• Journal of Distribution Science
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• v.10 no.11
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• pp.39-53
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• 2012

Purpose - This study identifies relationships amongst repurchase intentions, brand equity, and preference by applying VMD of fashion retail stores. The results would help coffee shop owners and coffee makers in devising an appropriate strategy for successfully managing coffee shops. Research design, data, methodology - The VMD model of a coffee shop includes harmony, trend, and attractiveness, while brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of coffee shops, brand equity, and brand preference, are shown as independent variables, while repurchase intention is shown as the dependent variable. The study aims to ascertain the extent of the influence configuration factors of a coffee shop have on brand equity, brand preference, and repurchase intention. Regression analysis was used to verify the mediating effects of brand preference on brand equity and repurchase intention. The measurement items were already deemed as reliable and valid in the previous study, but some modifications were made for the purposes of this study. Questionnaires were distributed to 550 consumers on a national scale, and 517 consumers amongst these were finally used as a sample for analysis using the SPSS 17.0 statistical program. Results - First, amongst the VMD configuration factors of a coffee shop, trend, and attractiveness have a positive impact on brand equity (brand awareness, perceived quality, and brand image). Second, brand equity has a positive effect on brand preference. Third, brand preference has a positive effect on repurchase intention. Fourth, brand preference plays the role of a mediator in measuring the impact of brand awareness and brand image on customers' repurchase intentions. Conclusions - The theoretical implications can be summarized as follows. First, this study proposes a theoretical basis that can be adapted to the VMD configuration factors of a coffee shop by identifying the relationship between brand equity and coffee shops. This study applies the VMD factors to the coffee shops and presents a new research model by examining the relationships amongst VMD components of coffee shops: brand equity, brand preference, and repurchase intention. Second, it clearly establishes the relationship between brand equity and brand preference by identifying the mediating effects of brand preference, given that brand equity has a positive impact on repurchase intention. The practical implications are as follows. First, development of brand equity and management can be important components for coffee shops in determining that the VMD configuration factors of coffee shops have an impact on brand equity. Second, amongst the VMD configuration factors, attractiveness and trend have a positive influence on choosing coffee shops, therefore store atmosphere should be attractively designed, while the menu and interiors should complement each other and be reviewed periodically to conform to the latest trend. Third, VMD configuration factors that are confirmed are not easily changed. Fourth, large franchises and foreign companies have strengths in scale, locations, and brand. Fifth, the different ways of campaigning should be compared to those of large franchises and foreign companies in order to increase brand equity using VMD configuration factors.

• Journal of Technology Innovation
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• v.18 no.1
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• pp.123-152
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• 2010

Concept of Open Innovation (OI) has recently prevailed in academia and industry as a model for increase in R&D productivity. This concept which in turn leads to an improvement in R&D investment efficiency has therefore drawn many firms to adopt this new model. And this has been the same for Korean firms since the extensive introduction of the OI concept in the early 2009. Yet, the problem with this is that the Korean firms do not know much about this concept in practice: what causes OI to occur, what the intended purpose of its introduction is, what proper procedures to take for a successful introduction, and so on. Based on LG Chem’s Open Innovation movement case which ignited in the late 2006, this paper answers the questions previously raised. The successful introduction was made possible by taking a proper procedure of change management along with a strong support from its senior management. This paper also identifies how the OI movement, which was a way to introduce new technology from the outside, has acted as a catalyst in forming a cooperative R&D atmosphere in LG Chem, and how the role of OI has transformed into a strategic tool for organization change.

