• Journal of the Korean Society of Costume
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• v.34
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• pp.37-56
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• 1997

The Korean Apparel industry has played an significant role for the econom-ic development in Korea which is mainaly due to the apparel exports to the world market. However the Koran apparel industry has confronted drastic changes in domestic and also in international market for the last several years. Korean apparel products have lost price competitiveness in international market because domestic labor costs have increased so fast and al-so newcomers such as China or other Asian countries have emerged as compet-itive producers. Furthermore domestic market has been saturated with the Korean apparel manufacturers and also with the foreign retailers. Therefore the Korean apparel industry should establish market-ing strategies in order to regain competitiveness. This study aims to analyze the factors for non-price competitiveness of Korean apparel industry and propose the way to regain competitiveness form the buyers' point of view. The present study utilize the survey data for the internet database which is established by the Cotton Incorporated. The results show that the Korean apparel industry is not competitive in terms of non-price factors such as minimum orders terms of payment preproduction stage use of new technolo-gy and lead times. These factors are not directly related to the price of product which is suggested to the buyers. However these are flexibility factors which play important roles in decision making process of buyers because they can reduce risks in uncertain business environment. Therefore the Korean apparel industry should establish global marketing strate-gies which can enhance non-price competitiveness as well as price competitiveness.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.219-230
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• 2003

The purpose of this study was to analyze the structure of consumption emotions that consumers experienced in the process of consuming apparel products. Data was collected from 144 female college students living in Busan, and analyzed by salience, diversity, H-index, Clamor's V, and multi-dimensional scaling. The results showed as following; 1. The consumption emotions related to apparel products appeared three dimensions; ‘Relaxed-tense’ dimension, ‘Pleasant-unpleasant’ dimension, and ‘Outward-inward’ dimension. Considering elements of consumption system, the dimensions of consumption emotions in relation to apparel performances were 'Pleasant-unpleasant' and ‘Outward-inward’. The dimensions of consumption emotions experienced in usage situations were ‘Relaxed-tense’ and ‘pleasant-unpleasant’. The consumption emotions related to specific products were composed of ‘Pleasant-unpleasant’ dimension and ‘Outward-inward’ dimension. 2. As the multi-dimension map of this study has much space, it suggested that the scope of consumption emotions related to apparel products was more limited than those related to general situations and products. 3. The structure of consumption emotions in relation to apparel performances appeared to be bisected, while those related to usage situations showed relatively to be dispersed. 4. Although Pleasant-unpleasant dimension was consistent with results of prestudies, the dimensions of ‘Relaxed-tense’ and ‘Outward-inward’ were newly confirmed as the dimensions of consumption emotions related to apparel products. Therefore, consumer's consumption emotions of apparel products were composed of three dimensions, tended to be more limited than those of general consumption situations and products, and differentiated across apparel performances, usage situation, and specific products.

• Proceedings of the ESK Conference
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• 1993.10a
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• pp.165-188
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• 1993

The study was to find out the current situation of supply and demand of apparel CAD systems in Korea. Also it was hoped to gather any valuable information about the curent usage of appared CAD systems for the development of the enhanced apparel CAD system. Three interviews were carried out for the study. The first interview with the importing agents was to find out the apparel CAD system's supplying situation. The second interview with the users of apparel CAD system was about the usage of the systems and related informations. The last interview was about the pattern making facilities, which was pointed out by the users to be the most inconvenient prat of apparel CAD systems. The results of the survey were:- 1. The supplu and demand of apparel CAD systems is increasing. 2. The education, training, maintenance of the system should be improved by the supplier. 3. Apparel CAD systems are used for various production systems in the apparel industry. 4. 100% of the systems are utilized for pattern input and 89% of the systems are utilized for marker making. Only 15% of the systems are utilized in pattern making process, which 80% of the users realize to be computerized. 5. The most serious barrier to the better usage of the system is the communication with the system in foreign language. This barrier could be lifted when Korean apparel CAD system is developed.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.112-120
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• 2009

The purpose of this study is to develop Andongpo apparel pattern design connected with the Apparel CAD system. It includes pattern making, grading, marking program. In this study, it will be able to make apparel pattern quickly and accurately by using Apparel CAD system. The results were as following : Computerization of the pattern making process is expected to provide higher accuracy and efficiency in apparel pattern making for narrow and expensive Andongpo. ESMOD pattern making method was selected as basic pattern. Tailored jacket patterns were developed for Andongpo. Refer to and . The jacket patterns developed is automatically depicted by inputting consumer's body size. Tailored jacket patterns for Andongpo were marked by using marking program in Apparel CAD system. The efficiency of marking appeared of 70% or more in Andongpo jacket patterns. This results is showed it has an effect on narrow and expensive Andongpo. 3tailored jacket patterns will be able to make a simulation by 3D Apparel CAD system. The results of this study is expected to provide higher consumer's satisfaction and internet brand launching. In addition, encouraging majority of the young to participate in using CAD program for Andongpo is regarded as beneficial for the reinforcement of competitiveness of traditional clothing business.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.136-148
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• 1998

