• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.27-42
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• 2006

This study examined consumers' awareness of apartment brands and the purchase intention of apartments with brand names. This study compared apartment brand awareness with purchase intention in terms of consumers' socio-economic and housing characteristics. Also, it identified the factors that influence consumers' awareness and purchase intention of apartment brands. The data were obtained via a questionnaire completed by adults 20 years of age and olde. (N=383), and were analyzed by t-tests, ANOVA, chi-square tests, multiple regression, and logistic regression analyses. The findings of this study are as follows: First, both consumers' awareness and purchase intention of apartment brands were higher among married males in their 30s and 40s than among unmarried females in their 20s and 50s. For consumers who had graduated from graduate schools, both awareness and purchase intention of apartment brands were lower than other groups. Second, consumers dwelling in apartments or row houses showed higher awareness of apartment brands. And those who lived in row houses were more likely to consider purchasing apartments with brand names. Third, every factor of consumers' housing values was higher than the middle point of the scale. Especially, economic and social values of housing were important factors for both awareness and purchasing intention of apartment brands. Fourth, the apartment brand awareness had a positive effect on the purchase intention of the apartments with their own brands.

• Journal of the Korean housing association
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• v.12 no.2
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• pp.45-54
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• 2001

The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

• Korea Real Estate Review
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• v.27 no.3
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• pp.103-118
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• 2017

Under the ownership pre-sale system in the South Korean apartment market, developers can sell apartment ownerships as soon as they start to construct an apartment complex. In the South Korean apartment market, people call this kind of ownership "Bun-yang right." There is a time difference between ownership sale and apartment completion under the ownership pre-sale system. The pre-completion apartment ownerships can be resold to third parties until the apartment complexes are completed, which is called "Geon-mae" of the Bun-yang right. Using survival analysis, this research analyzed the elapsed time between ownership purchase and resale to a third party using 48,316 apartment units nationwide in the 192 complexes supplied from 2000 to 2016. Specifically, this study analyzed the influence of the real estate policy, contract term, location, apartment complex, and unit characteristics on the elapsed time between ownership purchase and resale to a third party. The empirical analysis revealed that the real estate policy and contract term characteristics have a significant effect on the elapsed time between ownership purchase and resale to a third party. Also, this study confirmed that the product characteristics, such as the location and apartment complex and unit characteristics, have an influence on the elapsed time between ownership purchase and resale to a third party.

• Journal of Families and Better Life
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• v.24 no.6 s.84
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• pp.33-45
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• 2006

The purpose of this study was to find the characteristics of the housing needs of apartment purchasers in derision-making steps. The survey was took place from June to July, 2003 in the Daegu area. The data were collected from 1,187 married women using questionnaires and reponses were analyzed by SPSS Window Program. The results were as follows : 1. In the phase when housing problems are recognized the motives for moving were related to the floor space of the housing unit and the residential environment. 2. In the phase of acquiring information on apartments, the basis of the informations was mostly collected through conversations at model houses, from relatives, experts and real estate agents. 3. In the phase of considering alternative plans for apartment purchases, the factors considered were convenient interior space composition and educational environment for children. 4. In the phase of apartment purchase, the important factors was input from relatives and experts. 5. In the phase of post-purchase evaluation most discontent was related to privacy issues, interior space composition, and educational environment for children.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.301-306
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• 2013

The Ratio of APT jeonse to purchase price was still rising. The interaction of APT Purchase and Jeonse price indices by region analysis in order to analyze this phenomenon, and results were summarized as follows. First, because the regional APT purchase and jeonse prices appears the rise and fall differently by region, regional polarization was deepening. Second, the recently real estate market was analyzed the province's booming real estate and the downturn of the metropolitan area. So, the ratio of APT jeonse to purchase price was continued to rise. Finally, the Ratio of APT jeonse to purchase price changing rate is (+) increased if the APT purchase price changing rate is larger then the APT purchase price changing rate and smaller then is (-) decreased.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4188-4196
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• 2010

