• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.41-61
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• 2001

Many markets are forecast to see significant changes due to the growth of electronic commerce made possible by the internet. The way of doing business with internet affects the market mechanism. It is now over 10 years since Malone et al(1987) set out their hypothesis on electronic markets, and electronic hierarchies. An electronic market is an interorganizational information system through which multiple buyers and sellers interact to accomplish one or more of the following market-making activities. And they predicted that markets evolve toward electronic markets, by reducing search cost, which may result in significantly. higher price competition among sellers and therefore lower prices for buyers. And the degree of two factors; asset specificity and uncertainty, affect the market mechanism. Products with low asset specificity and low uncertainty are compatible with a market relationship while the greater the asset specificity and uncertainty, the more likely it is to favour a hierarchical structure. Based on the these researches, we observed and analyzed a case study of market mechanism in Internet business. We found the fact that even though Internet could make the business environment in which lots of buyers and suppliers participate, electronic market will evolve market mechanism. 1 analyzed two factors, which affected market evolution. First, When Asset specificity is low in electronic commerce, market structure should be preferred to hierarchical structure. Second, When transaction uncertainty is low in electronic commerce, market structure should be preferred In hierarchical structure. This research covers conceptual and empirical aspects on electronic market structure. Future research should be variously done about the influential factors of electronic market mechanism.

• Knowledge Management Research
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• v.10 no.3
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• pp.35-49
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• 2009

The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.133-143
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• 2014

This paper investigate how transaction cost factors affect organizational performance both directly and indirectly, through cooperative relationship lasting factors and degree of relationship satisfaction. The results can be summarized as follows: First, asset uncertainty directly influenced financial and non-financial performance. Also asset specificity and opportunism did not influence financial and non financial performance directly. Second cooperative relationship lasting factors were connected with transaction cost factors direct variables on cooperative relationship lasting factors are asset specificity and uncertainty, but opportunism did not directly influence. Third, degree of relationship satisfaction were connected with transaction cost factors direct variables on degree of relationship satisfaction are asset specificity and opportunism, but uncertainty had not affected degree of relationship satisfaction. Fourth, cooperative relationship lasting factors and degree of relation satisfaction had affected financial performance and non financial performance. In summary, this study find that transaction cost factors had indirectly influenced organizational performance through mediated variables such as cooperative relationship lasting factors and degree of relationship satisfaction.

• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.127-136
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• 2017

The strategy that using data collection from Netflix uses for its services is different from traditional human interaction and the communication, and it is represented by the systematic algorithm that rooted from intelligent information system based on the human interaction and communication. These characteristics allowed the study to reflect the influence of 'Asset specificity' which affects the continuous consumption of the media services of Netflix users through economic psychological analysis based on transactional cost economics. The result from the survey on actual Netflix users, three types of specificity (Space specificity, time specificity, relational specificity) reduced perceived searching cost whereas perceived instrumentality has increased, eventually reinforces the commitment to the service. This implies that the service characteristics of Netflix, trying to communicate with the individuals based on intelligent information system are distinct from the existing platform services and it gives the significance of work very effective for user's continuous consumption of the media services.

• Korea Trade Review
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• v.44 no.2
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• pp.21-35
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• 2019

This study analyzes factors that affect the corporate value of Korean companies operating in Latin American countries. Primary factors are associated with characteristics of the host country, the parent company, and subsidiaries. Empirical results show that asset specificity is the main factor influencing firm value. This region is geographically far from Korea and culturally different. Therefore, the source of competitive advantage such as asset specificity should be large enough to offset liability of foreignness for successful entry into the region. This paper also found that joint ventures are more advantageous than direct investments. Joint ventures in Latin American can minimize risk, complement technology and information, and reduce trade barriers.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.211-221
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• 2016

The rapid trends toward outsourcing and collaboration have created complex multi-tier supply chains for construction and engineering industries. Working with suppliers and sub-suppliers requires continuous integration activities in order to maximize the performances of the entire supply chain. The purpose of this study is to identify the factors influencing the performances and long-term business relationship of second-tier suppliers in directed sourcing environment. This study proposes the asset specificity, trust, information-sharing and collaboration, as antecedents variables, and collected the survey responses from the second-tier suppliers in rebar manufacturing works. The statistical results indicate that the asset specificity, trust, information-sharing and collaboration have significant influences on the long-term business relationship of rebar manufacturing second-tier suppliers, but trust has no impact on the performances of second-tier suppliers at 5% significance level. Practical implications are also discussed.

