• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.55-67
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• 2004

The purpose of this study was to investigate the associations between adolescent risk behaviors and correlates of risk behaviors. Questionnaires were completed by 955 high school freshmen in the Daegu${\cdot}$Kyungpook area and included measures of risk behaviors, coping, self-esteem, social competence, attitudes toward risk behaviors, parental attachment, autonomy, parental monitoring, and peers' risk behaviors. The major findings were as follows. (1) Parental attachment, autonomy, and appropriate parental monitoring were positively correlated with adolescent coping, self-esteem, social competence, and peers' desirable behaviors, but were negatively associated with peers' risk behaviors and attitudes toward risk behaviors. (2) Of all the variables, peers' risk behaviors and favorable attitudes toward smoking had the greatest influence on adolescent drinking and smoking, following by favorable attitudes toward drinking, social competence, and gender (3) Similar to adolescent drinking and smoking, of all the variables, peers' risk behaviors had the greatest influence on adolescent delinquency, following by favorable attitudes toward smoking and gender.

• Journal of the Korean Home Economics Association
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• v.43 no.7 s.209
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• pp.147-158
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• 2005

This study investigated the relations of adolescents' attitudes toward risk behaviors, perceived benefits and costs, and their risk behaviors. The subjects were 955 high school freshmen in the Daegu$\cdot$Kyungpook area. The major findings were as follows. (1) Adolescents' attitudes toward risk behaviors were positively associated with the perceived benefits of adolescent risk behaviors, but these were negatively associated with the perceived costs of adolescent risk behaviors. (2) Compared to boys, girls had more positive attitudes toward adolescent drinking. In addition, girls perceived more benefits but less costs of adolescent risk behaviors than did boys. (3) There were no gender differences in the relationships between dependent variables and adolescent risk behaviors.

• Fashion, Industry and Education
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• v.14 no.2
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

• Journal of the Korean Society of School Health
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• v.14 no.2
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• pp.215-225
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• 2001

The purpose of this study was to identify factors related to High School Students' Attitudes(prejudice) toward HIV-infected classmates. 980 self-administrated questions were completed by high school male students. Stepwise Multiple Regression Analysis was performed with the following independent variables: knowledge about HIV/AIDS transmission, prevention, and HIV-antibody, interests, preventive behaviors, predicting level to peer HIV-related risk behavior, knowledge about information sites, perceived susceptibility, perceived severity, self-efficacy to prevention, related to AIDS/HIV, thought about premarital sexual behavior and homosexuality. The Regression Model is significant(R2=.1719, F=33.517, p<0.05) The significant factors are knowledge about HIV/AIDS transmission, intention of the preventive behaviors, knowledge of information sites, perceived severity, ideas about homosexuality, predicting level of peer HIV-related risk behavior. The results of this study provide information for effective education program development and health policy about AIDS prevention and management.

• Korean Journal of Health Education and Promotion
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• v.19 no.2
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• pp.127-138
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• 2002

Objective: This prospective survey assessed factors associated with influenza vaccination behaviors among high-risk adults. Methods: 106 patients aged 65 or high risk for complications of influenza were interviewed to identify influencing factors to vaccination. Six potential consequences of Influenza infection and nine factors of vaccination were analysed between compliance and non-compliance groups. Results: Among the 106 patients, the vaccination rate was 62.3%. The rate of the group under the sixties was 37.0010, but the rate over the sixties was 88.5%. Factors in dependently associated with both influenza vaccination behaviors included older age, chronic disease, and especially, related to factors in older age were having positive attitudes toward immunization, perceived severity of infection and willingness to comply with the provider's recommendation. Conclusions: Emphasis on provider recommendations and the knowledge and attitudes of influenza infection and vaccination may enhance influenza vaccination rates in the organized vaccination programs.

• Journal of Korean Public Health Nursing
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• v.13 no.1
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• pp.63-76
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• 1999

