• 제목/요약/키워드: and Quality of Service

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Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발 (Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index)

  • 조유진;강경식
    • 대한안전경영과학회지
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    • 제19권4호
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    • pp.221-230
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    • 2017
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

Causal relationship among quality factors, emotional responses, and satisfaction of school food service in Henan province, China

  • Miaomiao Li;Young Eun Lee
    • Nutrition Research and Practice
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    • 제17권2호
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    • pp.356-370
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    • 2023
  • BACKGROUND/OBJECTIVES: School food service has played an important role in promoting the health and physical condition of students by providing students with a balanced and nutritious diet. Therefore, boosting the quality of school food service and improving the students' satisfaction is critical. For this purpose, this study examined the structural causal relationship among the quality of school food service factors, emotional responses, and satisfaction in China. SUBJECTS/METHODS: This study was conducted with 4th-6th-grade students from 6 junior high schools in Henan province of China, with 590 questionnaire responses (87.3%) collected and statistically analyzed. RESULTS: The school food service quality factors (including menu management, dietary education, facilities management, price and food distribution management, and personal hygiene during meals) must be enhanced to boost the students' satisfaction. In addition, the study used questionnaire survey data to validate the full mediation of students' emotional responses between school food service quality factors and student satisfaction. CONCLUSIONS: Students' emotions also play an important role in influencing the quality of school food service, all of which affect the emotional responses of students. Therefore, students' positive emotions are an important indicator for improving the quality of school food service. A national support policy is necessary for the ongoing maintenance and development of various programs that drive students' satisfaction and promote the adoption of education guidelines for school food service in China.

스마트 폰 애플리케이션 서비스 품질의 개선 (Service Quality Improvement of Smart Phone Application)

  • 염다혜;강창욱
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.38-44
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    • 2013
  • Smart phones have brought rapid changes in this competitive world. Smart phone application developers are trying their best to consider the customer requirements in the most efficient way while considering all its attributes. However smart phone service quality has been given less consideration comparatively during the last few years. This paper proposes a measurement method for improving service quality of smart phone application. This method combines the service quality performance model (SQPM) and process capability index (PCI). The service quality performance model is used to identify service items that require improvement. Process capability index is used as a measure for prioritization of those improvements. Case study was carried out to search out important communication application service attributes. customer satisfaction level data was collected for users who used the application service. A total of twenty four service attributes were found during this survey. Using the joint approach of SQPM and PCI, five significant service attributes were prioritized for service quality improvement.

The Potential Impact of Service Quality Uncertainty and Retail Pricing Strategies on Consumer Purchase Intention

  • Nguyen, Dieu Hoa;Jeong, Euihyeon;Chung, Jaekwon
    • 유통과학연구
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    • 제16권12호
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    • pp.13-21
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    • 2018
  • Purpose - Because it is not possible to assess the quality of service products before experiencing them, one feature of a service product is quality uncertainty; hence consumers may react sensitively to pricing. It is necessary to investigate how different pricing strategies affect consumer purchase intention depending on the level of service quality uncertainty. Research design, data, and methodology - The authors have investigated the potential impact of the level of service quality uncertainty, price discount rate and presentation method on consumer purchase intention. A play was selected as an experimental stimulus, and Vietnamese consumers were surveyed to verify the hypotheses. Results - When uncertainty regarding service quality is low, consumer purchase intention is higher when the price discount rate is high or when the price is low. When uncertainty regarding service quality is high, if the normal price, discount rate, and discounted price are presented simultaneously, consumer purchase intention is higher when the price discount rate is low, but when only the discounted price is presented, purchase intention is higher when the price discount rate is high. Conclusions - The results of this study can provide valuable practical implications for pricing for service products with quality uncertainty.

의류 인터넷 쇼핑몰에서 대학생들이 지각한 서비스 품질요인에 관한 연구 (A Study on university students' perceived Service Quality Factors on the Internet Apparel shopping Malls)

  • 박종순;이종만
    • 디지털산업정보학회논문지
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    • 제5권2호
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    • pp.185-197
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    • 2009
  • The Purpose of this study was to investigate of university students' perceived Service Qualities on the internet fashion and apparel shopping malls. This survey was carried out with real customers. Data were obtained from 197 internet fashion shopping mall consumer(university students) who have bought fashion products. Questionnaires related to service quality, perceived service value and loyalty. This study was investigated with focused on customer of university students itself. To find relationships among variables, exploratory factor analysis and multiple regression was carried out with collected data. The resulted were as follows: 1. The service quality dimension of fashion internet shopping malls were external quality of web, reliability quality and emotional quality. 2. The all of service quality dimensions of internet fashion and apparel shopping malls had an effect on university students perceived value and loyalty.

인터넷 의류쇼핑몰의 서비스 품질과 구매의도의 영향 요인에 관한 연구 (The Determinant Factors on the Service Quality and Buying Intention of Internet Apparel Shopping Mall)

  • 류은정
    • 복식문화연구
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    • 제10권3호
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    • pp.261-269
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    • 2002
  • The purposes of this study were to investigate component of service quality and to determine significant factors on the service quality and buying intention of internet apparel shopping mall. The data were collected from 212 female adults using questionnaire. Using SPSS package, Cronbach's α, factor analysis, and multiple repression analysis were performed. The results could be summarized as follows. 1. The service quality of internet apparel shopping mall was perceived as reliability, advantage, responsibility, product assortment, tangibles, and rapidness. 2. For perceived risk, privacy risk, economic risk, delivery risk, size risk, and quality risk were investigated. The perceived risk except economic risk and web search ability had an effect on the service quality of internet apparel shopping mall. 3. The most of perceived risk, web search ability, and advantage of the service quality had an effect on the shopping intent of the internet apparel shopping mall. Based on the these results, marketing strategies were suggested.