• Information Systems Review
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• v.5 no.2
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• pp.169-182
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• 2003

The growth of electronic commerce make business to business electronic commerce market grow dramatically due to dramatic decrease of transaction cost and increase of productivity. It also influences the way of building transaction relationship between buyers and suppliers. This study tends to prove electronic market theory for Internet based 13213 commerce. We observe and analyze the implementation and usage patterns of procurement system of I company. The result shows that even through Internet enable many buyers and suppliers to participate and transact each other, the transaction pattern is different according to asset specificity and uncertainty as follows. First, with adoption of internet, the product with the higher asset specificity rather than lower asset specificity can be easily purchased. Second, Internet doesn't make any significant influence on the transaction of the product with higher uncertainty. But, organization's pre-audit process can indirectly influence on the decrease of the transaction uncertainty.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.83-86
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• 1998

In many industries, competitive advantage is rapidly shifting to the management of suppliers. Especially, in the automotive industry, suppliers' manufacturing performance influences the quality of automobiles which are assembled by motor companies. This study seeks to identify dominant types of buyer-supplier relationships and to examine suppliers' performance difference according to types of buyer-supplier relationships. The findings indicate that the supplier's production performance in the cooperative relationship is higher than that of the suppliers in the other relationships. And then this study examines the relationships between interfirm asset specificity and suppliers' performance. The findings indicate that the greater the interfirm human asset cospecialization and physical asset specialization, the higher the supplier's market and production performance.

• Journal of Information Technology Application
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• v.1 no.3_4
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• pp.113-132
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• 1999

실증적인 연구들에 의하면 고객회사(client firms)와 서비스 제공업자(vendor) 간의 파트너십의 질과 범위가 정보시스템 아웃소싱의 성공적인 구현에 결정적인 역할을 하는 것으로 알려졌다. 본 연구는 이러한 정보시스템 아웃소싱 구현에 있어서 파트너십의 역할을 좀 더 심층적으로 분석하려는 노력의 일환이다. 본 연구에서의 기본 명제는 파트너십 특성들의 아웃소싱 구현에의 효과는 아웃소싱 업무의 특성(task characteristics)과 같은 상황적 요인에 의해 영향을 받을 수 있다는 것이다. 구체적으로 본 연구에서는 자산특이성(asset specificity)과 파트너십 특성간의 상호효과(interaction effect)에 중점을 두고 조사를 하게되는데, 파트너십은 관계적거래 특성(relational exchange characteristics)에 의해 구체화되었다. 207개의 미국 회사의 아웃소싱 관계를 대상으로 한 설문조사를 기반으로 한 결과에 의하면, 전반적으로 비관계적거래(discrete exchange)보다 관계적거래에 기반을 두고 아웃소싱 관계를 운영하는 것이 아웃소싱의 성공적 구현을 위하여 필수적인 것으로 보인다. 한편 상호효과를 조사하기 위해서는 MRA와 하위그룹분석(subgroup analysis)을 시행하였는데, 자산특이성과 일부 관계적거래 특성들간에 상호효과가 유의성이 있음을 발견하였다. 발견된 상호효과를 근거로 상황 변수를 고려하지 않은 연구 결과 중 확실하지 않은 결과(inconclusive results)에 대한 해석을 시도하였다.

• International Commerce and Information Review
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• v.9 no.3
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• pp.59-79
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• 2007

This paper is to identify whether the mechanism of the real market as an off-line market developed from the transaction cost theory from previous research is applied to on-line market, such as usiness to Business e-marketplaces. With three factors(parties, product, environments) selected from previous research, four cases picked up from all B2B e-marketplace sites as of April 2007, in the view of Business to Business Matrix which presented by Kaplan & Sawhney(2000), were studied. They were accompanied by interview with CEO and team manager, and they explained their business and revenue model of the company. From the interview, the relation between three factors and usiness to Business e-marketplace was observed by taking sub-factors into consideration; parties -asset specificity, information asymmetry, product factors - standardization, price stability, and environments factors - competition, market uncertainty. The implications of this study are to analyze the relation of the transaction theory in offline and online. Also, this is the first study that analyzed it. In the future, another research based on this research will be studied.