• 한국의상디자인학회지
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• 제25권1호
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• pp.1-13
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• 2023

This study examines the effects of Chinese consumers' lifestyles on pursuing the benefits and purchase intentions for athleisure wear. Chinese female consumers aged 20 to 40 in Shanghai and Chengdu, who have purchased athleisure wear were selected for a survey, and 510 questionnaires were collected. Data was analyzed using SPSS 26.0 software. Factor analysis, reliability verification, regression analysis, and discrete analysis were performed. As a result, Chinese consumers' lifestyles were classified into three categories: 'personality orientation', 'show-off orientation', and 'health orientation'. There were four benefits: 'situation pursuit', 'practicality pursuit', 'fashion style pursuit', and 'appearance pursuit' for athleisure wear. Among the lifestyle types of Chinese consumers, "individuality-oriented" showed a positive effect on "pursuit of practicality", "pursuit of situation", "pursuit of fashion style", and "pursuit of appearance" among the benefits of pursuing athleisure wear. Next, among lifestyle types, 'show-off orientation' showed a positive effect on 'individuality' and 'appearance pursuit'. Finally, among lifestyle types, 'health-oriented' showed a positive effect on 'pursuit of practicality' and 'pursuit of appearance'. On the other hand, Chinese consumers' lifestyle types of "show-off," "health-oriented," and "individuality-oriented" all exhibited a significant impact on their purchase intention for athleisure wear. According to age groups and location, there is no significant difference in terms of 'lifestyle', 'athleisure wear pursuit benefits' and 'purchase intention'. Compared married women and unmarried women, it was found that unmarried women value their health and leisure, while those with a lower their educational background, considered the lifestyle of "individuality-oriented" and "show-off-oriented", as well as "situation-pursuit", "practicality", and "fashion style pursuit".

• 한국의류학회지
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• 제35권6호
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• pp.678-686
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• 2011

Older people have increased interest and involvement in controlling their aging body through physical exercise and dieting. This study examined the relationship between body image and the participation of older people in exercise and dieting. Two measures of body image (appearance attitude and appearance orientation) were used to study their relationships to participation in exercise and dieting among older people. Data were collected via a mail survey of older married couples residing in three U.S. metropolitan areas of Florida. A total of 94 couples who were 60 years older participated in this study. Multiple regression was run separately for men and women. The results indicated that for both men and women, appearance attitude was inversely related to dieting and positively related with exercise (even though the relationship with exercise was weak for men). Appearance orientation was not significantly related to exercise or dieting for both men and women. A new scale development on body image for an aging population was suggested. Various activities performed by aging people to manage their aging body and appearance need to be studied as related to physical and psychological well-being that includes body image.

• 한국표면공학회지
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• 제37권1호
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• pp.28-39
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• 2004

The effect of trace metallic additives on microstructure, surface appearance and hardness of zinc electrodeposits was investigated by using sulfate bath and flow cell system. The preferred orientation of Zn deposit with Fe additive was (103)(104)+(002) mixed texture and that of Zn deposits with both Fe-Ni and Fe-Co additives was (10 1), while Zn deposits with Fe-Cr additives had (002) preferred orientation. The surface morphology of the zinc deposits was closely related to the preferred orientation of the deposits. The glossiness of Zn deposit with Fe-Ni additives was higher than that of pure Zn deposit, while the glossiness of Zn deposits with both Fe-Co and Fe-Cr additives was lower than that of pure Zn deposit. The hardness of Zn deposits with both Fe-Ni and Fe-Co additives was noticeably higher than that of Zn-Fe deposit, while that of Zn deposit with Fe-Cr additives was similar to that of Zn-Fe deposit.

• 기본간호학회지
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• 제18권4호
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• pp.452-462
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• 2011

Purpose: The purpose of this study was to examine the factors affecting body image among undergraduate students. Method: The research design for this study was a descriptive survey design using a convenience sampling. Data collection was done using self-report questionnaires with 319 undergraduate students located in 3 cities, Seoul, Gangneung and Seosan. Pearson correlation coefficients and hierarchical multiple regression with the SPSS Win 12.0 Program were used to analyze the data. Results: In the hierarchical multiple regression analysis, gender, height, weight and college major were controlled. Body surveillance and body shame significantly predicted 72.3% of appearance orientation. Sociocultural attitudes toward appearance and self-esteem significantly predicted 33.5% of appearance evaluation. Self-esteem and body surveillance significantly predicted 15.9% of health orientation. Self-esteem significantly predicted 23.3% of health evaluation. Conclusion: Findings from this study provide a comprehensive understanding of body image and related factors in undergraduate students in Korea. However, further study with a larger random sample and more a detailed research design is necessary.