The purpose of this study is to analyze the effect of perception factors on the brand apartment for customer satisfaction by classifying perception factors into environmental factor, interior factor, brand value factor, economic factor and social factor. Variables used in this study were compiled from the survey, which was done by the people living in Pusan from Aug. 17, 2009 to Aug. 31, 2009. In the results of this study, the perception that the brand apartment had better interior quality, brand value, saleability and possibility of price rising than the common one had effects on customer satisfaction. This study analyzed the effect of perception factors on the brand apartment for post-purchase satisfaction of customer. It is expected that the results of study would help construction companies establish marketing strategies to increase customer's interest and develop the brand apartment in consideration of perception factors with a high post-purchase satisfaction.

• Journal of the Korea Institute of Building Construction
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• v.22 no.1
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• pp.81-90
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• 2022

With apartment purchase prices rising, small and medium-sized cities have been highlighted as areas in which real estate speculation is overheated, and thus designated as target districts for adjustment. In addition, tax policy is constantly being adjusted in an attempt to stabilize real estate prices. The purpose of this study is to analyze the basic effect of tax policy on the purchase price of apartments in small and medium-sized cities. This study selected apartments in the Daejeon area that were constructed between 1990 and 2015. In addition, tax policy was divided into regulatory policy and easing policy based on tax increase and tax cut. This study analyzes the short-term difference of one year before and after the change in the purchase price of apartment houses. In addition, this study set the time when real estate policy was implemented and the actual transaction price of apartments in Daejeon as the analysis targets, and analyzed the correlation between tax policy and apartment sales prices through the NPV technique and T-test results. Through the study, it was found that most tax policies changed apartment purchase prices in the short term.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2018.05a
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• pp.163-164
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• 2018

Every construction company should consider the apartment price when building apartment houses because the sales price has a great impact on the rate of apartment sales. Here, the average apartment price and characteristics of an apartment complex are factors that determine the sales price. However, the existing apartment pricing method fails to properly reflect the weight of each factor. Therefore, the study investigates factors that impact the apartment price and importance of each factor. It examines the apartment pricing method taking into account of the weight.

• Land and Housing Review
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• v.4 no.3
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• pp.235-241
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• 2013

There have been a lot of previous studies that brand image has a positive impact on purchase as well as the value enhancement of the product with the spread of brand importance and the introduction of brand in the apartment. This study verified that brand image can be factorized and separated into two factors - basic characteristics and additional characteristics. The basic characteristics means essential parts that generally should be provided for housing and the additional characteristics are competitively developed concepts introduced by construction companies for sales promotion. The results of the empirical analysis that verified the effects of the two factors on purchase intention are as follows. The basic characteristics have the positive impact on purchase intention while the additional characteristics are otherwise. This result suggests that it is more important to be faithful to the basics than to be competitively differentiated by the additional characteristics in the apartment market.

• Journal of Families and Better Life
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• v.20 no.5
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• pp.27-35
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• 2002

The purpose of this study was to analyze consumer's opinion and preference trend for luxurious apartments. Data were collected from 167 consumers visiting luxurious apartment model houses from Jan. 2000 to Nov. 2000. The findings of this study are as follows. 1) It is revealed that consumers are positive for luxurious apartments because of luxurious interior facilities and finishing materials convenient storage space and closet. It is found that they are willing to purchase the luxurious apartment if affordable. 2) It is revealed that consumers are negative in using imported materials in general. However, consumers are positive in using imported materials for kitchen and bathroom utilities because of better design and function. Also it is found that consumers are willing to purchase domestic materials if price and quality are same as imported one. 3) It is revealed that consumers prefer to have most spacious living room and master bed room which are facing South. They prefer to have built-in furniture in multi-in purpose room, children's bedroom and entrance hall in priority order. It is revealed that consumer want to choose their favorable interior plan and finishing materials among several options recommended by constructor.