• Title/Summary/Keyword: apparel brand

Search Result 382, Processing Time 0.026 seconds

A Comparative Study on the Clothing Wearing Conditions and Fit for Middle-aged women in their 40s and 50s (40대와 50대 중년 여성의 의복 착용 실태 및 맞음새 비교 연구)

  • Nam, Young-Ran;Choi, Hei-Sun;Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.15 no.3
    • /
    • pp.137-156
    • /
    • 2013
  • The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

  • PDF

A Study on Satisfaction and Formative Appropriateness of Leisure Sports Jumpers For Elderly Women (노년 여성 레포츠 점퍼에 대한 만족도 및 형태적합성 연구)

  • Lee, Hyo-Jin;Kim, Jin
    • Korean Journal of Human Ecology
    • /
    • v.19 no.1
    • /
    • pp.119-126
    • /
    • 2010
  • We need to develop a target market for elderly women by increasing the ratio of functional apparel. The purpose of this study was to provide basic data for developing a Leisure Sports Jumper and improving the quality of life of clothing for female elderly consumers. This study reviewed the current situation on the production of the functional Leisure Sports Jumper for the elderly women in literature. For the experimental study, we selected Leisure Sports Jumpers from five apparel brands, and evaluated a sensory test on 20 subjects representing the average body shape of the elderly women aged from 65 to 75. After the first sensory test, we manipulated the patterns for samples of the Leisure Sports Jumper. In the second sensory test, visual and cognitive appropriateness of the Leisure sports jumpers were assessed by the elderly women. The results of the study were as follows: the Leisure Sports Jumper of brand 'C' showed the highest appropriateness in terms of neck, armholes, and sleeves among the 5 brands. The Leisure Sports Jumper of brands 'B' and 'D' showed the lowest appropriateness in the width of the armpits among the 5 brands. Except for the length of the Leisure Sports Jumper, the margin, location of the pocket, and armholes had the lowest score in the first test showing over 3.5 points.

The Effects of Situation Factors and Consumption Values on the Impulse Buying Behaviors in Apparel Store (의류점포내 상황요인과 제품의 소비가치가 충동구매행동에 미치는 영향)

  • 박은주;강은미
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.24 no.6
    • /
    • pp.873-883
    • /
    • 2000
  • The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

  • PDF

A Study on Sizes Specifications of Infants' Apparels (유아복(乳兒服)브랜드 치수규격(値數規格) 실태(實態) 조사(調査) 연구(硏究) II)

  • Kim, Jin;Sohn, Hee-Soon
    • Journal of Fashion Business
    • /
    • v.3 no.4
    • /
    • pp.31-39
    • /
    • 1999
  • The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.

  • PDF

Retail Sale Advertising: Effects of Reference Price, Price Rationale and Price-Quality Inference on Evaluation of Apparel Attributes (비교가격 광고의 준거가격과 소매점의 가격할인취지 및 소비자의 가격 -품질 연상 심리 수준이 의류제품 속성 평가에 미치는 영향-)

  • Hyun, Ji-Eun;Hong, Hee-Sook
    • Journal of Global Scholars of Marketing Science
    • /
    • v.9
    • /
    • pp.47-75
    • /
    • 2002
  • The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

  • PDF

The Effects of Perception of Appearance Importance on Sportswear Benefits Sought, Evaluative Criteria, and Image Preferences of Female Consumers (여성의 외모 중요도 지각이 스포츠웨어 추구혜택, 선택기준, 선호이미지에 미치는 영향)

  • Hwang, Jin-Soak
    • Journal of the Korean Home Economics Association
    • /
    • v.46 no.7
    • /
    • pp.59-69
    • /
    • 2008
  • The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

A study on the Image Perception of Golf Wear Brand - Focusing on the Daks and Superior Golf wear - (골프웨어브랜드의 이미지 지각 분석 - 닥스와 수페리어 골프웨어를 중심으로 -)

  • Koo, In-Sook
    • Journal of Fashion Business
    • /
    • v.13 no.1
    • /
    • pp.1-16
    • /
    • 2009
  • The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

The Effects of Fashion Innovativeness and National Identity on Korean Image Clothing Preferences (유행혁신성과 민족정체성에 따른 한국적 이미지의 의복 선호)

  • Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.12 no.3
    • /
    • pp.17-31
    • /
    • 2010
  • The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

  • PDF

A Study on Eco-friendly Tendency in Contemporary Fashion Brand (현대 패션 브랜드에 나타난 친환경 경향 연구)

  • Kim, Mi-Geum;Park, Hee-Jeong;Kan, Ho-Sup
    • Journal of Fashion Business
    • /
    • v.14 no.4
    • /
    • pp.185-199
    • /
    • 2010
  • Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

Effect of Store Personality and Service Quality on Department Store Revisiting Intention and Recommendation Intention (백화점의 점포 개성과 서비스 품질이 재방문의도와 추천의도에 미치는 영향)

  • Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.14 no.4
    • /
    • pp.43-61
    • /
    • 2012
  • This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

  • PDF