• 한국의류학회지
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• 제35권1호
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• 한국의류학회지
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• 제40권4호
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• 복식
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• 제60권6호
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• pp.74-88
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• 2010

This study investigates the relevance between the subjective age and clothing shopping orientation by adults women located in the cities of Seoul and Gyeonggi. The results are following. First, subjective age was identified with interest age, look age, and physical age. Customers were segmented into following five subdivisions: young activity group, actual age group, young appearance group, physical aging group and youth-oriented group. When the study examined differences between real age and subjective age, the study could see that they perceived themselves younger four years than real age- 50s: 7 years, 40s: 5 years, the latter half of 30s: 2.7 years and the former half of 30s: 1.7 years. Second, clothing shopping orientation was identified with planned shopping orientation, leisure shopping orientation, loyal shopping orientation, economic shopping orientation and convenient shopping orientation. Customers were segmented into following three subdivisions: shopping low-involved group, loyal leisure group and planned leisure oriented group. Third, interest age was of no relevance to clothing shopping orientation. On the other hand, look age had negative correlation with leisure shopping orientation and convenient shopping orientation and physical age had a negative relationship with leisure shopping orientation and loyal shopping orientation but had positive correlation with economic shopping orientation. Fourth, in clothing purchase, clothing purchase answerers who were younger five years than actual age had the highest frequency. It means that they purchase clothing according to subjective age perceived younger four years on average.

• 복식문화연구
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• 제9권4호
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• 가정과삶의질연구
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• 제14권3호
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• pp.211-222
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• 1996

The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study it is assumed that the expenditure behaviors are classified by there factors-(1)the orientation of money saving (2)the orientation of time saving and (3)the orientation of others. The present study suggests following three questions. (1). Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving the orientation of others? (2) What distictions exist among the types? (3) Which variables are useful in classifying the expenditure behaviors? For empirical analysis the data of the study was collected from 650 housewives living in Seoul. The statistical methods adopted for data analysis are frequency percentage mean Pearson's correlation coefficient factor analysis cluster analysis one way ANOVA Duncun's multiple ran e test and discriminant analysis. As the major findings 4 types were extracted, According to the level of each dimensions the names for the each type were given as "the type of attaching importance to money saving" "the type of attaching importance to time and appearance" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and appearance" In "the type of attaching importance to money saving" the significant portion of housewives have high school degrees and compared with other types this type includes more husbands having sales and service job 55% of housewives of "The type of attaching importance to time and appearance" have graduate or higher degrees. The significant part of earned incomes range from 3 million won to 5 million won. The rate of housewives employed in the professional job is higher than other types. In "The type of attaching importance to money saving and time" the rate of the employment of housewives in this type is the highest among the types. In "The type of attaching importance to money saving and appearance" the significant portion of housewives have graduate degrees. In the jobs of he spouses the management job is major. The consciousness of belonging to the middle class is higher than other types. In this type the level of education is high but that of income is not. The result of the discriminant analysis says that the earned income and the consciousness of belonging to a calss are the most critical variables to classify the expenditure behaviors into 4 type The accuray of the classification of the discrimination equation composed of these variables is 47,5% The accuracy is improved by 10%.

• 복식
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• 제51권2호
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• pp.121-133
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• 2001

The study is designed to classify consumer groups based on their clothing shopping orientation and to examine the relationship among clothing shopping orientation, satisfaction to the shop-master, and factors of the shop-master's nature to understand clothing shopping orientation of women from 18 to 35. The final analysis was performed with 447 (consumers) ailed 336 (shop-masters) pieces of questionnaire. The data was analysed with SAS statistics package. The results of this study are as follows : 1. Clothing shopping orientation were composed of four dimensions : recreational shopping orientation, convenience/economic shopping orientation, store/brand loyalty shopping orientation, and shopping confidence. 2. In the satisfaction to the shop-master, the consumer was not satisfied by the appearance, product-presentation, and consumer-management of the shop-master but kindness, trust, and product-explanation by the shop-master. The shop-master guessed that consumers were completely satisfied. 3. The consumer had an influence on product-understanding, response, and consumer-understanding of the shop-master, and the shop-master guessed that consumers had an influence on every thing of shop-master. 4. The more consumers were store/brand loyal, the more they were satisfied with tole shop-master, and had an influence on the factors of the shop-master's nature. But consumers were confident on the shopping, were not shown to be significantly different in the satisfaction of the shop-master and the factors of the shop-master's nature.