• Title/Summary/Keyword: and Content Analysis

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Marketability analysis and commercialization methodology analysis system using big dataof Digital Policy & Management (빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템)

  • Yong-Ho Kim;Hyung-Beom Park
    • Journal of Digital Convergence
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    • v.21 no.2
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    • pp.27-32
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    • 2023
  • This study is about a marketability analysis and commercialization methodology analysis system using big data, and a marketability analysis and commercialization methodology analysis system that can analyze the marketability of the product based on a content channel capable of viral marketing. The marketability analysis and commercialization methodology analysis system using big data according to this study analyzes the marketability of the products to be analyzed by analyzing the marketing content provided on the content channel, so it has the advantage of determining more accurate viral marketing effects on the products to be analyzed.

Web contents-comparative analysis: Online shopping agencies that retail foreign apparel

  • Kim, Sung-Hee
    • Journal of Fashion Business
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    • v.13 no.6
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    • pp.99-110
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    • 2009
  • The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

Story-based Information Retrieval (스토리 기반의 정보 검색 연구)

  • You, Eun-Soon;Park, Seung-Bo
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.81-96
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    • 2013
  • Video information retrieval has become a very important issue because of the explosive increase in video data from Web content development. Meanwhile, content-based video analysis using visual features has been the main source for video information retrieval and browsing. Content in video can be represented with content-based analysis techniques, which can extract various features from audio-visual data such as frames, shots, colors, texture, or shape. Moreover, similarity between videos can be measured through content-based analysis. However, a movie that is one of typical types of video data is organized by story as well as audio-visual data. This causes a semantic gap between significant information recognized by people and information resulting from content-based analysis, when content-based video analysis using only audio-visual data of low level is applied to information retrieval of movie. The reason for this semantic gap is that the story line for a movie is high level information, with relationships in the content that changes as the movie progresses. Information retrieval related to the story line of a movie cannot be executed by only content-based analysis techniques. A formal model is needed, which can determine relationships among movie contents, or track meaning changes, in order to accurately retrieve the story information. Recently, story-based video analysis techniques have emerged using a social network concept for story information retrieval. These approaches represent a story by using the relationships between characters in a movie, but these approaches have problems. First, they do not express dynamic changes in relationships between characters according to story development. Second, they miss profound information, such as emotions indicating the identities and psychological states of the characters. Emotion is essential to understanding a character's motivation, conflict, and resolution. Third, they do not take account of events and background that contribute to the story. As a result, this paper reviews the importance and weaknesses of previous video analysis methods ranging from content-based approaches to story analysis based on social network. Also, we suggest necessary elements, such as character, background, and events, based on narrative structures introduced in the literature. We extract characters' emotional words from the script of the movie Pretty Woman by using the hierarchical attribute of WordNet, which is an extensive English thesaurus. WordNet offers relationships between words (e.g., synonyms, hypernyms, hyponyms, antonyms). We present a method to visualize the emotional pattern of a character over time. Second, a character's inner nature must be predetermined in order to model a character arc that can depict the character's growth and development. To this end, we analyze the amount of the character's dialogue in the script and track the character's inner nature using social network concepts, such as in-degree (incoming links) and out-degree (outgoing links). Additionally, we propose a method that can track a character's inner nature by tracing indices such as degree, in-degree, and out-degree of the character network in a movie through its progression. Finally, the spatial background where characters meet and where events take place is an important element in the story. We take advantage of the movie script to extracting significant spatial background and suggest a scene map describing spatial arrangements and distances in the movie. Important places where main characters first meet or where they stay during long periods of time can be extracted through this scene map. In view of the aforementioned three elements (character, event, background), we extract a variety of information related to the story and evaluate the performance of the proposed method. We can track story information extracted over time and detect a change in the character's emotion or inner nature, spatial movement, and conflicts and resolutions in the story.

Relationship between Shear Strength and Component Content of Fault Cores (단층핵 구성물질의 함량과 전단강도 사이의 상관성 분석)

  • Yun, Hyun-Seok;Moon, Seong-Woo;Seo, Yong-Seok
    • Economic and Environmental Geology
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    • v.52 no.1
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    • pp.65-79
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    • 2019
  • In this study, simple regression and multiple regression analyses were performed to analyze the relationship between breccia and clay content and shear strength in fault cores. The results of the simple regression analysis performed for each rock (andesitic rock, granite, and sedimentary rock) and three levels of normal stress (${\sigma}_n=54$, 108, 162 kPa), reveal that the shear strength is proportional to breccia content and inversely proportional to clay content. Furthermore, as normal stress increases, the shear strength is influenced by the change in component content, correlating more strongly with clay content than with breccia content. In the multiple regression analysis, which considers both breccia and clay content, the shear strength is found to be more sensitive to the change in breccia content than to that of clay. As a result, the most suitable regression model for each rock is proposed by comparing the coefficients of determination ($R^2$) estimated from the simple regression analysis with those from the multiple regression analysis. The proposed models show high coefficients of determination of $R^2=0.624-0.830$.

Comparison of the antioxidant properties and flavonols in various parts of Korean red onions by multivariate data analysis

  • Park, Mi Jin;Ryu, Da Hye;Cho, Jwa Yeong;Ha, In Jong;Moon, Jin Seong;Kang, Young-Hwa
    • Horticulture, Environment, and Biotechnology : HEB
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    • v.59 no.6
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    • pp.919-927
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    • 2018
  • To compare the antioxidant properties and flavonols in various parts; dry skin (DS) and edible portion (EP), of 8 red onions (Allium cepa L, ROs), total content of phenolics (TPC), flavonoids (TFC), and anthocyanins (TAC) and DPPH radical scavenging properties were estimated and the content of six flavonols were quantified by HPLC-PDA analysis. The major component of DS and EP of RO was quercetin and quercetin-4'-glucoside, respectively. Score plots of the PCA and PLS-DA were segregated by flavonols content and antioxidant properties according to the EP and DS of ROs. Loading plot of the PCA showed that the quercetin and sum of flavonol content were highly correlated with antioxidant activity of ROs. Therefore, flavonol content and antioxidant activity can be used as markers for distinct parts of ROs.

