• 제목/요약/키워드: artificial intelligence management

검색결과 939건 처리시간 0.026초

Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

  • Yooncheong CHO
    • 한국인공지능학회지
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    • 제12권1호
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    • pp.7-16
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    • 2024
  • This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

Expert Systems as a Search Intermediary

  • 문성빈
    • 정보관리연구
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    • 제24권4호
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    • pp.43-57
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    • 1993
  • 본 논문은 인공지능(artificial intelligence) 및 전문가 시스템(expert system)의 기본 개념과 이에 적용되고 있는 특정한 기술인 퍼지 이론(fuzzy logic)을 논하고 있으며, 지난 몇 년 동안 탐색 중개인으로서의 전문가 시스템을 조사해 보았다. 이러한 전문가 시스템은 1) 특정한 데이터베이스에 관련된 질문서 작성을 도와주며, 2) 탐색용어나 데이터베이스 선정에 관한 결정을 보조하고, 3) 탐색중에 있는 이용자에게 조언(助言)을 해주고 있다. 또한 전문가 시스템을 개발하는 에 있어 어려움 및 제한점(制限點)을 논의하고 있다.

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인공지능 데이터 품질검증 기술 및 오픈소스 프레임워크 분석 연구 (An Evaluation Study on Artificial Intelligence Data Validation Methods and Open-source Frameworks)

  • 윤창희;신호경;추승연;김재일
    • 한국멀티미디어학회논문지
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    • 제24권10호
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    • pp.1403-1413
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    • 2021
  • In this paper, we investigate automated data validation techniques for artificial intelligence training, and also disclose open-source frameworks, such as Google's TensorFlow Data Validation (TFDV), that support automated data validation in the AI model development process. We also introduce an experimental study using public data sets to demonstrate the effectiveness of the open-source data validation framework. In particular, we presents experimental results of the data validation functions for schema testing and discuss the limitations of the current open-source frameworks for semantic data. Last, we introduce the latest studies for the semantic data validation using machine learning techniques.

A Study on Artificial Intelligence Based Business Models of Media Firms

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • 제8권2호
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    • pp.56-67
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    • 2019
  • The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

Deep Learning-Based Artificial Intelligence for Mammography

  • Jung Hyun Yoon;Eun-Kyung Kim
    • Korean Journal of Radiology
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    • 제22권8호
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    • pp.1225-1239
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    • 2021
  • During the past decade, researchers have investigated the use of computer-aided mammography interpretation. With the application of deep learning technology, artificial intelligence (AI)-based algorithms for mammography have shown promising results in the quantitative assessment of parenchymal density, detection and diagnosis of breast cancer, and prediction of breast cancer risk, enabling more precise patient management. AI-based algorithms may also enhance the efficiency of the interpretation workflow by reducing both the workload and interpretation time. However, more in-depth investigation is required to conclusively prove the effectiveness of AI-based algorithms. This review article discusses how AI algorithms can be applied to mammography interpretation as well as the current challenges in its implementation in real-world practice.

Integration of Heterogeneous Models with Knowledge Consolidation

  • Kim, Jin-Hwa;Bae, Jae-Kwon
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.571-575
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    • 2007
  • For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Connection Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model.

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Supply chain management and artificial intelligence improve the microstructure and economic evaluation of composite materials

  • Xiaopeng Yang;Minghai Li
    • Steel and Composite Structures
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    • 제51권1호
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    • pp.43-51
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    • 2024
  • In the current study, we aim to evaluate both microstructural characteristics and economic benefits of composite structures from supply chain utilizing AI-based method. In this regard, the various aspects of microstructure of composite materials along with the features of supply chain are discussed and quantified. In addition, the final economic aspects of the composite materials and are also presented. Based on available data, a designed artificial neural network is utilized for prediction of both microstructure and economical feature of the composite material. The results indicate that the supply chain could affect the microstructure of final composite materials which in turn make changes in the mechanical properties and durability of composite materials.

