• Title/Summary/Keyword: agency factor

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A Study on the Effect of Consumer Characteristics on Intention to Use in Mobile Location-Based Advertising (모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향에 관한 연구)

  • Cho, Won-Sang;Han, Dong-Gyun;Whang, Jae-Hoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.38-59
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    • 2022
  • The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

A Study on the Oral Characteristics in Personal Narrative Storytelling (체험 이야기하기의 구술적 특성에 대하여)

  • Kim, Kyung-Seop
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.143-150
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    • 2022
  • The folk language that lives and breathes in modern works does not just come from old stories, but it is a personal narrative which is based on the experiences of the narrator. Like many genres in oral literature, most of these personal narratives occur from the impulse of communicating and reinventing rather than from the impulse of creating. Compared to traditional folktales, stories about an individual's experiences, such as personal narratives are often performed by adding the individual tendencies of the narrator. In so doing, the phenomenon of "processing the experience by estimating it and reinterpreting the memories roughly" occurs, and this is a significant factor in making the oral literature. However, the question that arises here is: How can we deal with these significant elements that are inevitably captured when performed orally? Text linguistics, the main methodology of this paper, implies the possibility of expressing the impromptu elements of oral literature. Also, textual linguistic analysis of personal narratives provides the possibility of discussing oral characteristics from various angles which have been difficult to analyze, such as on-site atmosphere, speaker mistakes, contradictions in stories, and audience reactions. Hence, it is possible to effectively discuss oral-poetics in oral literature which are based on the one-off of 'words', the 'roughness' of the on-site atmosphere, and the stackability of the 'wisdom of crowds'. Furthermore, it is expected to contribute to the study of personal narrative storytelling that plays an important part in Veabal art in community culture.

The Effect of Perceived Parental Psychological Control of College Students on the Participate Motivation to the Contest through Self-determination factors (대학생이 지각하는 어머니의 심리적 통제가 자기결정성을 통해 공모전 참여 동기에 미치는 영향)

  • Lee, Sin-Bok;Park, Chanuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.151-162
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    • 2022
  • Recently, contests for college students have emerged as an important factor in employment through self-development, and parents' psychological control on college students can prevent the development of autonomy by suppressing decisions and expressions without helping their children become independent. Therefore, this study aims to find out how the parental psychological control perceived by college students affects the motivation to participate in the contest through self-determination. As a result of the study, first, it was found that the psychological control of separation anxiety of parental psychological control negatively affects only the competence among self-determination. Second, it was found that achievement-oriented parental psychological control had a negative effect on all factors of self-determination. Third, it was found that among self-determination factors, competence had a positive effect on pleasure, financial reward, and recognition of others, and a negative effect on a sense of accomplishment. Fourth, it was found that the relationship among self-determination factors had a positive effect on pleasure, financial compensation, and recognition of others. The results of this will be used as basic data to understand the motivation of college students to participate in the contest and the psychological control of their parents.

Grade Analysis and Two-Stage Evaluation of Beef Carcass Image Using Deep Learning (딥러닝을 이용한 소도체 영상의 등급 분석 및 단계별 평가)

  • Kim, Kyung-Nam;Kim, Seon-Jong
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.385-391
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    • 2022
  • Quality evaluation of beef carcasses is an important issue in the livestock industry. Recently, through the AI monitor system based on artificial intelligence, the quality manager can receive help in making accurate decisions based on the analysis of beef carcass images or result information. This artificial intelligence dataset is an important factor in judging performance. Existing datasets may have different surface orientation or resolution. In this paper, we proposed a two-stage classification model that can efficiently manage the grades of beef carcass image using deep learning. And to overcome the problem of the various conditions of the image, a new dataset of 1,300 images was constructed. The recognition rate of deep network for 5-grade classification using the new dataset was 72.5%. Two-stage evaluation is a method to increase reliability by taking advantage of the large difference between grades 1++, 1+, and grades 1 and 2 and 3. With two experiments using the proposed two stage model, the recognition rates of 73.7% and 77.2% were obtained. As this, The proposed method will be an efficient method if we have a dataset with 100% recognition rate in the first stage.

