be ergodic.

• Korean Journal of Community Nutrition
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• v.28 no.4
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• pp.329-339
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• 2023

Objectives: This study aims to explore consumer awareness and usage patterns of local food in Jecheon city during the COVID-19 pandemic, contributing to the establishment of the Jecheon City Food Plan. Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics. Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon's local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified 'affordable price', 'delivery service', and 'product information' as areas requiring improvement. On the other hand, 'freshness of products', 'quality for the price', and 'support for local farmers and economy' were identified as attributes to be maintained and strengthened. Conclusions: Consumers in Jecheon city recognized local foods as more than just 'consumer goods'. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.

• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.65-70
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• 2023

In recent years, the digital media environment has begun to diversify, with a greater focus being placed on user-centric design. With the development of digital technology, the digital media environment has formed a vast network of information, which supports interactive communication between people, creating a need for user-centric research. Mobile displays, as a representation of the digital media environment, have the advantage of mobility through the use of thin screen displays and low-performance image sensors, which allow for miniaturization and power saving. However, this results in reduced colour accuracy compared to large displays. This study investigates users' colour perception when using dark and light mode mobile displays. Colour perception was measured using a psycho-physical experiment, which controls each colour attribute based on the 12 colours of KS. The results were analysed to determine whether there is a difference in colour perception between dark mode and light mode, and if the difference was statistically significant. Future research directions based on the results are then discussed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.3D
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• pp.431-436
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• 2008

Recently, the rapid development of GIS technology has made it possible to handle a various data associated with spatially hydrological parameters with their attribute information. Therefore, there has been a shift in focus from lumped runoff models to distributed runoff models, as the latter can consider temporal and spatial variations of discharge. In this research, a distributed rainfall-runoff model based on physical kinematic wave for analysis of surface and river flow was used to simulate temporal and spatial distribution of long-term discharge. The snowfall and melting process model based on Hydro-BEAM was developed, and various hydrological parameters for input data of the model was extracted from basic GIS data such as DEM, land cover and soil map. The developed model was applied for the Shonai River basin(532) in Japan, which has sufficient meteorological and hydrological data, and displayed precise runoff results to be compared to the hydrograph.

• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• Smart Media Journal
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• v.12 no.9
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• pp.103-115
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• 2023

A Korean Tea-Historical Literature DB was constructed, collating information related to tea from eight historical texts, including the Annals of the Joseon Dynasty. Data were gathered from existing historical literature DB and web services. After processing, verification, and tag input, 53,679 historical literature data entries related to tea were created. This DB construction centralizes previously dispersed reading services into a single web service. Features such as literature title, time, and tag-based search functionality; assignment of attribute tags to data; search linkage through original source links; and a bookmark function were incorporated to enhance user convenience. The outcomes of this research support studies in the related fields, and it is believed that by accumulating and improving accessibility to tea-related literature, contributions can be made to the preservation and education of Korean traditional tea as a food resource and cultural heritage.