Prediction of the price for stock index futures using integrated artificial intelligence techniques with categorical preprocessing

  • Kim, Kyoung-jae;Han, Ingoo
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1997년도 추계학술대회발표논문집; 홍익대학교, 서울; 1 Nov. 1997
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    • pp.105-108
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    • 1997
  • Previous studies in stock market predictions using artificial intelligence techniques such as artificial neural networks and case-based reasoning, have focused mainly on spot market prediction. Korea launched trading in index futures market (KOSPI 200) on May 3, 1996, then more people became attracted to this market. Thus, this research intends to predict the daily up/down fluctuant direction of the price for KOSPI 200 index futures to meet this recent surge of interest. The forecasting methodologies employed in this research are the integration of genetic algorithm and artificial neural network (GAANN) and the integration of genetic algorithm and case-based reasoning (GACBR). Genetic algorithm was mainly used to select relevant input variables. This study adopts the categorical data preprocessing based on expert's knowledge as well as traditional data preprocessing. The experimental results of each forecasting method with each data preprocessing method are compared and statistically tested. Artificial neural network and case-based reasoning methods with best performance are integrated. Out-of-the Model Integration and In-Model Integration are presented as the integration methodology. The research outcomes are as follows; First, genetic algorithms are useful and effective method to select input variables for Al techniques. Second, the results of the experiment with categorical data preprocessing significantly outperform that with traditional data preprocessing in forecasting up/down fluctuant direction of index futures price. Third, the integration of genetic algorithm and case-based reasoning (GACBR) outperforms the integration of genetic algorithm and artificial neural network (GAANN). Forth, the integration of genetic algorithm, case-based reasoning and artificial neural network (GAANN-GACBR, GACBRNN and GANNCBR) provide worse results than GACBR.

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신규상장기업의 주가예측에 대한 연구 (A Comparative Analysis of Artificial Intelligence System and Ohlson model for IPO firm's Stock Price Evaluation)

  • 김광용;이경락;이성원
    • 디지털융복합연구
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    • 제11권5호
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    • pp.145-158
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    • 2013
  • 본 논문에서는 첫째, 변수들 간의 선형관계를 전제로 하지 않는 인공지능시스템의 하나인 인공신경망을 이용한 평가모형을 구축하여 상장기업의 주가를 예측하고 둘째, 회계정보를 이용하여 기업 가치를 평가하는 Ohlson모형을 이용하여 상장기업의 주가를 예측하였다. 이를 신규상장기업의 주가예측에 적용하여 어느 방법이 더 주가예측의 적정성이 높은지를 평가하였다. 이에 대한 본 연구의 실증분석 결과는 다음과 같다. 첫째, 공모가를 기준으로 한 경우 Ohlson모형에 의한 추정주가는 통계적으로 차이가 있고, 인공신경망 모형에 의한 추정주가는 통계적으로 차이가 없었다. 둘째, 상장일 종가를 기준으로 한 경우 Ohlson모형에 의한 추정주가와 인공신경망 모형에 의한 추정주가는 통계적으로 차이가 없었다. 셋째, 상장 2개월 후 종가를 기준으로 한 경우 Ohlson모형에 의한 추정주가는 통계적으로 차이가 있고, 인공신경망 모형에 의한 추정주가는 통계적으로 차이가 없었다. 이상의 결과로 볼 때 인공신경망 모형에 의한 추정주가가 Ohlson모형에 의한 추정주가보다 적정하게 평가되었다.

Extracting Features of Human Knowledge Systems for Active Knowledge Management Systems

  • Yuan Miao;Robert Gay;Siew, Chee-Kheong;Shen, Zhi-Qi
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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    • pp.265-271
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    • 2001
  • It is highly for the research in artificial intelligence area to be able to manage knowledge as human beings do. One of the fantastic natures that human knowledge management systems have is being active. Human beings actively manage their knowledge, solve conflicts and make inference. It makes a major difference from artificial intelligent systems. This paper focuses on the discussion of the features of that human knowledge systems, which underlies the active nature. With the features extracted, further research can be done to construct a suitable infrastructure to facilitate these features to build a man-made active knowledge management system. This paper proposed 10 features that human beings follow to maintain their knowledge. We believe it will advance the evolution of active knowledge management systems by realizing these features with suitable knowledge representation/decision models and software agent technology.

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