• The Journal of the Korea Contents Association
• /
• v.17 no.6
• /
• pp.452-469
• /
• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.

• Communications of Mathematical Education
• /
• v.32 no.3
• /
• pp.385-406
• /
• 2018

The purpose of this study is to investigate the effect of mathematics classes focused on mathematical problem posing activities on 10th grade students' mathematics achievement and affective characteristics of mathematics. This study was conducted in a total of 45 regular mathematics classrooms with 81 students from two classes through a nonequivalent control group design. The results of the study showed that the teaching method based on mathematical problem posing activities had a more positive effect on students' mathematics achievement and the affective characteristics of mathematics than the teaching method that focuses on problem solving. The teaching method based on problem posing activities proposed in this study could induce students' self-reflective learning motivation, which in turn gave them a more solid understanding of the mathematical concepts they had learned. In addition, it was found that students' problem solving ability, mathematical communication ability, and mathematical thinking ability were positively influenced by problem posing activities. Regarding the affective characteristics of mathematics, the mathematical problem-posing activity suggested in this study turned out to be a very effective strategy for improving students' interest in mathematics.

• The Korean Journal of Franchise Management
• /
• v.13 no.3
• /
• pp.1-15
• /
• 2022

Purpose: In the restaurant sector, it has been known that consumers' positive perception of brands influences their positive WOM intention, and information sources play an important role in increasing credibility by enhancing consumer awareness and developing differentiated brands. This study examines the effects of information sources (e.g., advertisement, WOM, SNS) on trust (cognitive and affective) and, WOM and eWOM intention in the restaurant context. In the model, cognitive and affective trust play mediating roles in the relationships between information sources (e.g., advertisement, WOM, SNS) WOM and eWOM intention. Research design, data, and methodology: Research models and hypotheses were developed according to the research direction. The survey questionnaire items were developed and used appropriately according to the contents of this paper based on prior studies. All constructs were measured with multiple items developed and validated in prior studies. A total of 502 responses were collected from an online survey. The research model was evaluated using SmartPLS 4.0. Frequency analysis was performed to understand the demographic characteristics of the survey respondents. The reliability, convergent validity, and discriminant validity were assessed using measurement model analysis. The proposed model was verified using the structural equation model. Results: Advertisement, WOM, and SNS information sources all had a positive effect on affective trust, whereas only WOM had a significant effect on cognitive trust. In addition, affective trust had a positive effect on cognitive trust and eWOM intention but did not affect WOM intention. Finally, cognitive trust was found to have a positive effect on both WOM intention and eWOM intention. Conclusions: This study redefines the concept of where restaurant service companies should focus when providing consumers with information about their products and services. As a result, the conceptual framework of positive word of mouth intention to increase new customer visits to the restaurant brand has been expanded. In addition, this study not only presents an information source management strategy for restaurant brands, but also presents practical implications for resource allocation guidelines for customer management in the restaurant sector.

• The Journal of Korean Association of Computer Education
• /
• v.11 no.4
• /
• pp.13-21
• /
• 2008

Although education on information technology ethics is increasingly being reinforced in elementary and middle schools, immoral and illegal behaviors online are not showing any sign of decrease. Because cognition- based education fails to lead students' practice on what they learned. Therefore, this study proposes a teaching- learning model integrating cognitive, affective and conative dimensions which had been developed on the elementary students' practice of information technology ethics. We verified the effect of achievement and practice through application this model to the school. To raise reliability we analysed the result of learning such as observation, analysis video data, homepage etc., and interview.

