Browse > Article

Research on Recognition of Graphic Symbols in Amusement Park: A Case Study of Taiwan's Theme Amusement Park  

Hsu, Yao-Wen (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology)
Chung, Yi-Chan (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology)
Chen, Ching-Piao (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology)
Tsai, Chih-Hung (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology)
Publication Information
International Journal of Quality Innovation / v.9, no.2, 2008 , pp. 79-89 More about this Journal
Abstract
Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement park, and proposes the improvement suggestions. Materials for this study were drawn from 20 different graphic symbols of a theme amusement park in Taiwan. The testees were required to evaluate the design of graphic symbols based on symbolic meaning and graphics recognition to summarize the confusion matrix. The results show that there are three groups of graphic symbols easy to be confused, and five symbols not meeting a criterion of 67% correct responses. The reasons were discussed, and improvement and relevant suggestions have been proposed, which may be helpful to redesign of symbols.
Keywords
Graphic symbol; Recognition; Amusement park;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Barthelemy, K. K., Mazur, K. M. and Reising, J. M.(1990), "Color Coding and Size Enhancements of Switch Symbol Critical Features," Proceedings of the Human Factors Society 34th Annual Meeting, pp. 99-103
2 Claus, K. E. and Claus, R. J.(1974), "Visual Communication through Signage: Perception of the Message," 1, Cincinnati OH: ST Publications
3 Easterby, R. S.(1970), "The perception of symbols for machine displays," Ergonomics, Vol. 13, No. 1, pp. 149-158   DOI   ScienceOn
4 Green, P. and Pew, R. W.(1978), "Evaluating pictographic symbols: an automotive application," Human Factors, Vol. 20, pp. 103-114   DOI
5 Sanders, M. S. and McCormick, E. J.(1993), "Human factors in engineering and design," 7th ed, New York: McGraw-Hill
6 Heard, E. (1974), "A symbol study-1972," Paper No 740304, Society of Automotive Engineers, New York
7 Hancock, H. E., Rogers, W. A., Schroeder, D., et al.(2004), "Safety symbol comprehension: Effects of symbol type, familiarity, and age," Human Factors, Vol. 46, No. 2, pp. 183-195   DOI
8 Zwaga, H. J. and Boersema, J.(1983), "Evaluation of a set of graphic symbol," Applied Ergonomics, Vol. 14, No. 1, pp. 43-54   DOI   ScienceOn
9 Lesch, M. F.(2003), "Comprehension and memory for warning symbols: Age-related differences and impact of training," Journal of Safety Research, Vol. 34, No. 5, pp. 495-505   DOI   ScienceOn
10 Easterby, R. S. and Zwaga, H. J. G.(1976), "Evaluation of public information symbols: ISO tests, 1975 series," AP Report No 60, University of Aston, Birmingham
11 Zwaga, H. J.(1989), "Comprehensibility Estimates of Public Information Symbols: Their Validity and Use," Proceedings of Human Factors Society 36th Annual Meeting, pp. 978-983
12 Howell, W. C. and Fuchs, A. H.(1968), "Population stereotype in code design." Organizational Behavior and Human Performance, Vol. 3, pp. 310-339   DOI
13 Easterby, R. S.(1967), "Perceptual Organization in Static Displays for Man/Machine Systems," Ergonomics, Vol. 10, pp. 195-205   DOI   ScienceOn
14 Yang, C. T. and Chuang, T. C.(2005), "A Study of Sign Legibility and Aesthetic Evaluation in Taiwan Theme Parks," Journal of National Taiwan College of Arts, Vol. 76, pp. 1-18
15 Boersema, T. and Zwaga, H. J. G.(1989), "Selecting Comprehensible Warning Symbols for Swimming Pool Slides," Proceedings of the Human Factors Society 33rd Annual Meeting 1989, pp. 994-998
16 Brainard, R. W., Campbell, R. J. and Elkin, E. H.(1961), "Design and interpretability of road signs," Journal of Applied Psychology, Vol. 45, pp. 1149-1164