How to Improve Suitability of Irradiation Utilization in Development of Linear Regression Model for Estimating Paprika Productivity (파프리카 생산성 추정을 위한 선형 회귀모형 개발 시 외부광량 활용 적합성을 높이기 위한 방법)

  • Woo, Seung Mi;Kim, Ga Yeong;Kim, Ho Cheol
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.779-783
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    • 2021
  • The amount of sunlight (irradiation) acts as a very important factor for paprika (Capsicum annuum L.) productivity, but there are difficulties in developing a standard model for estimating paprika productivity using irradiation factors. This study was conducted to investigate how to increase the suitability of using irradiation as an independent variable when developing a standard model. In the linear regression analysis using the independent variable (cumulative irradiation) and the dependent variable (cumulative productivity) were classified as the average value of the total farm productivity (MTFP), and above and below (MHFP, MLFP) based on the average value, respectively. The RMSE value of the estimated linear regression model was 0.9418 kg·m-2 in the MHFP, which was significantly lower than 1.5468 kg·m-2 in the MTFP and 1.3812 kg·m-2 in the MLFP. And in due course of time (month), RMSE value was also the lowest in MHFP, below 1.0 kg·m-2 in all months. Therefore, when developing a regression model for estimating paprika productivity using irradiation, it is judged that it will improve the suitability of the estimation model by classifying and analyzing the difference in productivity of farms with an appropriate method.

Risk Factors for COVID-19 Infection Among Healthcare Workers. A First Report From a Living Systematic Review and meta-Analysis

  • Dzinamarira, Tafadzwa;Nkambule, Sphamandla Josias;Hlongwa, Mbuzeleni;Mhango, Malizgani;Iradukunda, Patrick Gad;Chitungo, Itai;Dzobo, Mathias;Mapingure, Munyaradzi Paul;Chingombe, Innocent;Mashora, Moreblessing;Madziva, Roda;Herrera, Helena;Makanda, Pelagia;Atwine, James;Mbunge, Elliot;Musuka, Godfrey;Murewanhema, Grant;Ngara, Bernard
    • Safety and Health at Work
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    • v.13 no.3
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    • pp.263-268
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    • 2022
  • Health care workers (HCWs) are more than ten times more likely to be infected with coronavirus infectious disease 2019 (COVID-19) than the general population, thus demonstrating the burden of COVID-19 among HCWs. Factors that expose HCWs to a differentially high-risk of COVID-19 acquisition are important to elucidate, enable appropriate public health interventions to mitigate against high risk and reduce adverse outcomes from the infection. We conducted a systematic review and meta-analysis to summarize and critically analyze the existing evidence on SARS-CoV-2 risk factors among HCWs. With no geographical limitation, we included studies, in any country, that reported (i) the PCR laboratory diagnosis of COVID-19 as an independent variable (ii) one or more COVID-19 risk factors among HCWs with risk estimates (relative risk, odds ratio, or hazard ratio) (iii) original, quantitative study design, and published in English or Mandarian. Our initial search resulted in 470 articles overall, however, only 10 studies met the inclusion criteria for this review. Out of the 10 studies included in the review, inadequate/lack of protective personal equipment, performing tracheal intubation, and gender were the most common risk factors of COVID-19. Based on the random effects adjusted pooled relative risk, HCWs who reported the use of protective personal equipment were 29% (95% CI: 16% to 41%) less likely to test positive for COVID-19. The study also revealed that HCWs who performed tracheal intubations were 34% (95% CI: 14% to 57%) more likely to test positive for COVID-19. Interestingly, this study showed that female HCWs are at 11% higher risk (RR 1.11 95% CI 1.01-1.21) of COVID-19 than their male counterparts. This article presents initial findings from a living systematic review and meta-analysis, therefore, did not yield many studies; however, it revealed a significant insight into better understanding COVID-19 risk factors among HCWs; insights important for devising preventive strategies that protect them from this infection.

Improvement of Transfer Alignment Performance for Airborne EOTS (항공용 전자광학추적장비의 전달정렬 성능 개선)

  • Kim, Minsoo;Lee, Dogeun;Jeong, Chiun;Jeong, Jihee
    • Journal of Aerospace System Engineering
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    • v.16 no.4
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    • pp.60-67
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    • 2022
  • An Electro-Optical Tracking System (EOTS) is an electric optical system with EO/IR cameras, laser sensors, and an IMU. The EOTS calculates coordinates of targets, using attitude and acceleration measured by the IMU. In particular for an armed aircraft, the performance of the weapon system depends on how quickly and accurately it acquires the target coordinates. The IMU should be operated after alignment is complete, to meet the coordinate accuracy required by the weapon system so the initial stabilization time of the IMU should be reduced, by quickly measuring the attitude and acceleration. Alignment is the process of determining the initial attitude by resolving the attitude error of the IMU, and the IMU of mission equipment such as an airborne EOTS, uses velocity matching based on the velocity from GPS/INS for aircraft navigation. In this paper, a method is presented to improve the transfer alignment performance of the airborne EOTS, by maneuvering aircraft and the mission equipment. First, the performance factor of the alignment was identified, as a heading error through the velocity matching model and simulation results. Then acceleration maneuvers and attitude changes were necessary, to correct the error. As a result of flight tests applied to an EOTS on a OOO aircraft system, the transfer alignment performance was improved as the duration time was decreased, by more than five times when the aircraft accelerated by more than 0.2g and the EOTS was moving until 6.7deg/s.

