• Title/Summary/Keyword: architectural form

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A Study of the Fengshui Marketing Model in the Housing Industry (주택산업의 풍수마케팅 모형 정립에 관한 연구)

  • Kim, Jong-Seop
    • Journal of Distribution Science
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    • v.10 no.5
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    • pp.29-36
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    • 2012
  • This paper aims to establish a Fengshui-based marketing model that companies engaged in selling dwelling spaces can utilize to increase their sales. The study is based on an investigation of appraisal statements and analysis techniques used in Fengshui. The Fengshui marketing model can be used for corporate advertising, sales promotions, public relations events, and for framing an overall marketing strategy according to changing consumer demand. As a sales promotion strategy, it can be used to influence consumer psychology and behavior. Although this study is limited to the all-pervasive advertising and marketing of houses by construction companies under installment plans, the Fengshui marketing method can also be used for the sale of store locations, space for product display, and so on. Initially, I analyze living spaces according to traditional Fengshui theory, and subsequently apply the modern method to study topographical space structures and geomagnetism disturbances. I present a standard form for writing the Fengshui appraisal statement based on the objective analytical method of Fengshui. With its shortcomings remedied, the appraisal statement can lead to high-quality advertising and increased valuations because it is based on objective data analysis and systematic evaluation of houses. In brief, I have designed the Fengshui marketing model as a sales promotion technique for the housing industry. I believe this study will contribute to the application of Fengshui in the housing industry's sales promotion efforts through high-quality advertising. Future research should evaluate Fengshui marketing in the housing industry based on case studies. Research questions to be addressed could include how Fengshui marketing has affected installment sales of houses and how Fengshui architectural practices affect general well-being. These studies would help propagate Fengshui marketing by validating its effectiveness. In addition, case studies should be undertaken to consider the practical applications of Fengshui marketing, how it can contribute to maximizing a company's image and profits, and how it can promote customer satisfaction.

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A Design Principles and Characteristics of the Garden of Salt Merchant in Yangzhou, China's Ming and Qing Dynasties (중국 명·청 양주 염상원림의 설계원리 및 조영특성)

  • Shin, Hyun-Sil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.3
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    • pp.83-92
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    • 2019
  • This study aims to examine at the garden characteristics of salt merchant in Yangzhou, China during the Ming and Qing Dynasties, I looked at the background of garden formation through the literature. In addition, analyzed the garden design method and components of salt merchants. The results were as follows; First, the Yangzhou area in the past has achieved cultural and economic development with the establishment of the ancient Grand Canal. Salt merchants accumulated wealth through trade, and created many gardens under the background of securing materials for create garden through trade, forming political forces through the cultivation of students, and inflow of foreign cultures. Second, salt merchants in Yangzhou asked garden experts to design and create the garden as a place for exchange and relaxation. Also, through the production of landscape changes using Gasan(假山) and a long corridor(長廊), clear classification of spaces using architectural elements, and the placement of buildings in scenic areas adjacent to the water, the gardens with practical and aesthetic functions were owned. Third, the gardens of Yangzhou Salt Merchants have a building-oriented commercial space on the front, and a garden-centered design characteristic on the back. The garden of the commercial zone was built in a simple form using pots, oddly shaped stone, bamboo and fence patterns in the remained space, focusing on the front of the building. The garden at the back formed a curved waterway connected to the canal is refracted across the garden. The garden also features piled stones(疊石), stone bridges and ship-shaped stone building(石舫). In addition, the design reflected the introduction of trees that take into account the climate and color contrast of Yangzhou province, pavement of various materials and patterns.

Evaluation for Deformability of RC Members Failing in Bond after Flexural Yielding (휨항복 후 부착파괴하는 철근콘크리트 부재의 부착 연성 평가)

  • Choi, Han-Byeol;Lee, Jung-Yoon
    • Journal of the Korea Concrete Institute
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    • v.24 no.3
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    • pp.259-266
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    • 2012
  • A general earthquake resistant design philosophy of ductile frame buildings allows beams to form plastic hinges adjacent to beam-column connections. In order to carry out this design philosophy, the ultimate bond or shear strength of the beam should be greater than the flexural yielding force and should not degrade before reaching its required ductility. The behavior of RC members dominated by bond or shear action reveals a dramatic reduction of energy dissipation in the hysteretic response due to the severe pinching effects. In this study, a method was proposed to predict the deformability of reinforced concrete members with short-span-to-depth-ratios, which would result in bond failure after flexural yielding. Repeated or cyclic loading produces a progressive deterioration of bond that may lead to failure at lower cyclic bond stress levels. Accumulation of bond damage is caused by the propagation of micro-cracks and progressive crushing of concrete in front of the lugs. The proposed method takes into account bond deterioration due to the degradation of concrete in the post yield range. In order to verify bond deformability of the proposed method, the predicted results were compared with the experimental results of RC members reported in the technical literature. Comparisons between the observed and calculated bond deformability of the tested RC members showed reasonably good agreement.