• Atmosphere
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• v.30 no.2
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• pp.183-193
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• 2020

In this study, Yeongdong cold air damming (YCAD) cases that occur in winters have been selected using automatic weather station data of the Yeongdong region of Korea. The vertical and horizontal scales of YCAD were analyzed using rawinsonde and numerical weather model. YCAD occurred in two typical synoptic patterns such that low pressure and trough systems crossing and passing over Korea (low crossing type: LC and low passing type: LP). When the Siberian high does not expand enough to the Korean peninsula, low pressure and trough systems are likely to move over Korea. Eventually this could lead to surface temperature (3.1℃) higher during YCAD than the average in the winter season (1.6℃). The surface temperature during YCAD, however, was decrease by 1.3℃. The cold air layer was elevated around 120 m~450 m for LP-type. For LC-type, the cold layer were found at less than approximately 400 m and over 1,000 m, which could be thought of combined phenomena with synoptic and local weather forcing. The cross-sectional analysis results indicate the accumulation of cold air on the east mountain slope. Additionally, the north or northeasterly winds turned to the northwesterly wind near the coast in all cases. The horizontal wind turning point of LC-type was farther from the top of the mountain (52.2 km~71.5 km) than that of LP-type (20.0 km~43.0 km).

• Atmosphere
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• v.26 no.2
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• pp.257-275
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• 2016

Asian dust is a seasonal meteorological phenomenon influencing most East Asia, irregularly occurring during spring. Unusual heavy Asian dust event in winter was observed in Seoul, Korea, with up to $1,044{\mu}g\;m^{-3}$ of hourly mean $PM_{10}$, in 22~23 February 2015. Causes of such infrequent event has been studied using both ground based and spaceborne observations, as well as numerical simulations including ECMWF ERA Interim reanalysis, NOAA HYSPLIT backward trajectory analysis, and ADAM2-Haze simulation. Analysis showed that southern Mongolia and northern China, one of the areas for dust origins, had been warm and dry condition, i.e. no snow depth, soil temperature of ${\sim}0^{\circ}C$, and cumulative rainfall of 1 mm in February, along with strong surface winds higher than critical wind speed of $6{\sim}7.5m\;s^{-1}$ during 20~21 February. While Jurihe, China, ($42^{\circ}23^{\prime}56^{{\prime}{\prime}}N$, $112^{\circ}53^{\prime}58^{{\prime}{\prime}}E$) experienced $9,308{\mu}g\;m^{-3}$ of hourly mean surface $PM_{10}$ during the period, the Asian dust had affected the Korean Peninsula within 24 hours traveling through strong north-westerly wind at ~2 km altitude. KMA issued Asian dust alert from 1100 KST on 22nd to 2200 KST on 23rd since above $400{\mu}g\;m^{-3}$ of hourly mean surface $PM_{10}$. It is also important to note that, previously to arrival of the Asian dust, the Korean Peninsula was affected by anthropogenic air pollutants ($NO_3^-$, $SO_4^{2-}$, and $NH_4^+$) originated from the megacities and large industrial areas in northeast China. In addition, this study suggests using various data sets from modeling and observations as well as improving predictability of the ADAM2-Haze model itself, in order to more accurately predict the occurrence and impacts of the Asian dust over the Korean peninsula.

• Atmosphere
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• v.21 no.1
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• pp.1-16
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• 2011

Numerical prediction capability has been improved over the decades, but progress of prediction for high-impact weather (HIW) was unsatisfactory. One reason of low predictability for HIW is lack of observation data. The National Institute of Meteorological Research (NIMR) has been performed observation program for improvement of predictability, and reduction in social and economical cost for HIW. As part of this observation program, summer intensive observation program (ProbeX-2009) was performed at the observation-gap areas from 25 August to 6 September 2009. Sounding observations using radiosonde were conducted in the Gisang2000 research vessel (R/V) from the Korea Meteorological Administration (KMA) over the West Sea and the Eardo R/V from the Korea Ocean Research and Development Institute (KORDI) over the South Sea. Observation System Experiment (OSE) is carried out to examine the effect of ProbeX-2009 data. OSEs using Korea Local Analysis and Prediction System (KLAPS) and Weather Research and Forecasting (WRF) Model are conducted to investigate the predictability for a short time forecast. And, OSEs using WRF/3DVAR system and WRF forecast model are conducted to study the predictability for an extended time. Control experiment (K_CTL and CNTL) used only GTS observation and experiment (K_EXP and SWEXP) used ProbeX-2009 data from two system are performed. ETS for 3hr accumulated rainfall simulated by KLAPS-WRF shows that K_EXP is higher than K_CTL. Also, ETS for 12hr accumulated rainfall of SWEXP from 3DVAR-WRF is higher than CNTL. The results indicate that observation over the ocean has positive impact on HIW prediction.

