• Title/Summary/Keyword: amusement park

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Analysis on Theme Park Using Experiential Marketing and Sponsorship Marketing : The case of Kidzania (체험마케팅과 스폰서십마케팅을 활용한 테마파크의 운영 분석 : 직업체험 테마파크 키자니아 사례를 중심으로)

  • Kwag, Kyoung-Hee
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.432-445
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    • 2012
  • Company cooperates with amusement parks to do experience marketing for it's product and service. Company can reduce risk from marketing failure and amusement park can get economic support from company. So sponsorship between company and amusement park is 'win-win' relationship. This relationship finally makes new paradigm of amusement park industry, named 'Kidzania'. This research analyzes experience zone of 'Kidzania' using 'experience economy' by Pine II, B. Joseph and Gillmore, James H. I'll find sponsorship management of this amusement park and make a proposal that how to maximize the effect of amusement park.

Analysis on the Use Behavioral Patterns and Use Fluctuation over the Tong-Ch′on Amusement Park (동촌유원지의 이용실태 및 변동분석)

  • 김용수;임원현
    • Journal of the Korean Institute of Landscape Architecture
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    • v.15 no.1
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    • pp.17-37
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    • 1987
  • The purpose of this study is to establish more rational and practical planning theory for amusement park. It analyze and consider the fluctuation of people who come and use the Tong-Ch'on amusement park. The results drawn from this reserch work are as follows; 1. The main visitors of the Tong-Ch'on amusement park are students in their twenties and thirties, and people whose incomes are below 300,000 Won a month. The purpose of visit is for a rest rather than for amusement and user prefer summer, while the user is so rare in wintertime. Those phenomena observed are somewhat different from the real purpose of a amusement park which is on purpose to make profits by offering entertainments to the users. So planner should pay attention to the three points. They are varieties, seasonable diversification and fantastic character of facilties, in the amusement park. 2. The access time of the Tong-Ch'on amusement park was 41 minutes, the use frequency was 4 times a year and resident time was 164 minutes. The relationship of the three factors are as follows; log Y(F) =1.7832-0.0277(A.T) R$^2$=0.75 Y(R. F)=31.8885+3.3217(A.T) R$^2$=0.53 Y(R. T)=224.8959-87.8309 1og(F) R$^2$=0.38 F;Use frequency(time/year) A.T;Access Time(minute) R.T;Resident Time(minute) 3. In the choice of space, there were much differences according to tole user's age, job, degree of education, companion type and purpose of use. 4. There are considerable correlation between use fluctuation and some factors. The factors are season(summer, winter) as a time, temperature, cloud amount, duration of sunshine, weather(rainy-day) as a climate and a day of the week(weekday, holiday) as a social system. The important variables are temperature, cloud amount, duration of sunshine and a day of the week(weekday, holiday) to estimate the user of amusementpark. 5. 1 can reduce the following two types of regression models. 1) log$\sub$e/ Y1 = 6.9114 + 0.l135 TEM + 0.00002 SUN -0.4068W1 + 0.4316 W3 (R$^2$= 0.94) 2) log$\sub$e/ Y2 = 7.2069 + 0.l177 TEM - 0.0990 CLO + 0.4880 W3 (R$^2$=0.95) Y; Number of User TEM; Temperature CLO; Amount of cloud SUN; Duration of Sunshine W1; Weekday W3; Holiday Those model is in order to estimate the user for management of Tong-Ch'on amusement park and use on the computation of facility sloe for reconstruction. Besides the amusement park, city park and outdoor recreation area could estimate of user through this method. But, I am not sure about the regression models because I did not apply the regression models to the other amusement park, city Park or outdoor recreation area. Therefore, I think that this problem needs to be studied on in the future.

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Research on Recognition of Graphic Symbols in Amusement Park: A Case Study of Taiwan's Theme Amusement Park

  • Hsu, Yao-Wen;Chung, Yi-Chan;Chen, Ching-Piao;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.9 no.2
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    • pp.79-89
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    • 2008
  • Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement park, and proposes the improvement suggestions. Materials for this study were drawn from 20 different graphic symbols of a theme amusement park in Taiwan. The testees were required to evaluate the design of graphic symbols based on symbolic meaning and graphics recognition to summarize the confusion matrix. The results show that there are three groups of graphic symbols easy to be confused, and five symbols not meeting a criterion of 67% correct responses. The reasons were discussed, and improvement and relevant suggestions have been proposed, which may be helpful to redesign of symbols.

