• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.26-33
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• 2008

The customer relation marketing in which companies can utilize to control and to get the filtered information efficiently has appeared in ubiquitous commerce. It is applying data mining technique to build the management that can even predict and recommend products to customers. In this paper, we proposed the case of customer relation management application using the associative mining. The proposed method uses the associative mining composes frequent customers with occurrence of candidate customer-set creates the association rules. We analyzed the efficient the feature of purchase customers using the hypergraph partition according to the lift of creative association rules. Therefore, we discovered strategies of the cross-selling and the up-selling. To estimate the performance, the suggested method is compared with the existing methods in the questionnaire dataset. The results have shown that the proposed method significantly outperforms the accuracy than the previous methods.

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.77-87
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• 2023

Applying various association rule mining algorithms to the network intrusion detection task involves two critical issues: too large size of generated rule set which is hard to be utilized for IoT systems and hardness of control of false negative/positive rates. In this research, we propose an association rule mining algorithm based on the newly defined measures called coverage and exclusion. Coverage shows how frequently a pattern is discovered among the transactions of a class and exclusion does how frequently a pattern is not discovered in the transactions of the other classes. We compare our algorithm experimentally with the Apriori algorithm which is the most famous algorithm using the public dataset called KDDcup99. Compared to Apriori, the proposed algorithm reduces the resulting rule set size by up to 93.2 percent while keeping accuracy completely. The proposed algorithm also controls perfectly the false negative/positive rates of the generated rules by parameters. Therefore, network analysts can effectively apply the proposed association rule mining to the network intrusion detection task by solving two issues.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.1-10
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• 2005

The purpose of this study was to investigate the enforcement strategy for Consumer Service marketing of an e-Commerce shopping mall. An e-CRM for a Cosmetic e-Commerce shopping mall, Data Warehousing(DW) component, analysis of data mining of the DW, and web applications and strategies had to developed for marketing of consumer service satisfaction. The major findings were as follows: An RFM analysis was used for consumer classification, which is a fundamental process of e-CRM application. The components of the DW were web sales data and consumer data fields. The visual process of consumer segmentations (superior consumer class) for e-CRM solutions is presented. The association analysis algorithm of data mining to up-selling and cross-selling indicates an association rule. These e-CRM results apply web DB marketing and operating principles to a shopping mall. Therefore, the system applications of e-CRM to Consumer services indicate a marketing strategy for consumer-oriented management.

• The Journal of Society for e-Business Studies
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• v.4 no.1
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• pp.21-36
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• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• Journal of KIISE:Databases
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• v.28 no.4
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• pp.577-586
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• 2001

Recently data mining, which is analyzing the stored data and discovering potential knowledge and information in large database is a key research topic in database research data In this paper, we study methods of discovering association rules which are one of data mining techniques. And we propose a technique of discovering association rules using the relative support to consider significant rare data which have the high relative support among some data. And we compare and evaluate existing methods and the proposed method of discovering association rules for discovering significant rare data.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.05a
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• pp.342-351
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• 2002

A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies.

• The Journal of Information Systems
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• v.15 no.4
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• pp.211-224
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• 2006

This study investigates the application of data mining techniques such as artificial neural networks, rough sets, and induction teaming to the intrusion detection systems. To maximize the effectiveness of data mining for intrusion detection systems, we introduced the asymmetric costs with false positive errors and false negative errors. And we present a method for intrusion detection systems to utilize the asymmetric costs of errors in data mining. The results of our empirical experiment show our intrusion detection model provides high accuracy in intrusion detection. In addition the approach using the asymmetric costs of errors in rough sets and neural networks is effective according to the change of threshold value. We found the threshold has most important role of intrusion detection model for decreasing the costs, which result from false negative errors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.11
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• pp.5287-5303
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• 2018

Handling vast amount of data found in large transactional datasets is an obvious challenge for the conventional data mining algorithms. Addressing this challenge, our paper proposes a parallel approach for proper decomposition of mining problem into sub-problems in order to find frequent patterns from these datasets. The proposed, Pattern Mining for Large Distributed Dataset (PMLDD) approach, ensures minimum dependencies as well as minimum communications among sub-problems. It establishes a linear aggregation of the intermediate results so that it can be adapted to large-scale programming models like MapReduce. In this context, an algorithmic structure for MapReduce programming model is presented. PMLDD guarantees an efficient load balancing among the sub-problems by a specific selection criterion. Further, it optimizes the number of required iterations over the dataset for mining frequent patterns as compared to the existing approaches. Finally, we believe that our approach is scalable enough to handle larger datasets in terms of performance evaluation, and the result analysis justifies all these mentioned concerns.

• Proceedings of the Safety Management and Science Conference
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• 2000.11a
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• pp.299-306
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• 2000

General definition of data mining is the knowledge discovery or is to extract hidden necessary information from large databases. Its technique can be applied into decision making, prediction, and information analysis through analyzing of relationship and pattern among data. One of the most important work is to find association rules in data mining. The objective of this paper is to find customer's trend using association rule from analysis of database and the result can be used as fundamental data for CRM(Customer Relationship Management). This paper uses Apriori algorithm and FoodMart data in order to find association rules.

• Journal of Korea Multimedia Society
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• v.20 no.11
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• pp.1759-1767
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• 2017

Although Open API has been invigorated by advancements in the software industry, diverse types of malicious code have also increased. Thus, many studies have been carried out to discriminate the behaviors of malicious code based on API data, and to determine whether malicious code is included in a specific executable file. Existing methods detect malicious code by analyzing signature data, which requires a long time to detect mutated malicious code and has a high false detection rate. Accordingly, in this paper, we propose a method that analyzes and detects malicious code using association rule mining and an Naive Bayes classification. The proposed method reduces the false detection rate by mining the rules of malicious and normal code APIs in the PE file and grouping patterns using the DHP(Direct Hashing and Pruning) algorithm, and classifies malicious and normal files using the Naive Bayes.