A apparel retail buyer played an important role in the market by providing apparel products for consumers and acting as an specialist who selected the vendor and decided the apparel product assortment. The purpose of this study was to investigate the relationships among the vendor selection criteria and information sources used by retailers and the satisfaction with store performance. A questionnaire was developed based on the previous studies and pretest. Data were collected from 237 retailers for women's apparel living in Pusan. Results indicated that they didn't significantly relate among the vendor selection criteria, information sources and the satisfaction with store performance except the harmony of buying products and existing products. Only the age and the buying experience showed significance in relation to demographics of apparel retailers among the vendor selection criteria, information sources and the satisfaction with store performance. The information source affected the vendor selection criteria was the street fashion, the apparel of entertainers, the other apparel buyer, and the owner of production. The findings had implications for retailers as well as for researchers.

• Journal of Fashion Business
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• v.14 no.3
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• pp.146-153
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• 2010

The purpose of this study was to examine understanding consumers' purchasing intention toward sustainable apparel regarding buying experience, majors, and age. A random sample of 172 undergraduate students completed a questionnaire that contained measures of demographic information, past sustainable buying experiences, and purchasing intentions toward sustainable apparel. Based on literature review, three research questions were proposed. For data analysis, descriptive statistics and t-test were used. Based on these results, this research provided acceptable information based upon the consumer's purchasing intentions toward sustainable apparel, after being placed into groups of buyers and non-buyers. Buyers had more willing to purchase sustainable apparel than non-buyers. Also the results revealed that fashion majors hold a higher level of significance than non-fashion majors and their intentions to purchase sustainable apparel. Finally, older students (over 21 years old) have more purchasing intentions toward sustainable apparel than younger students (under 21 years old). Based on these results, some implications for educators and marketers would be suggested.

• IE interfaces
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• v.20 no.3
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• pp.333-338
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• 2007

As the logistics management becomes more important with the enormous amount of competition at every level of apparel retailing, the Korean apparel companies are expanding logistics outsourcing for providing to consumers better service. This paper studied about apparel logistics service quality, focusing on the transport part. The results of this study showed that the apparel companies evaluated highly their logistics outsourcing service quality that provided from the logistics companies. The logistics companies were providing high quality logistics service to the apparel companies with relatively advanced service infrastructures such as transportation management system and logistics network, as well as improved service abilities such as exact transport and relationship management. Also, it was identified that the satisfaction with apparel transport service quality gave positive influence on recontract intention toward the logistics companies.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.500-512
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• 2003

This study was performed to help on the activation plan the purchase of apparel by shopping(catalog/TV/Internet) through investigating and analyzing elements related with apparel purchasing practice, purchasing satisfaction degree, and information demand. The subjects were 165 housewives residing in Cheongju who had bought apparel through home shopping more than once. The questionnaire survey was conducted from July to August, 2002. The results of this study were as follows: 1) Housewives had most a lot of occasions that purchased clothing through TV shopping among home shopping method. 2) Major clothing items that purchased through home shopping were underwear and casual wear. 3) Satisfaction for apparel product purchased via home shopping was difference partially item wise. 4) Respondents were satisfied with design, color, sewing state, but dissatisfied with size and materials. 5) When purchasing apparel through home shopping, respondents recognized the necessity of information on size, exchange/refund/returned policy, color, design, resolution of the product picture, care of instruction, texture and detail of apparel.

• Journal of Fashion Business
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• v.6 no.3
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• pp.69-83
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• 2002

The purpose of this study was to offer basic resource for effective advertising strategy of men's apparel by analysing the characteristics of the appeal types in the men's apparel ads. 272 photographs were collected the following magazines ; fashion magazine, men's magazine, luxury magazine, woman's general magazine, and fashion professional magazine. It was related to the men's apparel ads of magazines above from January to December of 2001. The results of this study was as follows; Appeal types of apparel advertising in men's apparel were divided into style appeal, informercial appeal, sexual appeal, lifestyle appeal, image appeal, and masculinity appeal and appeared other appeal types according to men's fashion style, brand types, and magazine types. It also was closely connected with the men's market positioning. Consequently, the study will be helpful to plan the effective and economic strategy of men's apparel ads.