The Design and Implementation of a Reservation System for Amusement Facility using Near Field Communication (비접촉식 근거리 통신을 이용한 놀이시설 예약 시스템의 설계 및 구현)

  • Kim, Dong-Hyun;Kim, Jeong-Min;Gu, Gae-Hyun;Ban, Chae-Hoon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.11
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    • pp.1061-1068
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    • 2016
  • A theme park runs various programs to provide users entertainments. Among the programs of the theme park, amusement facilities are the most favorite ones used by the users. However, Since the waiting time of the amusement facilities becomes increasing due to the large number of the users, the satisfaction of the users is diminished heavily, To solve this problem, we propose a reservation system for amusement facility using near field communication. In the proposed system, a server appends the user to the waiting queue of the amusement facility when an user contacts the reader of an amusement facility using NFC, If an clock approaches to the time that the user will exploit the amusement facility, the server notifies to the user. The implemented reservation system has the benefit to provide the user chances to exploit other programs during the waiting time.

Causality of Placeness Cognition by Using Structural Equation Modeling in Suseong Amusement Park (수성유원지 장소성 인식 요인 인과구조모형 분석)

  • Han, Jae-Gyeong;Eom, Boong-Hoon
    • Journal of Environmental Science International
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    • v.29 no.10
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    • pp.961-968
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    • 2020
  • This study aims to analyze the causality of placeness cognition which includes the place satisfaction, place attachment, place function, and behavioral intention of those who visit Suseong amusement park. A questionnaire survey was administered to 255 individuals who visited in Suseong amusement park. To conduct the analysis, six hypotheses were formulated and tested. While two hypotheses were statistically rejected, four hypotheses were accepted. First, place satisfaction was found to have a positive effect on place function (β=.577, p<0.001). Second, place attachment had a positive effect on behavioral intention (β=.450, p<0.001). Third, place function had a positive effect on behavioral intention (β=.247, p<0.05). Fourth, place function was found to have a positive effect on place attachment (β=.637, p<0.001). Unlike most existing research which has indicated that place satisfaction has a direct effect on behavioral intention this study suggests a that double mediating effect through place function and place attachment between place satisfaction and behavioral intention. In addition to increasing satisfaction through the environment of the Suseong Amusement Park, it is also necessary to improve the function of the place to ensure repeated visits from visitors.

The Clinical Characteristics of Amusement-park-related Injuries (경기도 지역의 일개 대형 놀이공원에서 발생한 환자를 통한 대형 놀이공원에서의 외상성 손상의 양상)

  • Lee, Jae Hyuk;Sim, Min Seob;Song, Hyoung Gon
    • Journal of Trauma and Injury
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    • v.22 no.1
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    • pp.103-107
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    • 2009
  • Purpose: There are no reports on amusement-park-related injuries in Korea. Thus, the objective of this study was to describe traumatic injury patterns that occurring in an amusement park. Methods: The medical records of an infirmary were retrospectively reviewed. From January 1, 2008, to December 31 2008, patients who were transferred to the nearest emergency departments of hospitals for the purpose of further test and treatment were enrolled. Demographics, injury types and involved parts of the body were analyzed. Results: A total of 3,608 patients visited an infirmary for traumatic injury and about two-thirds had soft issue injuries. Of those, 191 patients (5.3%) were transferred to the emergency department of a hospital. Of the patients who were transferred to a hospital, laceration and contusion were the responsible injuries for about half. Laceration was the most common injury in pediatric patients, and a sprain or a strain was the most common in adult patients. The most commonly injured parts of the body were the extremities in adult patients. However, in pediatric patients, injuries of the head, face and neck were similar to injuries of the extremities. Conclusion: Soft tissue injury was the most common amusement-park-related injury. Laceration was the most common reason to transfer a patient to a hospital. There were differences in injury type and injured part of the body between adult and pediatric patients.