Effect of Powder Hardening Accelerator on the Physical Properties of Precast Concrete (분말형 경화촉진제를 혼입한 PC부재용 콘크리트의 기초특성에 관한 실험적 연구)

  • Jun, Woo-Chul;Seo, Hwi-Wan;Bae, Yeoun-Ki;Park, Hee-Gon;Min, Tae-Beom;Kwon, Yeong-Ho
    • Journal of the Korea Institute of Building Construction
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    • v.15 no.3
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    • pp.265-271
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    • 2015
  • This study is intended to produce a PC (Precast Concrete) member without a steam curing process in developing the high early strength concrete satisfying the condition of 10MPa in compressive strength at the age of 6 hours, and is intended to ensure economic feasibility by increasing the turnover rate of concrete form. Hence, high early strength cement with high $C_3S$ content and the hardening accelerator of powder type accelerating the hydration of $C_3S$ was used. And the properties of concrete were evaluated according to the hardening accelerator mixing ratio (0, 1.2, 1.6, 2.0). No big difference was found from the tests of both slump and air content. When 1.6 % or higher amounts of the hardening accelerator were mixed, the compressive strength of 10MPa was achieved at the age of 6 hours. From the test results of autogenous (drying) shrinkage and plastic shrinkage, it can be seen that there was a difference according to hydration reaction rate due to the addition of the hardening accelerator. However, it was shown that no problem arose with crack and durability. And it was shown that resistance to freezing-thawing, carbonation, and penetration were excellent.

Development of block-type sidewalk pavement system using snow-melting system (융설시스템을 이용한 조립식 보도포장 기술 개발)

  • Park, Kyungmo;Lee, Jeonguk;Kim, Changduk
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.6
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    • pp.136-143
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    • 2015
  • Snow-melting system has been applied not only to roads for car traffic but also to pavement for the pedestrians safety reason in some of the developed countries such as USA and Canada based on countermeasures against Natural Disasters Act revised in 2000. Even though this system was introduced in korea in 2006 and has been partly applied to car traffic roads, there is few places that the system has been applied. Therefore, in this research a snow-melting system with a block-type to cover a pavement that efficiently transfers heat form heat rays to the top of a pavement and protects the heat rays. A quality check showed that compression and bending strength was improved approximately 5 times stronger and 7 to 10 times more absorption rate than the KS(Korea Industrial Standard) requirement. Moreover, only 10 minute was required to increase temperature above zero with a block-type snow-melting system whereas approximately 180 minute was spent with the existing system. This research is expected to contribute to environmental issues and reduce accidents on a slippery road.

Study on the Realization of Tourism Culture Welfare by Using Confucius Heritage - Based on Confucian Buildings - (유교유산을 활용한 관광문화복지 구현에 대한 연구 - 유교건물을 중심으로 -)

  • Oh, Seung-ha;Jo, Won-seob
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.9 no.1
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    • pp.90-99
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    • 2016
  • The present study investigates the realization of tourism culture welfare by using Confucian heritage. From June 13 to November 7, 2014, site surveys and interviews were conducted for hyanggo (hyanggo: Confucian temple and school to teach students in Joseon Dynasty period), seowon (seowon: a memorial hall for Confucianist services to honor distinguished scholars and statesmen) and nujung (nujung: outdoor pavilion or gazebo) located in Youngwol -gun. Questionnaire pertaining to site survey and in-depth interviews for the building owners and managers was used to collect necessary data and scientific investigation was performed for analysis. As a result, the historical background was found to be culturally valuable asset for both region's tourism and culture welfare. Secondly, hyanggyo and seowon were found to exhibit traditional Confucius cultural form, while nujung exhibited a rare architectural trait. Hence it seems necessary to develop a different social tourism resource specialized for nujung. Thirdly, the rendering of Confucius heritages to tourism culture welfare resources thus far seems to be insufficient; hence, development and operation of marketing programs will be necessary. The implications of the present study require succession and modern reinterpretation of Confucian heritages for further development into digital tourism that will encompass Confucian culture and today's culture. Furthermore, studies of the tourism culture welfare policies that will promote the co-existence with the region will be needed.

An Experimental Study on Corrosion Behavior in Steel of Concrete Applied with Arc Metal Spray Method Surface Treatment Technology Using EIS (EIS를 이용한 아크 금속용사 표면처리기법이 적용된 강재의 콘크리트 내 부식 거동에 관한 실험적 연구)

  • Yoon, Chang-Bok;Park, Jang hyun;Lee, Han-Seung
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.24 no.3
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    • pp.87-95
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    • 2020
  • As an experimental study on the corrosion behavior of steel materials to which ATMS method using EIS was applied in concrete, immersion of Ca(OH)2 saturated aqueous solution and NaCl aqueous solution simulating the environment inside concrete The corrosion behavior was tested. The equivalent circuit was derived through the analysis of the Nyquist plot, and the interfacial resistance and the polarization resistance of the Ca(OH)2 aqueous solution were compared, and Al ATMS was the best interfacial resistance and Zn ATMS was the best polarization resistance. After burying ATMS steel material of cement mortar, the initial immersion impedance measurement value was the highest in the Zn ATMS test body in the impedance measurement by the immersion time by immersing it in the NaCl aqueous solution. Al ATMS test piece has the highest impedance and is highly reliable. This is because Al, which has a high ionization tendency, is continuously oxidized in a strong alkaline environment to form a film and protect the steel from permeation of chlorine ions.