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지각된 의료서비스 품질이 구전의도에 미치는 영향 (The Effects of Perceived Medical Service Quality on Word-of-Mouth Intention)

  • 김정희;박천만
    • 보건의료산업학회지
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    • 제10권4호
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    • pp.75-86
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    • 2016
  • Objectives : This study empirically verified the effects of service provided by medical service providers on customer satisfaction and favorable word-of-mouth intention. Moreover, it measured the mediation effects of customer satisfaction in the relationship between medical service quality factors and favorable word-of-mouth intention and proposed implications in terms of marketing. Methods : The research hypothesis was verified with a structural equation, and the Sobel test was used to analyze of customer satisfaction in the relationship between medical service quality factors and word-of-mouth intention. Results : From the hypothesis verification results, physical and human factors among the quality factors of medical service affected customer satisfaction.Additionally,customer satisfaction interacted as a factor influencing favorable word-of-mouth intention. Conclusions : Medical service providers should work to enhance the satisfaction of customers in terms of human and physical factors by providing quality medical service that is different from other providers and by improving the quality of medical service and the environment which could lead to effective word-of-mouth intention.

외식 서비스 품질(FOODSERVQUAL) 측정을 위한 다문항 척도 - 위계적 서비스 품질 모형에의 적용 - (A Multiple-Item Scale for Measuring Food Service Quality - An Application of the Hierarchical Service Quality Approach -)

  • 김상호
    • 한국조리학회지
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    • 제15권4호
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    • pp.227-244
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    • 2009
  • 본 연구는 레스토랑 산업에 널리 적용할 수 있는 외식 서비스 품질 측정을 위한 다문항 척도를 개발하였다. 척도 개발을 위해 Kelly Repertory Grid 방법을 이용하여 중요하게 생각하는 레스토랑 품질 속성을 파악한 후 전문가 토론을 수차례 거쳐 유사 중복 항목을 통합하고, 핵심 차원별 주요 속성을 도출하였다. 척도 정제를 위해 신뢰도 분석과 탐색적 요인 분석을 실시하였으며, 이후 각 구성 개념에 대한 중복성 여부를 확인하기 위하여 3차 확인 요인 분석을 실시하였다. 본 연구에서는 Brady & Cronin(2001)이 제안한 위계적 서비스 품질 모형을 바탕으로 외식 서비스 품질 척도를 개발하였다. 본 연구의 위계적 외식 서비스 품질 모형은 외식 서비스 품질 차원 및 측정 요인을 물리적 환경 품질, 상호 작용 품질, 음식 품질이라는 핵심 차원으로 설명함으로써 요인간의 중복성 완화, 결과와 과정 품질의 균형적 고려, 세 가지 핵심 차원별 관리포인트 명확화, 위계적 모형에 의한 핵심 차원과 하위 차원의 구분 등 이론적 기여 측면에서 뿐만 아니라 관리적 시사점 도출 측면에서도 우위성을 갖는다고 할 수 있다.

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보육서비스 품질 개선을 위한 어린이집 운영계획 수립에 관한 연구 (A Study on Operation Planning of Childcare Centers to Improve the Quality of Childcare Service)

  • 송승민;김태호
    • 품질경영학회지
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    • 제41권3호
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    • pp.371-380
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    • 2013
  • Purpose: This study analyzes the optimal operation scheme of childcare centers in Korea to maximize the quality of childcare service by determining the number of children and number of teachers. Methods: This study employs a mathematical programming methodology called 'nonlinear integer programming (NLIP)' to solve the optimization problems and compare the quality of childcare service of optimal solutions with those of present operation scheme. Results: It is very successful in obtaining the optimal solutions for alternative capacities and they guarantee the substantial improvement in the quality of childcare service. Conclusion: Though more variables should be adapted for defining the quality of childcare service robustly, it is possible to conclude that childcare centers should modify their operation scheme to improve the quality of childcare service.

외식업 종사원의 서비스 품질 지각과 긍정적 감정 반응이 직무 만족에 미치는 영향 (The Effect of Service Quality and Subsequent Response on Job Satisfaction of the Employee within the Food Service Industry)

  • 홍종숙;이재일;전지영
    • 동아시아식생활학회지
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    • 제18권5호
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    • pp.841-848
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    • 2008
  • This study attempted to find more efficient ways of managing human resources through the effect of service quality and affect response on job satisfaction of the employee in the food service industry. Quality of service to the customer has an effect on the response of the employee. Therefore providing a high quality of service quality to. the customer is an important factor that contributes to a positive work environment for employees in the food service industry. For this study, research data was collected from employees of various restaurants. Among a total of 170 collected questionnaires, 20 incomplete samples were eliminated and consequently a final 150 completed questionnaires were provided. The SPSS/win 12.0 was used for statistical analysis: frequency analysis, factor analysis, reliability analysis and regression analysis. It is recommended that the food service industry should provide a positive work atmosphere which is satisfactory to the employee based on the needs of the employee. This study indicated that the quality of service quality affected the response and job satisfaction of employees in the food service industry.

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