Comparison and Analysis of Domestic and Foreign Standard for electrical equipment installation of amusement park and ride (유원시설 전기설비 설치에 대한 국내외 규정 비교 분석)

  • Kim, Gi-Hyun;Kim, Chong-Min;Kim, Han-Sang
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2004.05a
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    • pp.378-382
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    • 2004
  • This paper gives information which is applied to install the electrical equipment of amusement park and ride. For analyzing the standard of electrical equipment installation, we research the related regulation of National Electrical Code(2002), IEC 60364-series and Technical standards for Electrical facilities of internal standard. Among electrical equipments of amusement park and ride, especially we study the transformer vaults, overcurrent protection and ground protection of electrical equipment. So we the furnished the installation information of transformer vaults, overcurrent and ground protection at amusement park and ride.

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Effects of Location and Soil Characteristics on the Vegetation Structure and Tree Vitality of Urban Park and Green Open Space (도시공원녹지의 입지환경과 토양특성이 식생구조와 수목활력도에 미치는 영향)

  • Kim, Seok-Kyu;Park, Seung-Burm;Nam, Jung-Chil;Kim, Seung-Hwan
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.5 no.5
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    • pp.30-44
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    • 2002
  • This study is conducted to analyze the change of location and soil characteristics effect on the condition of urban forest in Urban Park and Green Open Space The results of this study are as fallows; 1. Soil acidity is indicated pH 3.88 in Sasang park, pH 4.38 in Hwaji park, pH 4.40 in Daeyeon park, pH 4.68 in Sanseong amusement park, pH 5.15 in Molundae amusement park. 2. Species diversity indices of indicated Sasang park 0.9932, Hwaji park 1.1975, Daeyeon park 1.2160, Sanseong amusement park 1.3080, Molundae amusement park 1.3233 is due to location and soil environment in addition to air pollution effects. 3. The vitality of Pinus thunbergii 27.5ER in Sasang park, 24.9ER in Hwaji park, 24.5ER in Daeyeon park, 23.6ER in Sanseong amusement park, 21.0ER in Molundae park. This shows that tree vitality are impacted by location and soil characteristics. On the basis of the result above, vegetation devices are suggested : 1) Robinica pseudo-acacia management, 2) removing the hazard plants; Smilax china, Humulus japonicus, Pueraria thungergiana, 3) improving soil hardness and soil acidity.

Kidult Fashion Design Inspired Amusement Park (놀이공원 테마를 활용한 키덜트(Kidult) 패션디자인)

  • Jia, Zhai;Lee, Youn-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.49-60
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    • 2014
  • Kidult trend has continued to influence diverse areas such as fashion, advertisement, interior, cosmetics, and so on in the modern age. As combined word of kid and adult, a Kidult is an adult who participates in youth culture and activities traditionally intended for children. This study intends to check out how the phenomenon of Kidult trend is exhibited in fashion area as well as to develop fashion design for kidult inspired by the images shown in an amusement park. The method of study is two-fold. One is a critical review of previous literature and the other is a development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through internet, and design results are presented using mainly quilting and knitting techniques. The results are as follows. Firstly, a kidult fashion was expressed playful and interesting by the sensibilities of kidults that hope to return to the innocence of childhood reminiscing about the good old days. Secondly, a characteristic of the fashion design for kidults is to display the innovative and diverse design with exaggerated expression and a broad spectrum of colors. One's own unique style can be developed through memories and fantasies from fairy tales in childhood. Thirdly, themes of amusement parks were an appropriate means to show the characteristics of the kidults. A variety of characters and buildings and shapes of the rides in the amusement parks were useful for the design motive targeting for the customers with the kidult characteristics and images of fashion and accessories design. Fourthly, inspired by the amusement parks, the work in this research has presented the new kidult styles designed as various forms combining inner feelings that seek distinctive and unique styles and amusement features.

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The Analysis of Field Condition for Emergency and Standby Power Systems in amusement park and ride (유원시설에서의 예비전원설비 현장실태 분석)

  • Kim, Chong-Min;Kim, Gi-Hyun;Yi, Geon-Ho;Bang, Sun-Bae;Kim, Han-Sang;Bae, Seok-Myung
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2004.11a
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    • pp.275-279
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    • 2004
  • Amusement park's indispensable facilities are dependent on electrical energy. So it is very important to ensure electrical power against fire, power failure, disaster and accident. To find out present problems, investigation was carried out for emergency and standby power systems at amusement park all over the country. We research the related regulations for Electrical facilities of internal standards and NEC. As a result, we could know that there is discrepancy between the electrical regulation and the actual condition.

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