• Journal of the Ergonomics Society of Korea
• /
• v.23 no.3
• /
• pp.89-99
• /
• 2004

A comprehensive psychophysical scaling system, multiple-modality magnitude estimation system (MMES) has been designed to measure subjective multidimensional human perception. Unlike paper-based magnitude estimation systems, the MMES has an additional auditory peripheral cue that varies with corresponding visual magnitude. As the simplest, purely psychological case, bimodal divided-attention conditions were simulated to establish the superiority of the MMES. Subjects were given brief presentations of pairs of simultaneous stimuli consisting of visual line-lengths and auditory white-noise levels. In the visual or auditory focused-attention conditions, only the line-lengths or the noise levels perceived should be reported respectively. On the other hand, in the divided-attention conditions, both the line-lengths and the noise levels should be reported. There were no significant differences among the different attention conditions. Human performance was better when the proportion of magnitude in stimulus pairs were identically presented. The additional auditory cues in the MMES improved the correlations between the magnitude of stimuli and MMES values in the divided-attention conditions.

• The Journal of Industrial Distribution & Business
• /
• v.11 no.7
• /
• pp.7-17
• /
• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• Korean Journal of Cognitive Science
• /
• v.11 no.3_4
• /
• pp.13-22
• /
• 2000

The present study examined the role of spatial attention in implicit memory for words when the word identity processing was not required. Spatial attention to the identity-irrelevant perceptual features of the words was manipulated by using a visual search task (Experiment 1) or a focused attention task (Experiment 2). In two e experiments. a significant priming effect was not found for the target words as well as for the distractor words. Implicit memory for words was not affected by spatial attention on the perceptual properties of the words. indicating that the word identity processing is required to produce priming.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.27 no.5
• /
• pp.9-17
• /
• 2013

Preferred combinations of illuminance and color temperature of lighting depend on daily living activities. We investigated whether the illumination stimuli of LED lighting can enhance attention and relaxation level by controlling color temperature and illuminance level according to activities. Illuminations and color temperatures of LED flat panels are controlled in accordance with activities such as office work and resting. The attention and relaxation level under the task specific lightings are compared with those under normal lighting condition. Single channel EEG signals from the NeuroSky's Mindset are used to estimate attention and relaxation level of human subjects under different lighting conditions. Experiment results show that high color temperature with high illuminance of LED lightings (6600K, 800lx) shows improved attention level compared with conventional lighting conditions (4000K, 500lx).

• Journal of the Korean Chemical Society
• /
• v.51 no.3
• /
• pp.279-286
• /
• 2007

In this study, we investigated the influences of cognitive conflict and situational interest induced by a discrepant event and an alternative hypothesis, attention and state learning strategies on conceptual change. A preconception test was administered to 486 seventh graders. They also completed the questionnaires of cognitive response and situational interest to a discrepant event before/after presenting an alternative hypothesis. After learning the concept of density with a CAI program as conceptual change intervention, the tests of attention, state learning strategies, and conceptual understanding were administered as posttests. Analyses of the results for 197 students having misconceptions about density revealed that post-cognitive conflict was significantly higher than pre-cognitive conflict. However, there was no statistically significant difference between the test scores of pre-situational interest and post-situational interest. Pre-cognitive conflict only exerted a direct effect on post-cognitive conflict, while post-cognitive conflict exerted a direct effect and Journal of the Korean Chemical Society an indirect effect via attention on conceptual understanding. Both pre- and post-situational interests were found to influence on conceptual understanding via attention. Attention had influences positively on deep learning strategy and negatively on surface learning strategy. There was a relatively small effect of state learning strategies on conceptual understanding.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.11
• /
• pp.641-649
• /
• 2020

This study was conducted to examine the effects of instruction (explicit, implicit) and stimulus presentation time (300 ms, 500 ms) in ABM training. According to the Social Avoidance and Distress Scale (SADS) and the attention bias score (ABS), 60 undergraduate students were selected. All participants' SADS scores were above 82 and their ABS score was greater than 0. The training group was explicit-300 ms training group (n=10), explicit-500 ms training group (n=10), implicit-300 ms training group (n=10) and implicit-500 ms training group (n=10). In the implicit instruction group, only information about procedure was included. In the explicit instruction group, additional information about training manipulation (the probe always presented at the location of the preceding neutral stimuli) was provided. The control group were placebo-300 ms control group(n=10) and placebo-500 ms control group(n=10). After 8 sessions of training, the effect was only found in instruction conditions. The explicit training group showed significantly decreased SADS after training. ABS changed significantly in all three conditions but the treatment effect was most effective in the explicit instruction condition. No significant effect was found in the stimulus presentation time. These results suggest that explicit instruction might promote the effect of ABM training compared to implicit instruction.