A Study on the Development of Non-PC High-Early-Strength Concrete Without Steam Curing (증기양생이 불필요한 PC부재용 조강형 콘크리트 개발에 관한 연구)

  • Jun, Woo-Chul;Lee, Ji-Hwan;Park, Hee-Gon;Lee, Jae-Sam;Kim, Kyung-Min;Cho, In-Sung
    • Journal of the Korea Institute of Building Construction
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    • v.14 no.2
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    • pp.156-162
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    • 2014
  • This study aims to develop a rapidly hardening type of concrete to achieve the removal of form intensity (more than 10MPa) using the method of curing at room temperature in order to solve some economic environmental problems by omitting the steam curing process involved in producing PC (Precast Concrete). Therefore, this study evaluated a rapidly hardening cement containing a high amunt of C3S, which is very responsive in expressing early intensity, and a rapidly hardening type of concrete which uses some hardening accelerator to increase thehydration reaction of $C_3S$. The results of the experiment on concrete using some hardening accelerator are asfollows. In the slump flow experiment for identifying the liquidity and the air test, the desired values were met. The compression strength showed rapid expression response by 12 hours, and met the desired value within 6~9 hours. Its drying shrinkage value and Autogenous shrinkage value were measured as below ($-754.5{\times}10^{-6}$),and satisfied the requirements. In addition, in the Semi-Adiabatic Temperature Test, it was found that the concrete rose to its peak temperature within 24 hours and then its temperature dropped.

A Study on the Location and Spatial Organization Characteristics of the Royal Tombs Uireung (의릉(懿陵) 일원(一圓)의 입지(立地)와 공간구성특성(空間構成特性)에 관(關)한 연구(硏究))

  • Choi, Jong Hee;Kim, Heung Nyeon;Lee, Won;Eom, Tae Geon
    • Korean Journal of Heritage: History & Science
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    • v.43 no.1
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    • pp.212-235
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    • 2010
  • The purpose of this study is to examine the characteristics of the location and the spatial composition of Uireung that is located in Seokgwan-dong, Seongbuk-gu, Seoul, in order to understand the landscape architectural characteristics. The results are as follows. First, Uireung is 6.4km from Changdeokgung Palace and 5.5km from Heunginjimun Gate. It did not violate the distance standard (40km) for the royal tombs according to Joseon Dynasty Neung-won Myo-je. Second, Uireung is in harmony with the nature and shows the authoritative characteristics of the royal authority through the spatial composition and rank(Entrance Area, Ceremonial Area, Burial Area). Third, there are burial mound, stone sheep, stone tiger, stone table, stone watch pillars in the upper platform, and stone civil official, stone horse, stone lantern in the middle platform, and stone military official, stone horse in the lower platform, and T-shape shrine, worship road in the ceremonial area. There is no pond and a tomb keeper residence, but the position, size, and form can be approximated through historical research materials. There are a colony of pine trees around the burial mound and 64 species of trees such as pine tree, zelcova tree, and fir tree below the burial mound.

Research on the Criteria of Remembrance Heritage Registered as World Heritage (세계유산으로 등재된 기억유산의 등재기준에 관한 연구)

  • Kim, Gah Young;Yee, Sun
    • Korean Journal of Heritage: History & Science
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    • v.49 no.4
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    • pp.22-37
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    • 2016
  • This research sought to examine the strategies of cultural heritage proving the negative history to be registered as world heritage, among the World Heritages registered in UNESCO. Therefore, to comprehend "negative history"and the heritages with "instructive value," the new term of "Remembrance Heritage"was suggested, and such cases of world heritage were analyzed. Especially by analyzing the criteria of being registered by focusing on the cases of similar World Heritages with similar historical background or form as Korean DMZ, the criteria of OUV that may be applied when Korean DMZ is promoted to be registered as World Heritage. The research results may be summarized as the following. First of all, Remembrance Heritage is a place in which events of universal significance have occurred, rather than the historical, artistic, landscape, and scholastic value of the heritage itself, and was evaluated as architecture, landscape, or place in which the events or historical steps could be verified through architectural, landscape, archaeological or technical means. Secondly, Remembrance Heritage was often applied to be registered with the criterion (vi), and criterion (iii) or criterion (iv). Thirdly, in case of the Korean DMZ, application of criterion (iv) as heritage proving the age of cold war and criterion (vi) as symbolic value of peace may be possible.