• Title/Summary/Keyword: appearance-relative behaviors

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Female Adolescents' Awareness of Health Harmfulness and Skinny Jeans Purchasing Behavior: Focus on the Effect of Appearance-Relative Behavior (여자 청소년들의 건강유해성 지각과 스키니 진 구매행동에 대한 연구 - 외모관련행동의 영향력을 중심으로 -)

  • Ham, Seon-Ja;Jung, Hye-Jung;Oh, Kyung-Wha
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.438-447
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    • 2012
  • This study investigates the effects of appearance-relative behaviors of adolescent female consumers on their awareness of heath harmfulness and skinny jeans purchasing behaviors and identifies the influential variables on the wearing satisfaction of skinny jeans. A survey was carried out with middle and high school female students and 386 responses were analyzed using descriptive analysis, factor analysis, a reliability test, and regression analysis. The results of this study were as follows, 1) From the results of the factor analysis on appearance-related behaviors and clothing benefits of skinny jeans for female adolescents, each of the variance assessments clearly showed factorial structures. 2) As a result of looking at the influences of appearance-relative behaviors on the clothing benefits of skinny jeans, respondents who paid more attention to their appearance tended to consider hygiene and activity comfort less important. In addition, respondents who had higher fashion concerns tended to consider aesthetic, practicability, desired trend, and activity comfort more important. 3) Respondents who had higher fashion concerns and considered activity comfort more important among skinny jeans benefits showed a higher level of satisfaction when wearing skinny jeans. However, respondents who thought aesthetic and health hygiene more important when buying skinny jeans showed a lower level of satisfaction when wearing skinny jeans. Female adolescents showed less satisfaction when wearing skinny jeans, as they perceived harmfulness about skinny jeans more.

User-oriented Paper Search System by Relative Network (상대네트워크 구축에 의한 맞춤형 논문검색 시스템 모델링)

  • Cho Young-Im;Kang Sang-Gil
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.3
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    • pp.285-290
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    • 2006
  • In this paper we propose a novel personalized paper search system using the relevance among user's queried keywords and user's behaviors on a searched paper list. The proposed system builds user's individual relevance network from analyzing the appearance frequencies of keywords in the searched papers. The relevance network is personalized by providing weights to the appearance frequencies of keywords according to users' behaviors on the searched list, such as 'downloading,' 'opening,' and 'no-action.' In the experimental section, we demonstrate our method using 100 users' search information in the University of Suwon.

A Study on UV Protective Clothing - An Emphasis on Outdoor Sports Consumers - (자외선 차단 의복에 대한 소비자 조사 -아웃도어 스포츠웨어를 중심으로-)

  • Sung, Hee-Won;Jeon, Yang-Jin;Park, Hye-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.8 s.145
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    • pp.1136-1145
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    • 2005
  • The objective of this study was to determine factors affecting sun protective behavior and intention to buy UV protective clothing among outdoor sport persons in Korea. A self-administered questionnaire was distributed to mountain climbers, bikers and in-line skaters with a convenience sampling method. Two theoretical frameworks, health belief(HB) model and diffusion theory(DT) were used for the study. Based on HB model, sun protection behaviors(SPBs) were associated with cancer perception, perceived benefits, behavioral barriers and cues to actions based on the HB model. Based on DT model, intention to buy (ITB) was determined by an individual's perceived attributes of UV protective shirt. Appearance concern variables were added to the extended HB model. The extended DT model was proposed by adding the variables in the HB model and variables of appearance concern. Multiple regression analysis was applied. Results were as follows. First, perceived benefits, behavioral barriers, cues to action, and all three appearance concern variables as well as gender and age were significant determinants of SPB for Korean outdoor consumers. Second, relative advantage, compatibility, friability, behavioral barriers and cues to action with some appearance concern variables were significant in affecting intention to buy UV protective clothes. Extended HB model and extended DT model were useful to understand SPBs of Korean outdoor consumers.

Influence of Wax Molecular Weights on Wax Migration and Evaporation of Rubber Vulcanizates at Room Temperature (상온 노화 후 고무가황물에서 왁스의 이동과 증발에 미치는 왁스의 분자량 분포)

  • Im, Song-Hee;Choi, Sung-Seen
    • Elastomers and Composites
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    • v.44 no.4
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    • pp.397-400
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    • 2009
  • Ozone caused the crack on the surface of a rubber article by oxidation of double bond at room temperature. Wax migrates to the surface of a rubber article and makes a physical barrier to prevent process of ozonation. We investigated change of molecular weight distribution of waxes in unfilled NR, SBR, and BR vulcanizates before and after aging at room temperature for 6 months. Migration and evaporation behaviors of wax in a rubber article at ambient conditions help understand a role of wax as an antidegradant and appearance contamination of a rubber article. The relative intensity distribution of n-alkanes of the NR specimen after the aging was shifted to higher molecular weight compared with the relative intensity distribution before the aging, while those of the SBR specimen before and after the aging did not show a big difference.