• Korean Journal of Cognitive Science
• /
• v.2 no.2
• /
• pp.261-278
• /
• 1990

Two experiments were performed to test whether the perception of subjective contours occurs not only through bottom-up processes but also throught top-down processes by manipilating such cognitive factors as superimposition cues and selective attention.In the first experiment,the phenomenon of neon color spreading effect was used to investigate the effect of superimpoed Kanizsa triangles.To identify the effect of superimposition, two different colors were used,one for each overlapped Kanizsa triangle,and the subjects were asked which neon-like color they saw for the overlapped portion.Result indicates that the only neon-like color of the superimposing triangle can be perceived,which implies that super impostition cues may act upon the formation process of subjective contour as a a sort of top-down information.In the second experiment,two partially ovwelapped Kanizsa squares of which direction of superimposition were ambiguous and thus reversable depending on the observer's mental set were used to inverstigate the effect of selective attention.Subjects were instructed to pay attention only to one of the squares and report the neon- like color of the overlapped portion of them.Result shows that the subjects perceive only the neon-like color of superimposing square,which implies that such cognitive factors as selective attention may strongly influence the formation of subjective contours. In conclusion,the results of this study show that the subective contour does not depend only on bottom-up processes but also on such cognitive factors as super-imposition cues and selective attention.

• The Journal of Korean Academy of Sensory Integration
• /
• v.21 no.2
• /
• pp.1-11
• /
• 2023

Objective : The purpose of this study was to investigate the effects of computerized cognitive rehabilitation on the attention of children with autism spectrum disorder (ASD). Methods : A multiple-baseline design was used in combination with a single-subject experimental research design. A total of 15 sessions were conducted three times a week, each lasting for 30 minutes. The maintenance and selective attention tests in the attention area of the computerized cognitive rehabilitation program were evaluated in random order after each session was completed. To evaluate the participants' selective attention, star cancellation tests was performed as pre- and post-tests. Results : After the computerized cognitive rehabilitation intervention, the accuracy of the participants' attention improved in terms of the maintenance and selective attention tests. In the analysis involving the two standard deviation bands, participants 1 and 2 showed a significant improvement, whereas participant 3 did not show a significant improvement, although the average value improved. Conclusion : The results of this study confirmed that cognitive rehabilitation involving a computerized cognitive rehabilitation program had a positive effect on the attention of three children with ASD.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.40 no.1
• /
• pp.124-130
• /
• 2017

This study is aimed to find out whether there is difference in the physiological change of a human body according to the illumination and color of interior space or not and to specify the effect of the condition of illumination and color, respectively on the attention. In order to do so, White and Green were selected for colors and 4,000k, 5,000k, and 6000k were done for color temperature, and then attention was identified. Examining the results, the more color temperature increased, the more attention improved (P < 0.05), and in the case of EEG, ${\alpha}$ wave decreased while performing the task of attention (P < 0.01), and ${\beta}$ wave decreased more in Green than White in color condition, and it increased more in 4,000k than 5,000k and 6,000k (p < 0.05) in color temperature condition. To sum up, color condition didn't contribute to the attention much, in the case of color temperature, when it is 6,000k, it is judged that it helped to improve attention. It is considered that relaxation contributed to improving attention, as ${\beta}$ wave and sympathetic nerve decreased in 6,000k (p < 0.05). It is judged that the relaxation of tensions which happened due to a beta wave and the reduction of sympathetic nervous system activity in 6,000k, a condition of high color temperature, contributed to the improvement of concentration. In further researches, it is intended that a test will be conducted for the subjects of different ages, and the correlation between color temperature and color stimulation and the influence of them on human body would be observed in subdivided, various test conditions through various color temperature and color stimulation.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.16 no.5
• /
• pp.272-278
• /
• 2023

Attention, an important element of human cognitive function, is an important cognitive function that focuses only on necessary stimuli from various stimuli through sensory systems. Although various studies have shown that environmental conditions may affect the level of attention, the effect on attention by applying cooling directly to the skin has not been studied much. Differences in attention depending on when and whether cryotherapy was applied during learning and relaxation activities were examined among 36 subjects. The FAIR attention test, a visual attention evaluation tool, was used, and statistical analysis was conducted on the results of the sub-index of FAIR: Performance index, Quality index, and Continuity index. Among participants who performed rest activities, the application of cryotherapy appeared to have no effect on any subindex. Among the participants who performed learning activities, the group that applied pre-cryotherapy (P=469.0, C=435.4)) and the group that applied post-cryotherapy (P=457.4, C=425.4) showed higher Performance index and Continuity index than the group that did not apply cryotherapy (P=335.8, C=301.7). From these results, it can be concluded that cryotherapy maintains the level of alertness and awakens attention, albeit to a limited extent.