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http://dx.doi.org/10.5850/JKSCT.2010.34.2.280

Examining the Antecedents of Trust in Apparel Manufacturer-Contractor Relationships  

Park, Na-Ri (Dept. of Clothing & Textiles, Hanyang University)
Park, Jae-Ok (Dept. of Clothing & Textiles, Hanyang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.34, no.2, 2010 , pp. 280-290 More about this Journal
Abstract
This study identifies the antecedents of trust in the examination of the effects of the antecedents of trust on trust in apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in this study. A factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Five antecedents of trust were classified: flexibility, opportunistic behavior, communication, specific investment, reputation. Two factors of trust were identified: credibility and benevolence. Flexibility, communication, and reputation of a contractor positively influenced the credibility of an apparel manufacture in a contractor. Flexibility, communication, and specific investment of a contractor positively relate to the benevolence of an apparel manufacture in a contractor. However, the opportunistic behavior of a contractor did not relate to either the credibility of an apparel manufacture or the benevolence in a contractor. The results of this study provide empirical evidence of the impact of flexibility, communication, specific investment, reputation on trust in apparel manufacturer-contractor relationships, and additional insight for selecting contractors that seek to improve trust in apparel manufacturer-contractor relationships.
Keywords
Antecedents of trust; Trust; Apparel manufacturer; Contractor;
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Times Cited By KSCI : 3  (Citation Analysis)
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