• Title/Summary/Keyword: attitudes toward pro-environment

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The style of consumers' purchase, consumers' attitudes toward environment and pro-environmental behavior. (소비자 구매행동유형과 환경에 대한 태도 및 환경 친화적 행동)

  • Huh, Kyung-Ok
    • Korean Journal of Human Ecology
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    • v.13 no.4
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    • pp.569-579
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    • 2004
  • This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

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A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy (그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

Effects of An Integrated Atmosphere Environmental Education Program on Pro-Environmental Attitudes of Elementary Students (대기 환경교육이 초등학생의 환경친화적 태도에 미치는 영향)

  • Shim, Sang-Mi;Lee, Sang-Won
    • Hwankyungkyoyuk
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    • v.23 no.2
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    • pp.16-31
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    • 2010
  • The purpose of this study was to investigate the influence of the integrated atmosphere environmental education program on environmental attitudes for 5th graders in elementary school. The major results of this study were as follows. First, the developed atmosphere environmental education program had a positive effect on environmental attitudes of elementary students. Second, it also had a positive effect on their interest and desire of atmosphere environment issues. Third, it had a positive correlation among the 3 subdomains of cognitive, affective and behavioral. In conclusion, the atmosphere environmental education program is more directly effective than lectures on environment following the curriculum to improve students' attitudes toward environment. Therefore, it is required that more systematic research should be done linking with teaching and learning methods, as a follow-up activity.

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The Effect of Water Environmental Program Focused on Problem-Based Learning for Elementary School Students on Pro-Environmental Behavior (문제 중심 학습의 물 환경교육 프로그램이 초등학생의 환경 친화적 행동에 미치는 영향)

  • Lee, Ji-Hyung;Lee, Sang-Won
    • Hwankyungkyoyuk
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    • v.22 no.2
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    • pp.23-42
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    • 2009
  • The purpose of this study is to investigate the influences of water environmental program using PBL on pro-environmental behavior for 4th graders in elementary school. The results of this study are as follows. First, the experimental group is more effective in promoting the pro-environmental attitude compared with the control group. Second, the experimental group is more effective in promoting the pro-environmental behavior compared with the control group. Third, the experimental group is not more effective in promoting the pro-environmental knowledge compared with the control group. Fourth, students are concerned and interested in the environment and environmental problems of the daily-life. And, they presented positive attitude and active participation toward environmental preservation. So, the process of PBL using water environmental program showed that it promotes active learning participation and various action. In conclusion, the environmental education program through PBL program has a positive effect on pro-environmental attitudes and behavior of elementary school students. It is demanded that more intensive research on this study should be done, linking with teaching and learning method, as a follow-up activity.

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The Learning Styles and Curriculum for Environmental Experience-Based Learning in Classroom of the Small Scale (소규모 학급의 환경 체험 학습을 위한 학습 유형화와 그 교육 과정)

  • Kwak, Hong-Tak;Lee, Ok-Hee
    • Hwankyungkyoyuk
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    • v.19 no.3
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    • pp.40-56
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    • 2006
  • The purpose of this study is to enhance elementary students' awareness of environment-friendly life and help them to prepare for a better life in the future. To achieve this purpose we examined the effect typical environmental experience-based learning activities, which were based on the local circumstances with high environmental-educational potential, have on the attitudes toward environment-friendly life. This study was carried out on the basis of typical environmental experience-based learning in the small class size. The research group used was composed of one sixth grade elementary school class called Sangroksu, whose total students were 9. The research period lasted from March 2005 to February 2006. To analyze the result of this study, two research methods were applied simultaneously : quantitative research methods and qualitative research methods. Especially statistical analysis in quantitative research methods by self-administrated questionnaire was done with SAS program. Qualitative research methods were analyzed in a cyclic pattern, including the processes of domain analysis, classification analysis, and factor analysis which continued to be associated with data-collecting methods. This research shows the following results. First of all, students have shown meaningful differences after typical environmental experience-based learning activities.(p<.05). Followings are fields of the differences - students‘ interest on the subject, their understanding levels of necessity for basic environmental facilities around us as well as for the kinds of environmental experience-based learning, awareness levels of various environmental problems, consciousness on environment conservation, and the practicing ability of environment - friendly lifestyles. Secondly, We have discovered improvements in the following fields after this study - the knowledge and understanding levels on our environment and human relationships, students' fundamental abilities to work out environmental problems, right ideas and appropriate attitudes on environment protection, the practicing ability of environment-friendly life styles, and their parents' understanding levels on the education related to environment. In conclusion, typical environmental experience-based learning activities have a positive effect on the improvement of elementary school students' environment-friendly life styles.

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Study on the Attitudinal changes of the Korea Forest Service Employees toward New Forest Resource Management Paradigm : 1993-2006 (신 산림자원관리 패러다임에 대한 태도변화 연구 - 한국 산림청 공무원을 대상으로 -)

  • Kim, Yong-Ha;Kim, Se-Bin
    • Journal of Korean Society of Forest Science
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    • v.97 no.3
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    • pp.237-248
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    • 2008
  • Recently the social movement which emphasizes the new balanced relationships between human and its environment has been arisen. In the field of forestry also the new paradigm which requires to manage forest resources in a sustainable way has been issued. Furthermore forest policy environment in Korea has been rapidly changed. The Forest Law era lasted over 40 and more years was ended and the new Forest Basic Law era which emphasizes the sustainable forest management just started in 2006. Under these circumstances this study explored the attitudinal changes of the Korea Forest Service employees, who have strong influence in forest policy making and implementing, on the multiple use issues of national forests, the new environmental paradigm and resources management paradigm between 1993 and 2006. The study results indicate that there are no significant differences on attitudes and beliefs between the staff and line employee groups. But there are attitudinal changes between 1993 and 2006 groups. Generally the KFS employees favored using national forest lands for the timber production and recreational uses, but they did not favor the livestock forage and mineral development. The KFS employees have pro-environmental attitudes and beliefs. On the other hand they perceive the KFS policy position is more toward commodity production or neutral.