• 제목/요약/키워드: agricultural extension

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디지털시대의 농업기술센터의 커뮤니케이션 전략 (Communication Strategies for Agricultural Technology Center in the Digital Age)

  • 이채식;서규선
    • 농촌지도와개발
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    • 제7권2호
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    • pp.295-306
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    • 2000
  • The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus. some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication. 2) Agricultural extension service should include creative role with diffusion process. 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.

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농촌지도직공무원 지방직 전환 첫 해의 예비 평가 (The First Year Pre-Evaluation of Localization of Agricultural Extension)

  • 김성수;최창욱;최영창
    • 농촌지도와개발
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    • 제4권2호
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    • pp.415-421
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    • 1997
  • The objectives of this study were 1) to evaluate the first year of localization of agricultural extension in Korea, 2) to present the development directions and implications of agricultural extension service in the next year of localization. The major results and implications were as follows. 1. The positive changes in localization were to establish local special projects and to work in agricultural extension without personnel changes. 2. The negative changes in localization were increase of unnecessary work load and decrease of morale because of lowered status. 3. The development directions were to cut back unnecessary work load, to rearrange an office, and to return to the national status of extension personnels.

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농촌지도사업과 지도인력관리의 방향 (Directions for Personnel Management of Agricultural Extension Services in Korea)

  • 김성수;조영철
    • 농촌지도와개발
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    • 제2권2호
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    • pp.175-189
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    • 1995
  • Poitical demand for decentralization trends in Korea has led the government to plan to localize its agricultural extension system by changing the status of 6,696 extension personnel stationed at the provincial and county level from central government status to local government status as of January 1997. However, serious drawbacks of lowered morale of extension personnel and the financial burden of local governments has not yet been debated extensively for effective personnel management. Some of the findings that emerged from both the analytical and empirical research show the dangers of decentralization such as an increase in disparities, jeopardizing stability, and undermining efficiency. These problems should be considered along with the culture, tradition, and Koreans' attitude towards central and local government. The dangers of decentralization of agricultural extension services in Korea may cause serious problems in allocative efficiency because of a mismatch between available resources and promised expenditures, and in production efficiency because of unproven cost-effective provisions of local governments. It is accepted that the central government can invest more in technology, research, development, promotion and innovation in the agricultural sector. However, changing the status of extension personnel from central government to local government status may lead the best people to leave, lower morale, shake the sense of public service, break networks, and sacrifice investment in research, development and extension. In deciding the future directions for personnel management of agricultural extension services in Korea, maintaining or reinforcing the existing national status of extension personnel should be considered along with a reflection of the basic characteristics of agricultural extension services, linkages of research and extension, the financial burden of local government, specialization of extension personnel, unnecessary duplication of investment among local governments, possible national supports to agricultural research and development, and extension under the WTO systems.

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농협지도사업의 현황과 발전방향 (Present Status and Development Direction of Agricultural Cooperatives' Extension Services)

  • 정진석
    • 농촌지도와개발
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    • 제1권1호
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    • pp.15-28
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    • 1994
  • The ideas of Agricultural Copperatives as self-organization are to facilitate its life and development and to improve economic and social status. Its works are to improve agricultural productivity to have extension through self-help, self-reliance, cooperative. The purpose of this study presents direction of agricultural extension after U.R.

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일본의 지도사업과 농촌지역개발사업의 영향분석: 이와테현, 오이타현, 구마모토현의 현지사례를 중심으로 (Japan's Agricultural Extension and the Impacts of Rural Development)

  • 장면주
    • 농촌지도와개발
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    • 제15권4호
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    • pp.621-658
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    • 2008
  • The study uses case study to explore the relations between the Living Improvement Project as a cooperative agricultural extension since 1948 and the Rural Tourism Development as a community development since 1992. And this study aims to examine the extension agent's field activity and tourism impacts to be supported by means of government policies during fifty years.

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한국(韓國)의 농업기술보급사업(農業技術普及事業) (The Current Situation and Tasks for Agricultural Extension Services in Korea.)

  • 고일웅;최영창;박성준
    • 농촌지도와개발
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    • 제7권1호
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    • pp.3-12
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    • 2000
  • Agricultural extension services in Korea began in 1956, and led self sufficiency of rice through the 'Green Revolution' in 1970's, and a year around supply of green vegetables through the 'White/Vinyl Revolution' in 1980s. The developmental stages of agricultural extension services in Korea, in terms of major purposes, observed by the researcher were as follows; 1) Stage of production guidance when increase in production was directly related to increased income of farmers, 2) Stage of management guidance, when agricultural extension were not only concerned in increasing production, but also in management and marketing, and 3) Stage of improved welfare, when extension services put more emphasis on welfare of farmers in terms of quality of life, as well as increased production, management and marketing. Since late 1980s, farmers in Korea realized the fact that increased production may not lead to increased income. because of this, farmers also wanted improvement of management and marketing. Extension changed the identified needs of farmers to new knowledge, information, and technology in their farm business operation including management and marketing. Loosened cooperations among the central, provincial and local levels after localization of extension services since January 1997 should be strengthened. Provincial level monitoring and supervising should be enhanced for more effective agricultural extension services to meet the changing needs of farmers in the future.

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