• Journal of The Korean Astronomical Society
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• v.41 no.3
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• pp.65-76
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• 2008

We have investigated the optical properties of the global haze on Titan from spectra recorded between 7100 and $9200{\AA}$, where $CH_4$ absorption bands of various intensities occur. The Titan spectra were obtained on Feb. 23, 2005 (UT), near the times of the Cassini T3 flyby and Huygens probe, using an optical echelle spectrograph (BOES) on the 1.8-m telescope at Bohyunsan Observatory in Korea. In order to derive the optical properties of the haze as a function of altitude, we developed an inversion radiative-transfer program using an atmospheric model of Titan and laboratory $CH_4$ absorption coefficients available from the literature. The derived extinction coefficients of the haze increase toward the surface, and the coefficients at shorter wavelengths are greater than those at longer wavelengths for the 30 - 120 km altitude range, indicating that the Titanian haze becomes optically thin toward the longer wavelength range. Total optical depths of the haze are estimated to be 1.4 and 1.2 for the 7270 - $7360{\AA}$ and 8940 - $9150{\AA}$ ranges, respectively. Based on the Huygens/DISR data set, Tomasko et al. (2005) reported total optical depths of 2.5 - 3.5 at $8290{\AA}$, depending on the assumed fractal aggregate particle model. The total optical depths based on our results are smaller than those of Tomasko et al., but they partially overlap with their results if we consider a large uncertainty from possible variations of the $CH_4$ mixing ratio over Titan's disk. We also derived the single scattering albedo of the haze particles as a function of altitude: it is less than 0.5 at altitudes higher than ${\sim}150\;km$, and approaches 1.0 toward the surface. This behavior suggests that, at altitudes above ${\sim}150\;km$, the average particle radius is smaller than the wavelengths, whereas near the surface, it becomes comparable or greater.

• Journal of Korean Society of Forest Science
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• v.85 no.2
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• pp.210-224
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• 1996

The SLODSVAT consists of interrelated submodels that simulate : the transfer of radiation, water vapour, sensible heat, carbon dioxide and momentum in two canopy layers determined by environmental conditions and ecophysiological properties of the vegetation ; uptake and storage of water in the "root-stem-leaf" system of plants ; interception of rainfall by the canopy layers and infiltration and storage of rain water in the four soil layers. A comparison of the results of modeling experiments and field micro-climatic observations in a spruce forest(Picea abies [L].Karst) in the Soiling hills(Germany) shows, that the SLODSVAT can describe and simulate the short-term(diurnal) as well as the long-term(seasonal) variability of water vapour and sensible heat fluxes adequately to natural processes under different environmental conditions. It proves that it is possible to estimate and predict the transpiration and evapotranspiration rates for spruce forest ecosystems on the patch and landscape scales for one vegetation period, if certain meteorological, botanical and hydrological information for the structure of the atmospheric boundary layer, the canopy and the soil are available.

• Journal of Korean Society of Forest Science
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• v.88 no.1
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• pp.38-46
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• 1999

Canopy structure conductances of a Norway spruce forest in the Solling Hills(Central Germany) and Central Forest Biosphere Reserve(320km to the north-west from Moscow) were derived from LE(latent heat flux) and H(sensible heat flux) fluxes measured(by Eddy correlation technique and energy balance method) and modelled(by one dimensional non-steady-state) SVAT(soil-vegetation-atmosphere-transfer) model(SLODSVAT) using a rearranged Penman-Monteith equation("Big-leaf" approximation) during June 1996. They were compared with canopy stomatal conductances estimated by consecutive intergrating the stomatal conductance of individual needles over the whole canopy("bottom-up" approach) using SLODSVAT model. The result indicate a significant difference between the canopy surface conductances derived from measured and modelled fluxes("top-down" approach) and the stomatal conductances modelled by the SLODSVAT("bottom-up" approach). This difference was influenced by some nonphysiological factors within the forest canopy(e.g. aerodynamic and boundary layer resistances, radiation budget, evapotranspiration from the forest understorey). In general, canopy surface conductances derived from measured and modelled fluxes exceeded canopy stomatal conductance during the whole modelled period, The contribution of the understorey's evapotranspiration to the total forest evapotranspiration was small (up to 5-9% of the total LE flux) and was not depended on total radiation balance of forest canopy. Ignoring contribution of the understorey's evapotranspiration resulted in an overestimation of the canopy surface conductance for a spruce forest up to 2mm/s(about 10-15%).

