• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.316-324
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• 2016

The purpose of this study is to review existing research trends to find highly reliable tools for measuring inconsistencies in parenting attitudes for adolescent children. We reveal factors that heavily affect reliability and feasibility of these tools and compose stable measurement items. We found a total of 37 items with high reliability and feasibility comprising six questions on affection, three questions on childcare, nine questions on interest, seven questions on demands, five questions on neglect, and seven questions on abuse. We surveyed first to third-year high school students in public and private schools nationwide and carried out statistical analysis for the 1,020 respondents. Upon analysis, questions were removed if they showed low factor loading (less than 0.6) for the father and mother in each of the 37 measurement items. Only questions that could be used for both the father and mother were extracted to carry out exploratory factor analysis. Eight questions were were deleted: five on interest, one on demands, one on neglect, and one on abuse. The final 29 questions were selected for the measurement tool. Cronbach's Alpha coefficient was used to analyze reliability, which showed high reliability values ranging from .857 to .931 for the father and mother. Therefore, these inspection tools for inconsistent parenting attitude were both reliable and feasible.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.4
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• pp.442-454
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• 2011

This study analyzed the present uniform satisfaction, uniform satisfaction followed by physical satisfaction, attitude for uniform, purchase attitude for uniform, satisfaction for design, preference for design, and attitude for uniform alteration behavior by distributing questionnaires to high school girl students in Daejeon City. The results of the study are as follows. The study distributed questionnaires to 319 high school girl students in Daejeon City and analyzed the satisfaction factors for their uniforms. As the result, this study induced four factors. The average value of each factor appeared in order of symbolic satisfaction, management satisfaction, activity satisfaction, and aesthetic satisfaction to show that high school girl students were the most dissatisfactory in aesthetic satisfaction. When the study examined the realities of uniform alteration, it showed that 71.2% of them altered their uniforms. In the alteration of a jacket and a skirt, they altered their jackets shortly and tightly in the mass in the order of: waist measurement, jacket length, breast width, shoulder width, and girth of the chest in a jacket. For a skirt, they altered their skirts tightly as a jacket in the order of: skirt length, waist measurement, and the girth of hip.

• The Journal of Asian Finance, Economics and Business
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• v.4 no.3
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• pp.75-83
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• 2017

This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.

• Journal of Ocean Engineering and Technology
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• v.11 no.3
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• pp.170-179
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• 1997

This paper presents a hybrid navigation system for AUV to locate its position precisely in rough sea. The tracking system is composed of various sensors such as an inclinometer, a tri-axis magnetometer, a flow meter, and a super short baseline(SSBL) acoustic position tracking system. Due to the inaccuracy of the attitude sensors, the heading sensor and the flowmeter, the predicted position slowly drifts and the estimation error of position becomes larger. On the other hand, the measured position is liable to change abruptly due to the corrupted data of the SSBL system in the case of low signal to noise ratio or large ship motions. By introducing a sensor fusion technique with the position data of the SSBL system and those of the attitude heading flowmeter reference system (AHFRS), the hybrid navigation system updates the three-dimensional position robustly. A Kalman filter algorithm is derived on the basis of the error models for the flowmeter dynamics with the use of the external measurement from the SSBL. A failure detection algorithm decides the confidence degree of external measurement signals by using a fuzzy inference. Simulation is included to demonstrate the validity of the hybrid navigation system.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.23-26
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• 2009

The trend that an apartment is regarded as not only a substantial property called 'residence' but also 'means of self-expression' to consumers is increasing in the present housing marketing, and thus, the apartment brand image is settling down as an important field of marketing management. Therefore, the present study aimed to verify difference of brand attitude according to consentaneity between an image of a housing brand and self-image of consumers to propose one kind of direction of strategies for formation of a differentiated brand image. As a result of a research, the trend that consumers show more positive attitude on a brand apartment having a brand image closer to an ideal self-image was analyzed to exist even if it is weak, so it was confirmed that the consentaneity between a brand image and a self-image of housing products can become a variable having some influence on brand attitude. The survey method understood a brand image, a self-image and brand attitude by using a Likert's 5-point scale on apartment brands of upper three companies according to a study result of a national brand competitiveness index(NBCI) and understood self-consentaneity by using a distance measurement model of self-consentaneity of Sirgy(1982). The questionnaire for the present research was carried out by surveying students of D university and the PASW program was used for statistical data analysis.