Content Distribution Strategy Analysis of Regional Broadcasting Companies: Based on MBCNET (지역방송의 뉴미디어 유통전략 분석 :MBCNET 사례를 중심으로)

  • Kim, Jongha Bell
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.636-643
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    • 2013
  • The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

Examining Mathematics Teachers' Perception Toward Multicultural Education: Teachers' Noticing of Multicultural Contents in Mathematics Textbooks

  • Hwan, Sunghwan;Cho, Eunhye;Albert, Lillie R.
    • Research in Mathematical Education
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    • v.23 no.2
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    • pp.93-111
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    • 2020
  • The purpose of this study was to examine mathematics teachers' perceptions of multicultural education. To achieve this goal, the study explored how 10 elementary mathematics teachers noticed multicultural content in a mathematics textbook. Building upon noticing framework (Jacobs, Lamb, & Philipp, 2010), we first examined teachers' attention toward multicultural content in a mathematics textbook. Then, we examined teachers' interpretation of the content. We employed a content analysis approach to examine the collected data. The results indicated that most mathematics teachers held a content integration perspective. Their view was that "multicultural education" referred to learning about the diverse cultures of different countries. Moreover, although they noticed some multicultural content in the textbook, they wanted to discuss them in superficially descriptive ways and avoid talking about social justice issues. Additionally, some teachers believed that mathematics is a culture-free subject. They argued that multicultural content should not be presented in mathematics textbooks. We also discussed uncommon themes, which were reported by only a few mathematics teachers.

Evaluation of a Traditional Korean Medicine Content Factor and Satisfaction with the Drama "Daejanggeum" (드라마 "대장금"의 한의학 콘텐츠 요소 및 만족도 평가)

  • Kim, Song-Yi;Kim, Ho-Sun;Nam, Min-Ho;Li, Yuejuan;Chung, Hung-Chiang;Park, Hi-Joon;Lee, Hye-Jung;Chae, Youn-Byoung
    • Journal of Acupuncture Research
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    • v.27 no.1
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    • pp.11-20
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    • 2010
  • Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.

On-line Prediction Model of Oil Content in Oil Discharge Monitoring Equipment Using Parallel TSK Fuzzy Modeling (병렬구조 TSK 퍼지 모델을 이용한 선박용 기름배출 감시장치의 실시간 기름농도 예측모델)

  • Baek, Gyeong-Dong;Cho, Jae-Woo;Choi, Moon-Ho;Kim, Sung-Shin
    • Journal of Institute of Control, Robotics and Systems
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    • v.16 no.1
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    • pp.12-17
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    • 2010
  • The oil tanker ship over 150GRT must equip oil content meter which satisfy requirements of revised MARPOL 73/78. Online measurement of oil content in complex samples is required to have fast response, continuous measurement, and satisfaction of ${\pm}10ppm$ or ${\pm}10%$ error in this field. The research of this paper is to develop oil content measurement system using analysis of light transmission and scattering among turbidity measurement methods. Light transmission and scattering are analytical methods commonly used in instrumentation for online turbidity measurement of oil in water. Gasoline is experimented as a sample and the oil content approximately ranged from 14ppm to 600ppm. TSK Fuzzy Model may be suitable to associate variously derived spectral signals with specific content of oil having various interfering factors. Proposed Parallel TSK Fuzzy Model is reasonably used to classify oil content in comparison with other models. Those measurement methods would be effectively applied and commercialized to oil content meter that is key components of oil discharge monitoring control equipment.

Effect of a Aggregate Moisture Content on Aggregate Gradation Analysis (비 절건상태 골재의 함수비가 골재입도분석 결과에 미치는 영향)

  • Kim, Nam-ho;Ji, Hyeong-jun;Yang, Hong-seok;Jeon, Sun-je
    • Journal of Practical Engineering Education
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    • v.13 no.3
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    • pp.559-566
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    • 2021
  • The aggregate gradation analysis is a study that evaluates the accuracy of a specific purpose for the aggregate gradation analysis results essential for construction-related major education. This study is to evaluate the effect of aggregate moisture content on aggregate gradation analysis. The change in the moisture content of the aggregate stored in the asphalt plant cold bin and stock piles was monitored for one year, and based on the results, a sample of aggregate with different moisture content was produced. The gradation curve for each aggregate sample was analyzed to evaluate the effect of aggregate moisture content on aggregate gradation analysis. As a result of the gradation evaluation, it was confirmed that as the moisture content increased, the particle size error for particles less than 5 mm increased in the gradation analysis of the oven-dried aggregate, and this error increased as the particle size decreased. In addition, for aggregate particles of 5 mm or more, it was confirmed that the error in gradation analysis rapidly decreased due to the increase in the moisture content. An analysis was performed on the effect of the error in gradation analysis on the management of hot-bin aggregates in asphalt plants. As a result of the analysis, it was found that the minimum aggregate size of the first hot-bin in a general asphalt plant was 2.38 mm or more, so the maximum gradation error due to the non oven-dry aggregate was less than 2%. Therefore, it seems possible to use the results of the gradation analysis of cold bin non oven-dry aggregate for quality management of asphalt mixture production.