• 한국농공학회지
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• 제14권2호
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• pp.2649-2653
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• 1972

Many empirical research surveys have supported that Organizational Citizenship Behavior (OCB) is influnced by or closely related with leadership styles. The first purpose of this study is to review the relationship between 2 leadership styles(employee-centered style, job-centered style) and 2 OCB factors(altruism, conscientiousness) as a criterion variable, and the second and primary purpose is to test the moderating effects of structural factors(formalization, centralization) and personal factors(growth needs, sex, age, tenure, rank, occupation, school career) between 2 leadership styles and 2 OCB factors. For the analytical purpose of this article, Fisher's Z-transformation and SGC(split groups correlations) methods were introduced. Generally 2 leadership styles are found to influence on altruism and conscientiousness respectively. Out of 36 cases, only 2 cases were significant in moderating effects. Based on empirical results, there is no moderating effects in conscientiousness. But altruism is found to more closely related with employee-centered leadership in low centralized group than on high centralized group, and more closely related with job-centered leadership in low growth-needs group than in high growth-needs group.

• 아동학회지
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• 제21권1호
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• pp.295-306
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• 2000

Differences and relationships between Emotional Intelligence Quotient(E.Q.) and altruism of elementary school students were analyzed by the demographics of age, residence, and level of education of mothers and mothers' parenting attitudes. Subjects were 469 sixth grade students in urban and rural areas and their mothers. Results showed that parenting attitude was influenced by mothers' living area and level of education. Elementary students' E.Q. was related to their living area. The students' altruism was related to living area and mother's level of education. There was a significant relationship between E.Q. and altruistic behaviors of elementary school children.

• 산업경영시스템학회지
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• 제21권47호
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• pp.11-23
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• 1998

Many empirical research surveys have supported that Organizational Citizenship Behavior (OCB) is influnced by or closely related with leadership styles. The first purpose of this study is to review the relationship between 2 leadership styles(employee-centered style, job-centered style) and 2 OCB factors(altruism, conscientiousness) as a criterion variable, and the second and primary purpose is to test the moderating effects of structural factors(formalization, centralization) and personal factors(growth needs, sex, age, tenure, rank, occupation, school career) between 2 leadership styles and 2 OCB factors. For the analytical purpose of this article, Fisher's Z-transformation and SGC(split groups correlations) methods were introduced. Generally 2 leadership styles are found to influence on altruism and conscientiousness respectively. Out of 36 cases, only 2 cases were significant in moderating effects. Based on empirical results, there is no moderating effects in conscientiousness. But altruism is found to more closely related with employee-centered leadership in low centralized group than on high centralized group, and more closely related with job-centered leadership in low growth-needs group than in high growth-needs group.

• Asia Marketing Journal
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• 제25권4호
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• pp.173-193
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• 2024

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.

• 한국노년학
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• 제37권1호
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• pp.221-236
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• 2017

본 연구의 목적은 개인적 사회적 가치인 이타주의와 시민권리의식이 노인에 대한 연령주의에 미치는 영향을 실증적으로 분석하고자 하는 것이다. 이를 위해 2011년 한국종합사회조사(KGSS)를 사용하여 전국의 18세 이상 연구대상자 1,513명을 분석하였다. 자료 분석을 위하여 STATA14 통계프로그램을 이용하여 기술통계분석, t-test, ANOVA, 상관관계분석, 다중회귀분석 등을 실시하였다. 연구 결과 조사대상자의 연령주의 정도는 2.43점(5점)으로 중간보다 약간 낮은 것으로 나타났으며, 연령층별로 비교해 본 결과 노년층이 가장 높았고, 중년층, 청년층의 순으로 나타났다. 또한 차별경험이 있는 경우가 없는 경우에 비해 연령주의가 높았다. 이타주의는 3.95점(5점)으로 높은 수준에 가까운 것으로 나타났으며, 노년층, 중년층, 청년층의 순으로 나타났다. 또한 차별경험이 있는 경우가 없는 경우에 비해 이타주의가 높았다. 시민권리의식은 5.83(7점)으로 높은 수준으로 나타났으며, 집단 간 차이는 없었다. 다중회귀분석결과 이타주의와 시민권리의식은 연령주의에 부적영향을 미치는 것으로 나타났다. 이러한 연구결과에 따라 연령주의를 낮추기 위한 정책적 실천적 제언을 하였다.

• 복식문화연구
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• 제20권6호
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• 정보관리학회지
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• 제34권4호
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• pp.227-245
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• 2017

본 연구는 YouTube와 Flickr에서 비디오와 이미지자료를 웹사이트에 공유하는 이용자의 동기를 파악하는 데 목적이 있다. 소셜미디어 이용자의 정보공유모형에서 제시된 10가지 동기요소 - enjoyment(즐거움), self-efficacy(자기효율성), learning(학습), personal gain(개인적이익), altruism(이타심), empathy(감정이입), social engagement(사회적참여), community interest(공동체이익), reputation(평판), reciprocity(상호협조) - 를 정의하고 YouTube와 Flickr 이용자의 동기조사를 하였다. Amazon Mechanical Turk라는 서비스를 이용하여, YouTube와 Flickr를 사용하는 이용자들에게 온라인 설문을 실시하였고, 연구결과에 따르면, YouTube와 Flickr 이용자들은 learning과 social engagement에 가장 영향을 많이 받고 있으며, altruism과 reciprocity의 경우 상대적으로 낮은 동기로 나타났으나, 다른 동기요소들과의 연관성은 높게 나왔으며, personal gain의 경우 YouTube와 Flickr 이용자 모두에게 가장 낮은 동기요소가 되었으나, 두 이용자 그룹을 서로 비교했을 때는 Flickr 이용자들이 YouTube 이용자보다 personal gain에 영향을 더 받는 것으로 나타났다. 본 연구의 결과는 이용자의 동기를 반영한 YouTube나 Flickr와 같은 서비스디자인이나 인터페이스업그레이드 등에 반영될 수 있다.

• 지식경영연구
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• 제17권2호
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• pp.103-130
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• 2016

Many organizations have paid less attention to knowledge withholding intention (KWI) rather than knowledge sharing. KWI is the likelihood that employees will give less than their full effort to contributing knowledge. KWI can be affected by employee's knowledge psychological ownership (KPO), cultural level (Individualism/collectivism: I/C), and altruism for organizational benefits. Also I/C is an important motivational factor that affects KPO and KWI closely. The purpose of this study is to examine the relationship between employee's KPO and KWI in the perspective of employee's motivational factors (I/C, altruism for organizational benefits). The results of analysis show that employee's KPO and collectivism are driving forces leading to KWI and that individualism is the significant influential factor of employee's KPO. For theoretical and practical contributions, the research presents the grounds for arguments that KPO and I/C are employee's psychological motivation for individual KWI and organizations trying to pay attention to employee's KPO and individualism need to decrease employee's KWI under individual, leader, and organizational dimensions. Limitations arisen in the course of the research and suggestions for future research directions are also discussed.

• 한국환경과학회지
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• 제25권12호
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• pp.1643-1651
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• 2016

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

• 유통과학연구
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• 제13권10호
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• pp.35-44
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• 2015

Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.