• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.586-590
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• 2023

인터넷과 소셜미디어 사용량의 급증으로, 제품 리뷰, 온라인 피드백, 소셜 미디어 게시물 등을 통해 고객의 감정을 파악하는 것이 중요해졌다. 인공지능이 활용되어 고객이 제품이나 서비스의 어떤 부분에 만족하거나 불만을 가지는지를 분석하는 연구를 ABSA라고 하며 이미 해외에서는 이런 연구가 활발하게 이루어지는 반면, 국내에서는 상대적으로 부족한 상황이다. 이 연구에서는 ABSA의 두 개의 주요 작업인 ACD와 ASC에 대해 생성 모델 중 하나인 T5 모델을 사용하는 방법론을 제시한다. 이 방법론은 기존 판별 모델을 사용하는 것에 비해 시간과 성능 측면에서 크게 향상되었음을 보여준다.

• International Journal of Computer Science & Network Security
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• v.24 no.2
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• pp.113-123
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• 2024

Stock market news sentiment analysis (SA) aims to identify the attitudes of the news of the stock on the official platforms toward companies' stocks. It supports making the right decision in investing or analysts' evaluation. However, the research on Arabic SA is limited compared to that on English SA due to the complexity and limited corpora of the Arabic language. This paper develops a model of sentiment classification to predict the polarity of Arabic stock news in microblogs. Also, it aims to extract the reasons which lead to polarity categorization as the main economic causes or aspects based on semantic unity. Therefore, this paper presents an Arabic SA approach based on the logistic regression model and the Bidirectional Encoder Representations from Transformers (BERT) model. The proposed model is used to classify articles as positive, negative, or neutral. It was trained on the basis of data collected from an official Saudi stock market article platform that was later preprocessed and labeled. Moreover, the economic reasons for the articles based on semantic unit, divided into seven economic aspects to highlight the polarity of the articles, were investigated. The supervised BERT model obtained 88% article classification accuracy based on SA, and the unsupervised mean Word2Vec encoder obtained 80% economic-aspect clustering accuracy. Predicting polarity classification on the Arabic stock market news and their economic reasons would provide valuable benefits to the stock SA field.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.630-633
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• 2022

속성기반 감성 분석은 텍스트 내에 존재하는 속성에 대해 세분화된 감성 분석을 수행하는 과제를 말한다. 세분화된 감성분석을 정확하게 수행하기 위해서는 텍스트에 존재하는 감성 표현과 그것이 수식하는 대상에 대한 정보가 반드시 필요하다. 그리고 순서대로 두 가지 정보는 이후 정보를 텍스트에서 추출하기 위해 중요한 단서가 된다. 따라서 본 논문에서는 KorBERT와 Bi-LSTM을 이용한 단계적 특징을 활용한 다중 작업 학습 모델을 사용하여 한국어 감성 분석 말뭉치의 감성 표현과 대상을 추출하는 작업을 수행하였다. 제안한 모델을 한국어 감성 분석 말뭉치로 학습 및 평가한 결과, 감성 표현 추출 작업의 출력을 추가적인 특성으로 전달하여 대상 추출 작업의 성능을 향상시킬 수 있음을 보였다.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.50-55
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• 2023

속성 기반 감정 분석은 텍스트 내에서 감정과 해당 감정이 특정 속성, 예를 들어 제품의 특성이나 서비스의 특징에 어떻게 연결되는지를 분석하는 태스크이다. 본 논문에서는 속성 기반 감정 분석 데이터를 사용한 다중 작업-토큰 레이블링 문제에 프롬프트 튜닝 기법을 적용하기 위한 포괄적인 방법론을 소개한다. 이러한 방법론에는 토큰 레이블링 문제를 시퀀스 레이블링 문제로 일반화하기 위한 감정 표현 영역 검출 파이프라인이 포함된다. 또한 분리된 시퀀스들을 속성과 감정에 대해 분류 하기 위한 템플릿을 선정하고, 데이터셋 특성에 맞는 레이블 워드를 확장하는 방법을 제안함으써 모델의 성능을 최적화한다. 최종적으로, 퓨샷 세팅에서의 속성 기반 감정 분석 태스크에 대한 몇 가지 실험 결과와 분석을 제공한다. 구축된 데이터와 베이스라인 모델은 AIHUB(www.aihub.or.kr)에 공개되어 있다.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.179-196
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• 2019

Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.281-284
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• 2018