The purpose of this study was to provide the basic data for developing a program for effective health education about AIDS (Acquired Immunodeficiency Syndrome) by investigating the knowledge and attitudes of middle and high school students about AIDS. The subjects were 476 middle school students and 658 high school students from Seoul and Kang Won province. The data were collected from November 19 to December 18. 1996. using a 56-item questionnaire. and analyzed by SAS program for t-test. x2-test. and pearson correlation coefficients. The results were as follows : 1. High school students had more knowledge than middle school students about AIDS. 2. Male. students from Seoul. and students who had drinking experience and smoking experience among middle school students. and male. students from Seoul. and students of non-coeducation among high school students were more knowledgeable about AIDS. 3. Misconceptions about the transmission of AIDS through non-intimate contact were especially common among middle school students. And a high proportion of middle and high school students knew very little about the symptoms of AIDS. 4. High school students had more positive attitudes toward AIDS than middle school students. 5. Students from Seoul and students who had smoking experience among middle school students. and students from Seoul and non-coeducation and students who had substance use experience among high school students were more positive attitudes about AIDS. 6. Most of the middle and high school students agreed that there is a need for AIDS education. 7. Middle and high school students reported that had learned about AIDS mostly from TV. Since students in the middle-school age group are especially at risk for developing AIDS­related behaviors. this study findings suggest that it is crucial to develop school-based AIDS education programs that help students acquire the knowledge and attitudes to adopt and maintain behaviors that reduce the risk of HIV (Human Immunodeficiency Virus) infection and other related health problems.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.903-912
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• 2009

The purpose of this study was to analyze potential effects of Koreans' ultraviolet risk awareness and appearance management on their UV protective behaviors in daily life and outdoor activities, and was to investigate in their awareness of UV-protective clothing and their purchase attitudes toward anti-UV protective clothing. To meet the above goals, we have surveyed a total of 262 participants(male and female) residing in Chungcheong province. Findings were as following: As a part of ultraviolet-protective behaviors, it was found that the respondents often relied on applying sun-block cream or shady place before exposition to sunlight. Particularly, it was notable that 30's or older group was more proactive in UV protective behaviors than younger group below 30 years old. There were significant correlations among the respondents' UV protective behaviors, their awareness of anti-UV clothing and their purchase attitudes to anti-UV clothing. Also, there were also significant correlations among their UV-protective means for outdoor activities. That is, more favorable awareness about anti-UV clothing they have is associated with their more active attitudes to purchasing anti-UV clothing and taking anti-sunlight behaviors. It was found that the number of respondents who used cosmetics for outdoor activities was more than that of respondents who used clothing to protect their body from ultraviolet ray. Hence, it will be necessary for follow-up studies to focus on the development and promotion of anti-UV clothing.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.2
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• pp.105-118
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• 2018

Generic medicine (GM), which is an alternative drug product for branded medicine (BM), is used less in Japan than in other OECD countries. Therefore, we investigate why the medical consumers of Japan avoid the use of GMs even though the efficacy and safety of the medicines have already been proven. We theorize that effectiveness or risk of GMs are related to the consumer attitude toward GMs is affected by the behavioral approach/activation system (BAS) which promotes actions to reach the desired state, and the behavioral inhibition system (BIS) which suppresses behaviors to avoid negative outcomes. To see which of the BAS and BIS dimensions are related to GM usage, we surveyed 374 Japanese consumers and found that Quality, Efficacy, Safety, & Cost-effectiveness with the BAS, and Functional Risk, Financial Risk, Social Risk, Physical Risk, Psychological Risk, & Time Risk with the BIS had a significant effect on consumer attitude to GMs. These results are important in that they 1), confirm the role of BAS/BIS in attitudes to GMs, 2), provide guidelines when marketing GMs, 3), help governments promote the use of GMs as a cost-saving measure, and 4), guide future surveys regarding consumer attitudes to GMs.

• Asian Journal for Public Opinion Research
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• v.10 no.4
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• pp.316-339
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• 2022

The effects of the COVID-19 pandemic across various sectors are far-reaching, and the education sector is not an exemption. Approved and recognized vaccines are clinically proven to provide protection and have been considered one of the primary mitigations against the virus. Knowledge, attitude, and related practices (henceforth KAP) toward the virus is widely considered to be an essential cognitive key in public health for health intervention, prevention, and promotion. Previous studies revealed a positive correlation between knowledge and attitude. This study investigated the KAP and their relationship among the 857 college students in one state college in the Philippines using an online survey. Using descriptive statistics, the findings showed that the majority of the respondents have been fully vaccinated against COVID-19. Respondents were shown to be knowledgeable about COVID-19, specifically about its transmission, clinical symptoms, treatment, risk groups, isolation, prevention, and control. Positive attitudes toward individual and governmental mitigation and control of the virus were shown. Their scores on practices revealed that they always exhibit protective and preventive behavioral practices. Pearson correlation revealed a weak significant relationship between knowledge and practice, and a fair significant relationship between attitude and practice. No significant relationship is found between knowledge and attitude. This study hopes to find its place in the literature worthy of consideration as empirical support toward understanding a specific group's perceptive risk and preventive behavior toward the virus, policy making, and health intervention and promotion.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.221-231
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• 2020

This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.