• 패션비즈니스
• /
• 제9권6호
• /
• pp.126-140
• /
• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• 복식문화연구
• /
• 제21권6호
• /
• pp.810-826
• /
• 2013

The purposes of this study were to analyze the effects of the experience realms (entertainment, educational, escapist, and esthetic) of augmented fashion reality applications on consumers' pleasure, satisfaction, intention of reuse, and purchase intention. This study is based on the survey subjecting those who have an iPhone. A total of 207 questionnaires were processed in analysis. Descriptive analysis, frequency analysis, reliability analysis and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, entertainment and esthetic experience positively influenced consumers' pleasure. Second, entertainment, educational and esthetic experience positively influenced satisfaction. Third, pleasure positively affected satisfaction. Forth, both pleasure and satisfaction positively influenced intention of reuse and purchase intention. Fifth, there were significant differences in the effects of the experience realms of augmented fashion reality applications on pleasure, satisfaction, intention of reuse, and purchase intention by gender. In conclusion, pleasure and satisfaction that influence reuse intention and purchase intention were influenced by the experience realms. When consumers feel satisfaction and pleasure in experience realms of augmented fashion reality applications, they are more likely to reuse of an augmented reality fashion application, and to purchase the products consumers were implementing an augmented reality fashion application for.

• 패션비즈니스
• /
• 제17권3호
• /
• pp.122-136
• /
• 2013

This study supplements clothes by studying pleasure shown in accessories of haute couture designers and finds out pleasant characteristics represented in items which play an important role in producing personalities through collections, so the study aims at prospecting design development directions accessories henceforth. For the study period and methods, 295 photo materials were analyzed being judged to show pleasure centered on Mode et Mode, representative fashion magazine, from 2005 S/S Paris haute couture collections to 2013 S/S Paris haute couture collections. At this time, the photos analyses were conducted and selected by two experts (Ph. D holders majored in fashion design) through two times. After analyzing pleasure features represented in fashion collection focused on haute couture accessories, I could know that surrealistic pleasure, anonymity-expressing pleasure, natural pleasure, and exaggerative pleasure were shown. The pleasure, as element that supplements and emphasizes clothes, has had an effect on bringing laughs characteristically.

• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2007년도 International Conference
• /
• pp.80-86
• /
• 2007

In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PAD(pleasure-arousal-dominace)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual's UCC usage. We further found that such effects of the ease of use and pleasure factors are more positive in the entertainment-based UCC than in the relationship-based UCC.

• 복식문화연구
• /
• 제27권2호
• /
• pp.154-168
• /
• 2019

The present study investigated fashion Instagram marketing, applying the concept of gamification. It set out to examine the following specific issues: 1) perceptions of flow, pleasures, dimensions of game dynamics (challenge, competition, achievement, reward, relationships among participants, and relationships between brands and consumers), and consumer responses based on frequency and involvement in exercise; 2) the effects of game dynamics dimensions on flow and pleasure; and 3) the effects of flow and pleasure on consumer responses. An online survey was used to gather data and the study analyzed a total of 200 responses. The results of the study were as follows. Perception differences were found only in relation to exercise involvement. Competition, relationships among participants, and relationships between brands and customers positively predicted flow. Among the dimensions of game dynamics, challenge, competition, reward, relationships among participants, and relationships between brands and consumers positively influenced pleasure. In addition, the study also found that pleasure and flow had positive effects on intention to participate and brand loyalty. Meanwhile, only pleasure predicted word-of-mouth. These findings suggest that fashion brands implementing Instagram as a marketing channel should seek to stimulate pleasure and fun to provoke positive consumer responses. Furthermore, the findings of the study provide practical and useful insights for fashion brands implementing Instagram marketing.

• 한국IT서비스학회지
• /
• 제6권3호
• /
• pp.1-26
• /
• 2007

In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PA(pleasure-arousal)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual’s UCC usage. We suggest that this finding of no effect of ease of use and social influence has an important implication in understanding the UCC usage. That is, the UCC usage may be motivated by different factors than those which inspire other technology acceptance behavior. The UCC users may be engaging in a creative activity enjoying the sheer pleasure of creating UCC, self expression, and sharing what they want to tell. Intrinsic motivation rather than extrinsic motivation seems to click this new type of technology users.

• 한국조경학회지
• /
• 제46권1호
• /
• pp.127-142
• /
• 2018

뚝섬 일대는 조선 시대 국마를 기르던 목장과 내농포가 있던 교외 지역이었다. 일제 식민지기, 이곳에는 유원지가 조성되었고, 광복 이후 도시화 과정을 거쳐 현재는 공원으로 이용되고 있다. 본 연구는 뚝섬유원지의 조성부터 공원으로 변화하는 과정을 살펴보고 유원지의 경관과 문화적 특성을 도출한다. 1930년대 교외 철도를 운영했던 경성궤도는 승객 유치를 위해 뚝섬에 유원지를 조성한다. 이는 철도 연선에 유원지를 조성했던 일본 사철의 경영 방식을 모범으로 개발된 것이다. 식민지기 뚝섬 일대의 농업 경관은 대중매체를 통해 도시와 대비되는 목가적인 '전원 풍경'으로 묘사되었다. 뚝섬유원지는 경성 서민들의 대표적인 여름 피서지로 떠올랐으며, 경성부에 의해 관리되는 계도의 장이기도 했다. 광복 이후 뚝섬은 서울에 편입되고, 유원지 역시 서울시에서 운영했다. 1960년대부터 뚝섬 일대가 도시화되면서 뚝섬에 공원 혹은 대규모 유원지를 개발하려는 계획이 지속적으로 수립되지만 구현되지 못했다. 광복 이후에도 뚝섬유원지는 식민지기의 운영과 이용 방식에서 크게 벗어나지 않았다. 1980년대 후반 시민공원으로 재탄생한 뚝섬유원지는 한강변의 모래사장은 사라졌지만, 노천 수영장, 캠핑장, 보트놀이 등 과거의 시설과 주요 활동들이 현재까지도 주요 프로그램으로 이어지고 있다. 뚝섬 일대의 도시화가 일단락되고 전원 이미지를 구성했던 요소가 사라지면서 유원지로서의 매력도 상실한다. 과거 뚝섬유원지에서 제공했던 동적 레크리에이션은 공원에서 일상적으로 제공하게 된다. 따라서 뚝섬유원지에서 뚝섬한강공원으로의 변화는 서울의 도시화 과정의 산물인 동시에, 유원지와 공원의 습합 과정을 보여준다.

• 한국의류산업학회지
• /
• 제16권6호
• /
• pp.908-920
• /
• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• Journal of information and communication convergence engineering
• /
• 제8권6호
• /
• pp.725-728
• /
• 2010

The subject collects information and constructs the outside world mainly through the sense of sight, though he cannot help but always see things from the viewpoint of the self-aware ego. While we are able to access the unconscious of which the latent desire is reflected in involuntary images and dream images, the substance of desire cannot be easily accessed due to the censorship of the ego and the super-ego, which makes images of the unconscious nonlinear, and allows us to pursue fantasies for pleasure. The original human desire to record and express visual objects has come true with technological fulfillments, and furthermore, digital technology has realized visual pleasure and desire, through simulation. The images that the unconscious produces and the images that digital technology produces are a visualization of objects by the subject's desire, and the subject realizes his pleasure through a visual fantasy. This study, based on the mechanism of the unconscious and the formal stamps of digital images, explores the interrelationship between the unconscious and digital images, both of which seek pleasure and desire.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권4호
• /
• pp.209-232
• /
• 2022

Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.