인터넷을 통해 정보를 쉽게 공유하게 되면서 소비자는 제품이나 서비스를 이용하기 전 효율적인 의사 결정을 위해 먼저 작성된 다른 사람의 의견을 참고한다. 또한 기업은 이러한 소비자의 의견을 수집하여 제품의 피드백이나 마케팅 등 비즈니스적인 측면으로 활용한다. 수많은 상품평과 후기에서 특정 제품 또는 서비스에 대한 감성을 식별할 수 있다는 점에서, 감성분석은 소비자와 기업 모두에게 주목받고 있는 기술이다. 합리적인 결정을 위해, 소비자는 해당 웹사이트에서 제공하는 데이터를 참고하며, 이 데이터는 웹사이트마다의 기준에 따라 필터링된다. 하지만 제품/서비스에 따라 개인이 중시하는 부분이 다르기 때문에, 실질적으로는 다른 사용자의 의견을 참고하여 합리적인 결정을 내린다. 본 논문은 호텔의 리뷰를 여덟 가지 특성으로 구분하고, 각 특성별로 극성을 분석한다. 또한 사용자가 선호하는 특성에 가중치를 부여하여 순위를 나타내는 시스템을 제안한다. 극성분석 단계에서는 주어진 리뷰를 여덟 가지 특성으로 분류하고, 긍정/부정의 극성으로 분류하는 기계학습 알고리즘을 사용한다. 각각의 특성에 대해 가중치를 적용하여 얻을 수 있는 순서는 기존에 제공되는 순서보다 사용자의 선호도를 정확히 반영한다, 또한 본 논문의 제안을 호텔뿐만 아니라 다양한 제품/서비스에 적용하여 선호도를 반영한 순위 정보를 제공한다면 소비자의 합리적인 의사 결정에 도움을 줄 것이다.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.659-670
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• 2020

This study analyzes the effects of companion animals on humans based on folk tales of righteous dogs in Hongseong. By targeting the theses and Hongseong righteous dog tales for this purpose, analyses of Ethnography and FGI(Focus Group Interview) were used among Qualitative Research Methods. According to research analysis, the impact of companion animals on humans was analyzed as emotional, economic, and cultural and environmental effects. In the case of emotional impact, the effect of companion animals on social sentiment is analyzed to have a positive effect in various classes, ranging from children and adolescents to the elderly and the socially vulnerable. On the economic aspect, SWOT analysis was attempted in connection with the rapid expansion of the companion animals industry, as represented by the Petconomy market, and analysis was attempted by focusing on cultural campaigns and tales that appeared in various cultural and environmental influences. The results of these studies suggest that this study is one that adds depth to the fact that it is the first attempt to analyze the culture and technology of companion animals, that it triggers the contribution of community development by analyzing the symbiotic relationship between companion animals and humans through the specific region, and that pets will have an emotional positive impact on human life in the era of the Fourth Industrial Revolution, when individualism will be maximized.

• Journal of Bio-Environment Control
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• v.31 no.4
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• pp.343-355
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• 2022

This study investigated the consumption tendency and awareness of paprika in order to expand and promote the consumption of Capsicum annuum L. The research investigated the relationship of preference and loyalty based on emotional response of paprika according to the semantic differential scale. The survey was conducted from January to February 2022 using a random sampling method targeting 155 general people, and a total of 142 questionnaires were analyzed excluding 13 wrong answers. The nine items on the awareness of paprika showed to be consisted of three factors such as 'Food taste', 'Usability', and 'Economics' by factor analysis. Regarding to the awareness of paprika the positive answer that 'I think paprika is good for health' among the nine questions was the highest at 92.3%. In the preference aspect of shape, blocky type had the highest preference for the shape of paprika, followed by mini and conical types in order of preference (p < 0.001). As for color preference, yellow paprika was the most preferred, followed by orange, red, and green, showing statistical significance. The emotional response of paprika by paprika image showed a statistically significant difference in the four colors. The words such as 'bright', 'clean', and 'spirited' appeared as representative emotional vocabulary for paprika. Multiple regression analysis was performed to examine the effect of paprika on the three factors of awareness, preference, and loyalty due to the quality of life. As a result, the higher the paprika preference and quality of life, and the higher the taste and availability factors, the higher the paprika awareness and loyalty. As the variable that has the most influence on the loyalty of the survey respondents, preference was found to have the highest explanatory power at 43%. From these results, it was judged as a very important factor in the survey on the shape and color preference of paprika. Therefore, the recent increase in awareness that paprika is good for health is thought to act as a positive factor in revitalizing the domestic market and increasing consumption of paprika in the future. Also, among the three types of paprika, the yellow blunt type showed the highest preference. Therefore, in order to produce and promote this type of paprika, it is also important to increase the cultivation to suit the purchasing propensity of consumers.