• The Journal of Korean Academic Society of Nursing Education
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• v.12 no.2
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• pp.196-204
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• 2006

Purpose: This study was purposed to identify the effect of pain monitoring program for improving the knowledge, attitude and assessment ability of cancer pain in oncology nurses. Methods: In this study pain monitoring program was developed based on the literature, and constructed it with various teaching method including several group lectures, workshop, focus group and implementation at the clinical practices. In order to test the effect of this program, contrast group, pretest-post test quasi-experimental design was designed. 46 oncology nurses randomly assigned to either control or experimental group. The tool used are 32 item scale for the evaluation of the nurses' knowledge, attitude toward pain modified by Kim(1997), which was originally developed by McCaffery and Ferrel(1995). Results: The pain monitoring program for the oncology nurses was statistically significant for improving the level of the knowledge about and attitude toward pain management, and pain assessment behavior. Conclusion: More sensitive multiple measurement tool for the attitude toward pain management needs to be developed. Nurses need more knowledge and effective attitude toward cancer pain management. Pain monitoring program in this study is effective to improve the quality of pain management.

• Research in Community and Public Health Nursing
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• v.20 no.2
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• pp.215-224
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• 2009

Purpose: This study was performed to examine parenting attitude and stress according to personality type in elementary school students' mothers. Methods: The subjects consisted of 206 mothers of students. The measurement instrument was the questionnaire consisting of Korean-version MBTI and PSI test. Data was collected from March 15th to April 15th, 2008. Results: Among personality types by function, ST type was most, occupying 60.2%. Among personality types by temperament, SJ type was most, occupying 59.2%. The score of affective attitude was highest among the parenting attitudes. Parenting attitude was significantly different according to age, education, economic status, number of children, planned pregnancy, factor of stress, and family type. Parenting stress was significantly different according to planned pregnancy and factor of stress. In parenting attitudes by personality types, affective attitude was significantly different. Parenting stress was significantly different according to personality type by function. There was a negative correlation between affective and autonomic attitudes and parenting stress. There was a positive correlation between rejective attitude and parenting stress. Conclusion: It would be essential to provide dynamic developmental programs for increasing the children's social ability, and nursing intervention, education and counseling programs for decreasing parenting stress through understanding mothers' personality type.

• The Korean Journal of Franchise Management
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• v.14 no.2
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• pp.31-46
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• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• International journal of advanced smart convergence
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• v.13 no.3
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• pp.243-252
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• 2024

The purpose of this study is to investigate the structural relationship between authenticity, club trust, club attitude, and club loyalty of e-sports professional clubs. To achieve the purpose of the study, data were collected from 260 e-sports fans. Sampling was performed using the convenience sampling method, and the completion of the questionnaire was made to respond with the self-administration. Among the collected data, 255 copies were used by adopting the final analysis data, excluding 5 copies of the data judged to be difficult to use. Data processing was performed by using SPSS 27.0. In order to verify the centralized validity and discriminant validity of the measurement items, a confirmatory factor analysis was performed using AMOS 23.0, and the hypothesis was verified using structural equation model analysis. The results were as follows. First, it was found that among the sub-factors of the authenticity of e-sports clubs, truth and effort had a significant effect on club trust. Second, it was found that club trust had a significant effect on club attitude. Third, it was found that club trust had a significant effect on club loyalty. Fourth, it was found that club attitude had a significant effect on club loyalty. The results of this study show that if e-sports clubs operate sincerely, fans' trust in the club increases. In addition, it can be seen that the higher the trust, the more positive the fans' attitude toward the club is, affecting the loyalty of the fans.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2005.06a
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• pp.537-540
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• 2005

The attitude control, sensors and camera installed on the spacecraft should be located according to the system alignment requirement. The alignment measurement requirement accuracy for the sensors should be below $\pm$0.1. Therefore, Alignment Measurement System which is combined theodolite, Rotating table and digital inclinometer etc., should be used. As the measurement accuracy is required very precise, the appropriate measurement procedure and alignment angle measurement, calculation and shimming work should is accomplished. Consequently, this paper is accomplished the works to align the measurement requirement accuracy throughout alignment measurement and shimming work of installed module and sensor