• 제목/요약/키워드: attitudes toward pro-environment

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소비자 구매행동유형과 환경에 대한 태도 및 환경 친화적 행동 (The style of consumers' purchase, consumers' attitudes toward environment and pro-environmental behavior.)

  • 허경옥
    • 한국생활과학회지
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    • 제13권4호
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    • pp.569-579
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    • 2004
  • This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

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그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구 (A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy)

  • 주성래;정명선
    • 복식문화연구
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    • 제22권4호
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

대기 환경교육이 초등학생의 환경친화적 태도에 미치는 영향 (Effects of An Integrated Atmosphere Environmental Education Program on Pro-Environmental Attitudes of Elementary Students)

  • 심상미;이상원
    • 한국환경교육학회지:환경교육
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    • 제23권2호
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    • pp.16-31
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    • 2010
  • The purpose of this study was to investigate the influence of the integrated atmosphere environmental education program on environmental attitudes for 5th graders in elementary school. The major results of this study were as follows. First, the developed atmosphere environmental education program had a positive effect on environmental attitudes of elementary students. Second, it also had a positive effect on their interest and desire of atmosphere environment issues. Third, it had a positive correlation among the 3 subdomains of cognitive, affective and behavioral. In conclusion, the atmosphere environmental education program is more directly effective than lectures on environment following the curriculum to improve students' attitudes toward environment. Therefore, it is required that more systematic research should be done linking with teaching and learning methods, as a follow-up activity.

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문제 중심 학습의 물 환경교육 프로그램이 초등학생의 환경 친화적 행동에 미치는 영향 (The Effect of Water Environmental Program Focused on Problem-Based Learning for Elementary School Students on Pro-Environmental Behavior)

  • 이지형;이상원
    • 한국환경교육학회지:환경교육
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    • 제22권2호
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    • pp.23-42
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    • 2009
  • The purpose of this study is to investigate the influences of water environmental program using PBL on pro-environmental behavior for 4th graders in elementary school. The results of this study are as follows. First, the experimental group is more effective in promoting the pro-environmental attitude compared with the control group. Second, the experimental group is more effective in promoting the pro-environmental behavior compared with the control group. Third, the experimental group is not more effective in promoting the pro-environmental knowledge compared with the control group. Fourth, students are concerned and interested in the environment and environmental problems of the daily-life. And, they presented positive attitude and active participation toward environmental preservation. So, the process of PBL using water environmental program showed that it promotes active learning participation and various action. In conclusion, the environmental education program through PBL program has a positive effect on pro-environmental attitudes and behavior of elementary school students. It is demanded that more intensive research on this study should be done, linking with teaching and learning method, as a follow-up activity.

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소규모 학급의 환경 체험 학습을 위한 학습 유형화와 그 교육 과정 (The Learning Styles and Curriculum for Environmental Experience-Based Learning in Classroom of the Small Scale)

  • 곽홍탁;이옥희
    • 한국환경교육학회지:환경교육
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    • 제19권3호
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    • pp.40-56
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    • 2006
  • The purpose of this study is to enhance elementary students' awareness of environment-friendly life and help them to prepare for a better life in the future. To achieve this purpose we examined the effect typical environmental experience-based learning activities, which were based on the local circumstances with high environmental-educational potential, have on the attitudes toward environment-friendly life. This study was carried out on the basis of typical environmental experience-based learning in the small class size. The research group used was composed of one sixth grade elementary school class called Sangroksu, whose total students were 9. The research period lasted from March 2005 to February 2006. To analyze the result of this study, two research methods were applied simultaneously : quantitative research methods and qualitative research methods. Especially statistical analysis in quantitative research methods by self-administrated questionnaire was done with SAS program. Qualitative research methods were analyzed in a cyclic pattern, including the processes of domain analysis, classification analysis, and factor analysis which continued to be associated with data-collecting methods. This research shows the following results. First of all, students have shown meaningful differences after typical environmental experience-based learning activities.(p<.05). Followings are fields of the differences - students‘ interest on the subject, their understanding levels of necessity for basic environmental facilities around us as well as for the kinds of environmental experience-based learning, awareness levels of various environmental problems, consciousness on environment conservation, and the practicing ability of environment - friendly lifestyles. Secondly, We have discovered improvements in the following fields after this study - the knowledge and understanding levels on our environment and human relationships, students' fundamental abilities to work out environmental problems, right ideas and appropriate attitudes on environment protection, the practicing ability of environment-friendly life styles, and their parents' understanding levels on the education related to environment. In conclusion, typical environmental experience-based learning activities have a positive effect on the improvement of elementary school students' environment-friendly life styles.

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신 산림자원관리 패러다임에 대한 태도변화 연구 - 한국 산림청 공무원을 대상으로 - (Study on the Attitudinal changes of the Korea Forest Service Employees toward New Forest Resource Management Paradigm : 1993-2006)

  • 김용하;김세빈
    • 한국산림과학회지
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    • 제97권3호
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    • pp.237-248
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    • 2008
  • 최근 일반 사회분야에서 환경문제를 해결하기 위해 인간과 자연과의 관계를 새롭게 설정해야 한다는 새로운 패러다임이 확산되고 있으며, 산림분야에서도 산림생태계의 건강성에 중점을 둔 새로운 산림관리 패러다임이 대두되고 있다. 본 연구는 최근 대두되고 있는 새로운 환경 패러다임과 산림자원관리 패러다임의 개념에 대해 알아보고 실제 산림정책 의사결정에 있어서 큰 영향을 미치고 있는 한국 산림청 간부 및 일반직원들이 이들 패러다임에 대해 어떤 태도를 가지고 있고 지난 1993년과 2006년도 사이에 시계열적으로 어떻게 변화하였는지를 조사하였다. 조사결과 산림청 간부 및 일반직원의 태도는 새로운 환경 패러다임과 산림자원관리 패러다임을 지향하는 것으로 나타났으며, 각 조사시점에서 두 집단간의 태도의 차이는 없었다. 그러나 시계열적으로는 1993년에 비해 2006년도 조사에서 그 지향 강도가 다소 약화된 것으로 나타났다. 반면 새로운 산림자원관리 패러다임에 대한 산림청의 정책입장은 '93년에 비해 새로운 패러다임 방향으로 변화되었으나 아직도 그 반영 수준은 미흡하며 간부 및 일반직원들의 개인적 지향점과는 갭이 큰 것으로 나타났다. 본 연구결과는 산림기본법 시대를 맞아 국제적으로 지속가능한 산림경영의 이행이 요구되고 있는 상황하에서 이를 달성하기 위해서는 산림청의 정책지향 방향, 조직원들의 산림자원관리 방식에 대한 기본적 가치, 태도 등을 어떻게 변화시켜야 하는지에 대한 유용한 정보를 제공할 것으로 사료된다.