Safety Assessment of the Level of Safety Culture of National Critical Infrastructure Expressway Operating Organizations (국가핵심기반 고속도로 운영기관의 안전문화 수준진단에 관한 소고)

  • Seo, Jeong-soo;Cheung, Chong-soo
    • Journal of the Society of Disaster Information
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    • v.18 no.3
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    • pp.636-645
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    • 2022
  • Purpose: This study intends to suggest alternatives for improving the level of safety culture by measuring/analyzing safety culture targeting employees of national core-based highway operating organizations. Method: Using the 'Safety Awareness Level Diagnosis Tool' of the Korea Occupational Safety and Health Agency, 16 sub-factor measurement tools reflecting 4 safety culture areas and 4 safety culture activities were evaluated for a total of 144 items. were surveyed/analyzed by online questionnaire. Result: As for the results by safety culture area, "safe operation" was the highest, and "safe communication" was the lowest. As for the results of each safety culture activity, "safe execution (D)", which evaluates whether the plan was implemented, was high. The lowest level of safety culture is "Safety Improvement (A)" Conclusion: When establishing a company's safety and health management measures, the most important aspect of management is the level of safety culture. The ultimate goal is to improve the level of safety culture. In this study, it was possible to confirm the safety culture level of the national core-based expressway operating institution. In the future, we intend to conduct a study on how safety culture affects business continuity management system (BCMS).

A Study on the Characteristic Factors of Logistics Companies and the Wage Gap of Workers in Korea (우리나라 물류기업 특성요인과 근로자 임금격차에 대한 분석연구)

  • Koo, Kyoung-mo
    • Journal of Korea Port Economic Association
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    • v.38 no.2
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    • pp.139-152
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    • 2022
  • In this paper, samples are collected for individual companies and the factors affecting worker wages (average annual salary) are analyzed in depth. In addition to the average annual salary of workers in a company, we would like to conduct an in-depth analysis of the average annual salary of first-time employees. Specifically, we tried to explain the size of companies, the production structure of capital and labor, and the impact of business on the average annual salary of first-time, college, and graduate school graduates by educational background of first-time employees. The difference in average annual salary of first-time employees of logistics companies is a decisive factor in the main project on sales, and first-time graduates and college graduates provided high salaries in the overseas passenger cargo transportation, port operation, and unloading management, and low salaries in the land cargo and warehouse industries. n addition, Korean logistics companies had relationships between the location of the headquarters, the number of employees, the proportion of labor costs to sales, and the four characteristic factors of the main business on sales. This fact is that Seoul-based foreign passenger cargo transportation, corporate logistics agency, complex transportation, and international transportation relay are large companies, with a low proportion of labor costs and a higher proportion of capital, technology, and information-intensive investments.

Analysis of Major Factors of Window Work in Construction Phase Considering Recurrence of Defects in the Maintenance Phase (유지관리단계의 하자 재발생을 고려한 창호공사 시공단계의 중점관리요소 분석)

  • Jeong, U Jin;Kim, Dae Young;Lim, Jeeyoung;Park, Hyun Jung
    • Journal of the Korea Institute of Building Construction
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    • v.21 no.6
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    • pp.653-664
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    • 2021
  • As the construction standards for energy-saving eco-friendly housing have recently been strengthened, the proportion of window work has increased with the demand for high-efficiency housing. Windows have high frequency of use, and there is the potential for many defects to occur depending on the characteristics of construction. According to a government agency's survey of defects in public rental apartment housing, defects in the windows work accounted for the highest portion of complaints received. Accordingly, related previous studies were considered, and it was found that the existing studies in Korea lacked research that reflected the construction characteristics of window work and the importance of maintenance. In addition, existing overseas studies considered both the constructor and the resident's position, considering the cost aspect together, and showed a trend of structuring the relationship between defects and causes. Therefore, this study will analyze the causes of defects that can occur in the construction phase of the windows work, reflect the construction characteristics, and derive major factors that consider the importance of maintenance based on the possibility of recurrence after repairing defects. Ultimately, this research will contribute to preventing defects in the construction phase and reducing maintenance costs by presenting a highly effective defect management plan through selecting the major factors for each defect type that can be intuitively judged by analyzing the causal relationship between defect types and causes.