• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1733-1741
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• 2007

Consumers nowadays spend more time using computers and are getting used to buying products through the Internet(Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The purpose of this study was to examine the relationship between online apparel impulse buying behavior and the two risk dimensions of apparel involvement(i.e., risk importance, risk probability). The data were collected using an online survey with a structured questionnaire. A total of 339 college students were used in the study. The results of MANOVA showed that the impulse buyer group perceived the risk importance and risk probability of apparel involvement significantly lower. Based on the results, the two hypotheses were supported. From the results of the present study, it is concluded that the two risk dimensions of apparel involvement are negatively related to online impulse buying behavior of apparel products. From the results of the present study, it is concluded that the risk dimensions of apparel involvement are closely related to the online apparel impulse buying behavior.

• Journal of the Korean Society of Costume
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• v.26
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• pp.145-162
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• 1995

The purpose of this study were to investigate the conceptual framework of situational vari-ables, and to find out the causal relationships of apparel buying behavior on usage situations and consumer characteristics. Data were collected viaa questionnaire developed on the previous studies from 386 housewives living at Seoul and Pusan, and analyzed by T-test, Factor analysis, and Path analysis. Results indicated that there were significant differences of apparel buying intention on the types of apparel usage situations. The communi-cation situation was found to be composed of Printed Information and Interpersonal Infor-mation, and the buying situation to be composed of Consumer Conditions, such as weather or mood, Shopping Company, Store Atomosphere, Display, and Store Service. The product char-acteristics considered by consumers in apparel buying process were composed of Practically, Fashionability, Brand, and Approval of others. The causal relationships of apparel buying behavior were significantly different on the types of usage situations and the degree of clothing in-volvement.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.125-143
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• 1996

The purposes of the study were (1) to segment the female college apparel market based on clothing shopping orientation and (2) to develop a profile of each segment regard to fashion life style, information sources, clothing selection criteria, the importance of store attributes and patronage behavior. The data were collected through questionaire by random sample of 526 female college students. By cluster analysis of shopping orientation factors, four groups were identified(apathetic apparel shopper, highly involved apparel shopper, economic apparel shopper, psycho-socializing apparel shopper). Four groups were then compared through multivariate analysis of variance and chi-square statistics on 3 fashion life style factors, 11 information sources, 10 clothing selection criterias, 9 store attributes and 1 patronage behavior variable. Significant difference were found among the four groups on all these variables which indicate that clothing shopping orientation can be a useful base for segmenting female apparel market and these groups are unique in terms of the above 5 variables.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.63-75
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• 2011

The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.352-366
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• 2003

The purposes of this study were 1) to examine the conceptual structure information sources, antecedent states, and purchasing situation related to the apparel buying behavior, 2) to compare the differences between high addictive buying consumers and low addictive buying consumers in related variables, and 3) to find out the discriminating variable of apparel buying behaviors on the degree of addictive buying tendencies of apparel in department store. The questionnaire was developed based on the results of pretest and previous studies, and completed by 726 fcmale consumers living in Busan, Korea. 1) Factor analysis showed that information sources related to apparel buying behaviors consisted of the information of store and observation, and antecedent states did consumer's mood and availability of cash/cards. Also, purchasing situation in apparel store composed of four factors, such as Atmosphere, Price/quality, Store policy/salesperson, and Influence of others. 2) By t-test, there were significant differences between high addictive buying consumers and low addictive buying consumers in information sources, antecedent states, and purchasing situations. 3) The apparel buying behavior of high addictive buying consumers were influenced by the information of observation, and that of low addictive buying consumers were did by the atmosphere of apparel store.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.591-605
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• 2003

The purpose of this study was to examine the comprehensive relationships among personal characteristics, shopping orientations, and attitude which impact department store patronage behavior of apparel shopping. The data were collected via questionnaires from convenient samples of 290 female college students. Statistical analysis of factor analysis and multiple regression analysis were performed in analysing the data. The shopping orientations seemed to be the most important variable in predicting both attitude toward and patronage behavior of department store for apparel shopping. In predicting shopping orientations, material value and income found to be the important variables.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.1-14
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• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.280-290
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• 2010

This study identifies the antecedents of trust in the examination of the effects of the antecedents of trust on trust in apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in this study. A factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Five antecedents of trust were classified: flexibility, opportunistic behavior, communication, specific investment, reputation. Two factors of trust were identified: credibility and benevolence. Flexibility, communication, and reputation of a contractor positively influenced the credibility of an apparel manufacture in a contractor. Flexibility, communication, and specific investment of a contractor positively relate to the benevolence of an apparel manufacture in a contractor. However, the opportunistic behavior of a contractor did not relate to either the credibility of an apparel manufacture or the benevolence in a contractor. The results of this study provide empirical evidence of the impact of flexibility, communication, specific investment, reputation on trust in apparel manufacturer-contractor relationships, and additional insight for selecting contractors that seek to improve trust in apparel manufacturer-contractor relationships.