• Journal of Fashion Business
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• v.15 no.5
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• pp.115-128
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• 2011

Textile fabrication based on traditional culture has grown very attentive as fashion icons in recent so that designers, especially, who want to be the center of attention, may be a public interest and introduce their own culture to the world. In the 21st century by more focusing of our culture, Korean textile designs that is applicable our traditional motifs are required to develop and also its motifs could be comprehensibly got the spirit and the inherent meaning, and should be fuse with modern touch and developed practical design in daily life. Of all many different patterns, this paper placed an emphasis on three of main traditional motifs as a floral arabesque pattern, ivy pattern and butterfly pattern. The traditional motifs were applied through a hand-made technology and the professional design program of TexPro, and then the textile design was simulated by Photoshop to approaching the apparel design. Through these produced artworks, we have conscious that the oriental images have associate traditional meaning and the traditional design tried to express co-existence past and present. Moreover, we believe that the surface pattern design of textile for printing was good chance to relive the traditional meaning, and the tradition is recognized not mere old and expects more advance with applications.

• International Journal of Human Ecology
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• v.9 no.2
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• pp.55-65
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• 2008

This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel￡lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.43-53
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• 1999

The research analyzs characteristics of body types for the Chineses women based on the different life style and to compare the differences of body type with Korean women. The measurement had took in Beijing and Seoul in 1999. As a result of comparing Chinese and Korean women'body measurements, it was found that Chinese women are shorter and obser than Korean women. Besides, chinese arms and upper body are shorter, and their body is thicker compared with their relatively flat chest. After all, Cheinese women'chests are more voluminous, while their shoulders are drooped more, although their shoulder size is almost as same as Korean women'. By used factor analysis, 8 factors were extracted from body measurements : body obesity, vertical body size, ankle and knee sizes, head size, front upper body length, shoulder size, form and size of neck and upper chest, drooping of shoulders, and size of hip. It was found that Chinese college women are obser with larger vertical body length and front upper body length. And their shoulders are more drooped with larger hip. But two nations'female students did not show any differences in the sizes of ankles, knees, head and shoulders.

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.10
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• pp.1809-1820
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• 2001

본 연구에서는 모 직물의 접착심과의 접착 후, 프레싱 처리 후, 드라이클리닝 처리 후 프레스로 처리한 실제의 의복의 관리와 생산 면에서 접할 수 있는 직물 변화에 대하여 물성 변화를 살펴보았다. 겉감으로는 신사복 춘하용 모 100% 또는 모혼방 직물 15종류를 사용하였으며 심지로는 신사복에 많이 쓰이는 3종류 심지를 사용하였다. KES시스템을 이용하여 직물의 접착후, 프레싱 처리 후, 드라이크리닝과 프레싱 처리 후의 물성 변화를 시험하였으며 다음과 같은 결과를 얻었다. 1) 접착 후 EM은 대체로 감소하지만 강성과 이력 현상은 증가하는 것으로 나타났다. 결과로 KOSHI, SHARI, HARI는 증가하고 THV는 감소하여 태는 접착으로 저하되었다. 2) 프레싱 처리 후는 접착 후와 큰 차이를 보이지 않는다. 마찰특성에서 좀더 매끄러워지고 마찰 계수는 증가하는 것으로 나타났다. 3) 드라이크리닝과 프레싱 처리 후의 물성의 변화에서는 위사 방향의 큰 값을 갖는 경우에 감소하는 것으로 나타났다. 굽힘 강성과 전단강성은 감소하였지만 이력은 증가하는 흥미로운 결과를 보인다. 드라이클리닝 용제의 효과로 여겨진다. 무게는 증가하여 직물이 처리 후 수축한 것으로 나타났다. 프레싱 처리 후와 비교시 KOSHI, SHARI, HARI와 FURAMl는 감소하고 THV는 증가하여 태가 향상하였다.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.379-389
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• 2019

Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• The Research Journal of the Costume Culture
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• v.27 no.1
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• pp.72-80
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• 2019

A teaching manual was developed to incorporate the creative problem solving process into a fashion marking course. Students' creativity, problem solving, critical thinking, and analytical thinking are promoted by applying the creative problem solving process systematically to solve authentic business problems experienced by local apparel business owners. This teaching manual is based on the FourSight Model that consists of Clarify, Ideate, Develop, and Implement. Various tools promoting divergent thinking are also utilized in the process. A local fashion business is invited as a problem owner and four resource groups are formed with students based on the results of the Kirton Adaption Innovation Inventory. Each resource group consists of 6-8 students. The creative problem solving process is implemented into a classroom setting as four 75-minutes sessions that are held twice a week for two consecutive weeks. The local fashion business owner will be in presence during the first (Clarify) and last (Implement) sessions. The instructor facilitator meets with the problem owner outside the classroom three times including pre-session client interview, after the second (Ideate) session, and before the third (Develop) session. This modified CPS manual for fashion marketing and merchandising courses provides practical guidelines to work with local fashion businesses while providing students with learning opportunities of the creative problem solving process.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.241-248
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• 2022

This study aims to provide basic data to suggest guidelines for re-education and work improvement of modelists based on the analysis of the current status of modelist work and education. A survey was conducted from January 4 to May 15, 2020, targeting 44 people working in pattern, pattern CAD, and grading in domestic apparel companies. Descriptive statistical analysis and frequency analysis using SPSS 25 were employed to analyze the status of work type, work difficulties, and re-education. For pattern production, the rate of using pattern CAD for business was high. It was found that companies mainly use YUKA CAD (63.8%), and branded companies use pattern CAD (100%). It was found that 3D CAD is mostly employed by vendors (88.9%), and CLO (90%) is mainly used. Regarding difficulties in pattern making, it was found that they experienced difficulties with stretchable materials owing to the amount of shrinkage and sagging of the fabric. The work problem was the lack of requisite working hours owing to the volume of work. Regarding future re-education, 63.6% of the total respondents indicated that they required a course related to pattern correction and material. Moreover, it was found that re-education was necessary to upgrade technology and acquire new knowledge, however, information on re-education was insufficient.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.282-299
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• 2024

This study aimed to examine the impact of virtual influencers' characteristics on purchase intentions through attitudes toward the influencer and the brand, and to identify which factors are important depending on involvement. We used a scenario-based online survey of 320 female consumers in their twenties and thirties, and analyzed their responses through structural equation modeling using AMOS 21.0. Virtual influencers' attractiveness, reliability, familiarity, and virtuality had significant effects on consumers' attitudes toward those influencers, while their attractiveness, familiarity, and virtuality had significant effects on consumers' brand attitudes. Notably, in contrast to the other variables, virtuality had a negative effect. In addition, consumers' attitudes toward the virtual influencer significantly affected their brand attitudes and purchase intentions. We also analyzed which characteristics had significant impacts on high- and low-involvement groups. We found that reliability had the greatest influence on purchase intentions in the high-involvement group and that familiarity had the greatest influence on purchase intentions in the low-involvement group, which confirmed that the variables affecting purchase intentions differ depending on the level of involvement.