• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1182-1193
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• 1999

The purpose of this study is to examine consumers environmental concern environmentally responsible behavior relationship between environmental apparel product knowledge and environmentally responsible apparel purchasing behavior and demographical features which have an influence on those above NEP scale was used to measure environmental concern GERB scale to measure environmentally responsible behavior ERAB scale to measure environmentally responsible apparel purchasing behavior and EAPK scale to measure environmentally reponsible knowldge. 1. Enviromentally reponsible apparel purchasing behavior is done more by thirties of over forties than by twenties. 2. Single women are more interested in environmental concern than married women are while environmentally responsible behavior and environmentally responsible apparel purchasing behavior are practiced more by married women than by single women. 3. As well-educated people have more knowledge about environmental concern. On the contrary as poorly-educated people preactive more knowledge about environmental responsible apparel purchasing behavior. 4. The group higher interest in environmentally have more environmentally responsible knowledge than those having lower interest. 5. There is no significant difference in environmentally responsible apparel purchasing behavior according to environmental apparel product knowledge. 6. The group having higher interest in environmentally responsible behavior practice more environmentally responsible apparel purchasing behavior than those having lower interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.982-992
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• 2002

The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.

• The Research Journal of the Costume Culture
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• v.8 no.3
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• pp.349-359
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• 2000

The purposes of the study were to investigate the causal relationships between shopping motivation, purchasing situation in store, experienced affection, and purchasing behavior. We collected data from 430 consumers shopping in the apparel store of two department in Busan, and analyzed by factor analysis and regression analysis. The result of this study were as follows ; 1. Purchasing situations which influenced consumers'apparel purchasing behaviors in apparel store were consisted of four factors such as Physical factor, Product factor, Inter-personal Factor and Salesmen factor. 2. Experienced affections in apparel store were consisted of four factors such as Pleasure, Ignorance, Superiority and Insecurity. 3. The main causal course of the apparel purchasing behavior was the shopping motivation → the purchasing situation in store (→the experienced affection in store) → the apparel purchasing behavior. 4. Shopping motivation appeared to be the most important variable determining purchasing behavior in apparel store. Especially, the superiority experienced in store appeared to be positive effects. 5. The causal relationships of purchasing behavior in apparel store were significant differences between two relationships by shopping motivations. In conclusion, this study showed that purchasing situation in apparel store effected on purchasing behavior with the different causal relationships by shopping motivations.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1293-1302
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• 2001

The purpose of this study was to investigate the characteristics of apparel purchase motivation in the sense of tonic activation. 746 female apparel consumers answered the questions about the apparel purchase motivation, apparel purchase behavior; frequency of apparel purchase and monthly clothing budget, and demographic variables. There were three factors in the apparel purchase motivation; preference of apparel shopping, priority of apparel purchase to other purchase to other products, interest in clothing. Apparel purchase motivation affected apparel purchase behavior especially in thee monthly clothing budget. Demographic variables such as age, income, education level, job status, and marital status affected apparel purchase motivation.

• Journal of the Korean Home Economics Association
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• v.32 no.4
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• pp.217-231
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• 1994

The purpose of the study were to examine the causal relationships of apparel store patronage behavior on types of stores and information sources and to investigate which variables significantly apparel store patronage behavior. Data were randomly obtained from 433 housewives living in Pusan. A self-administered limiting apparel usage situations to the couples party was developed based on previous researches. They were analyzed by Fator analysis and Path analysis. The results of this study were as follows: 1. The apparel store patronage behavior of housewives was followed the process of life styleslongrightarrowinformation sourceslongrightarrowshopping orientationslongrightarrowstore imageslongrightarrowpatronage behavior, and in apparel store patronage behavior according to the types of information sources mass media information, interpersonal information, and store information. 3. There were differences in causal relationships of patronage behavior on apparel store types.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.145-155
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• 1996

The purpose of this study was to investigate the casual relationships of situational variables and consumer characteristics on apparel buying behavior. data were collected via a questionnaire developed on the previous studies from 534 housewives living at Seoul and Pusan, and analyzed by Path analysis. Results indicated that consumers were affected directly by the buying situation and the usage situation, and indirectly by the communication situation and the consumer characteristics on apparel buying behavior. The buying situation was a variable that most affected consumers'apparel buying behavior. Apparel consumers showed the common situational effects on apparel buying behavior as did on consumer behavior of the other consumer goods. The casual relationships of apparel buying behavior were significantly different on the types of usage situations.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.155-165
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• 2005

The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.565-573
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• 2013

This study focused on the cultural differences between South Korea and the U.S. in terms of male consumers' sex role attitude and its influence on grooming and apparel shopping behavior. Purposive samples of American and South Korean males aged between 20 and 40 years were surveyed. The sample sizes were 219 and 233 for American and South Korean consumers, respectively. The data were analyzed by structural equation modeling and ANOVA using SPSS 12.0 and AMOS 14.0. The results indicated that only grooming was influenced by the perceived femininity in the case of South Korean men; however, the model for American men indicated a significant positive influence of femininity on grooming and recreational apparel shopping behavior. In other words, American male consumers who perceive themselves feminine were more likely to be engaged in grooming and recreational apparel shopping behavior. On the other hand, for South Korean men, recreational apparel shopping behavior was not influenced by their sex role attitude, or whether they considered themselves feminine or masculine. This means that recreational apparel shopping behavior is a gender-specific behavior in the U.S., but not in South Korea. The findings of this study indicated that culture has influence on consumers' approach to shopping and appearance. South Korean male consumers were more likely to acknowledge themselves as being feminine, enjoy apparel shopping and grooming compared to American male consumers.

• Journal of Fashion Business
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• v.13 no.3
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• pp.62-76
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• 2009

The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.

• Journal of Fashion Business
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• v.16 no.4
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• pp.123-136
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• 2012

The purpose of this study was to analyze body image of women and investigate the relationships of apparel management behavior and weight(figure) control behavior. To achieve the purposes, a questionnaire was conducted to 329 females from October 5 to October 25, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that body image were classified 4 factors of care for appearance, concern about weight, effort of appearance improvement. and appearance attractiveness. Second, there were significant differences of body image by demographic characteristics. Third, there were significant differences of BMI, apparel management behavior and weight(figure) control behavior by demographic characteristics. Forth, there were significant differences of body image, apparel management behavior and weight(figure) control behavior by BMI. Fifth, there were partial significant relations of body image, BMI, appearance management behavior and weight(figure) control behavior. Thus, it was found that body image is related to appearance management behavior and weight(figure) control behavior.