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.5
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• pp.1-11
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• 2000

The aim of this study is to suggest guidelines of bicycle lanes in terms of landscape architecture with special reference to Kyongju. The research is mainly based on landscape satisfaction factors analysis regarding 16 variables and 10 slide photos of bicycles lanes. The 43 students of Landscape Department in Kyungpook National University were selected for the research. The major research findings are as follows; 1. Satisfaction degree of 16 variables are assessed in terms of semantic differential scale. The assess group is generally satisfied with variables concerning bicycle lane environment such as $\ulcorner$inclination of the lane (5.2)$\lrcorner$and $\ulcorner$road pavement conditions (5.1)$\lrcorner$. But the group expresses rather low satisfaction degree on the variables related lanes' surrounding landscape such as $\ulcorner$visual variety (3.9)$\lrcorner$, spacious resting place (3.7)$\lrcorner$ and $\ulcorner$variety of facilities (3.1)$\lrcorner$. 2. The level of satisfaction degree regarding 16 variables and 10 photos shows that the male gives relatively higher satisfaction degree than the female group. But there is no statistical significance between the group regarding satisfaction degree of each variable and photo except 4 variables and 2 photos. 3. The assess group gives the highest satisfaction degree on the$\ulcorner$no. 10 slide (6.5)$\lrcorner$ and the lowest on the $\ulcorner$no. 7 slide (2.7)$\lrcorner$. The two photo shows variables of more than 4 points difference of satisfaction degree, such as $\ulcorner$good looking planting threes (4.8)$\lrcorner$, $\ulcorner$enough shadows (4.8)$\lrcorner$ and $\ulcorner$comfortable atmosphere(4.1)$\lrcorner$. 4. $\ulcorner$Aesthetic and amenity factor$\lrcorner$, $\ulcorner$use condition factors$\lrcorner$, $\ulcorner$ike lane environment factors$\lrcorner$, and $\ulcorner$inclination and open view factors$\lrcorner$are the main four factors influencing landscape satisfaction of bicycle lane. Regression model using factor scores for landscape satisfaction degree of bike lane is S(Satisfaction degree)=4.526+1.099(aesthetic and amenity factor)+0.720(use condition factors)+0.486(bike lane environment factors)+0.048(inclination and open view factors($R^2$=0.811).

• The Journal of Bigdata
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• v.5 no.1
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• pp.29-39
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• 2020

Purpose The atmosphere of respect for individual tastes that have spread throughout society has changed the consumption trend. As a result, the travel industry is also seeing customized travel as a new trend that reflects consumers' personal tastes. In particular, there is a growing interest in 'film-induced tourism', one of the areas of travel industry. We hope to satisfy the individual's motivation for traveling while watching movies with customized travel proposals, which we expect to be a catalyst for the continued development of the 'film-induced tourism industry'. Design/methodology/approach In this study, we implemented a methodology through 'OCR' of extracting and suggesting film location information that viewers want to visit. First, we extract a scene from a movie selected by a user by using 'OpenCV', a real-time image processing library. In addition, we detected the location of characters in the scene image by using 'EAST model', a deep learning-based text area detection model. The detected images are preprocessed by using 'OpenCV built-in function' to increase recognition accuracy. Finally, after converting characters in images into recognizable text using 'Tesseract', an optical character recognition engine, the 'Google Map API' returns actual location information. Significance This research is significant in that it provides personalized tourism content using fourth industrial technology, in addition to existing film tourism. This could be used in the development of film-induced tourism packages with travel agencies in the future. It also implies the possibility of being used for inflow from abroad as well as to abroad.