• Journal of The Korean Association For Science Education
• /
• v.19 no.2
• /
• pp.315-328
• /
• 1999

The purpose of this study was to investigate the effects of psychological learning environment generated by science teachers upon students' affective perceptions and cognitive learning. The subjects of the study were consist of 2.693 students from secondary school. The students' perception were examined by the tools of PLEIS(Psychological Learning Environment Instrument by Science teacher). SAMS(Science Anxiety Measurement Scale). HARS(High schools' s Attitude Related Science). and ALWSS(Attitude toward Laboratory Work Scale in Secondary school). and cognitive learning outcomes assessed to TIPS II (Test of Integrated Process Skills II ) and science test score. The results of this study suggest that positive psychological learning environment by science teacher should be offered to students for the improvement of science achievement. and learning environment will be used as an instrument of self assessment for improving science teaching strategy. Understanding of relationship among psychological learning environment, affective perception and cognitive learning will be helpful to the design of science teaching and learning process.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.19 no.2
• /
• pp.27-37
• /
• 2023

The purpose of this study was to analyze the effect of the online extracurricular program operated by the university. The program contents applied in the study included learning strategies such as time management, goal setting, note taking, and memorization methods. The program used in the study was operated in an online environment, and the content was developed between 27 and 29 minutes. The developed contents can be taken using the learning management system. The variables selected to analyze the effects of this program were learning strategies and learning flow, and satisfaction was also included to examine the responses of program participants. The results of the study are as follows. First, learning strategies and learning flow showed statistically significant differences. This result is because the content was composed of meaningful sub-topics by selecting the elements necessary for learning activities. Second, as a result of program satisfaction analysis, it was confirmed that the average for all questions was high. Among them, the average of the item that the theme and contents of the program were useful was the highest. Third, open responses were analyzed by classifying them into cognitive and affective domains. In the cognitive domain, meanings such as knowledge, understanding, and application were presented as keywords, and in the affective domain, a number of keywords for motivation and attitude change were presented. This study is significant in that it provided practical programs necessary for university freshmen and analyzed their effects.

• Journal of the Korean Society for Library and Information Science
• /
• v.50 no.2
• /
• pp.25-45
• /
• 2016

This study investigates how high school students with low academic achievement seek and use information. Participants were seven US students in an American Literature and Composition course of the $11^{th}$ grade Remedial Education Program who completed a class project that required comprehensive information seeking and use. Data were collected through comprehensive observation and individual interviews with each student, the teacher, and two library media specialists. Additionally, we gathered and analyzed the instructions the teacher and the two library media specialists provided and all documents each student produced to complete the class project. The process of data analysis was supported by QSR NVivo. The findings of the study implied that students experienced cognitive and affective challenges for their information seeking and use required for the tasks and suggested that technological and individual conferencing would motivate the students to continue their information seeking and use. We then conclude the study with some important implications that can be used as a basis for designing information literacy instructions for students with low academic achievement.

• 대한공업교육학회지
• /
• v.31 no.1
• /
• pp.23-45
• /
• 2006

The purpose of this study is to develop a instructive strategy model of cooperative learning for practical class in technical high school. To achieve this purpose, this study has conducted related literature investigation and interviewed with professionals for reconstruction of practice contents. As a result, 15 steps instructional strategy model of cooperative learning was designed and this model based on traditional 4 steps model, Jigsaw and STAD model which have been verified as effect. To complete the final project, all the team members must cooperate themselves and tutor their peers with learning guides which are constructed as a modular system. This instructional strategy model which is correlated with modular instruction, peer tutoring and cooperative learning is expected to enhance students' school work of psychomotor domain as well as cognitive domain and affective domain.

• Journal of Practical Engineering Education
• /
• v.11 no.1
• /
• pp.25-31
• /
• 2019

The purpose of this study is to investigate the difference between motivation and learning strategies of students who have received academic probation and who have not while attending engineering college. The subjects of this study were engineering college students in Seoul and they participated in the learning strategy test at the teaching and learning center. The subjects of this study were 553 students, 22 of whom received academic probation and 531 didn't. In order to achieve the purpose of this study, we used MLST (Multi-dimensional Learning Strategy test) learning strategy checklists of Korea Guidance, which is a standardized test. A t-test was conducted to compare motivational and learning strategies between students with and without academic probation. As a result, the motivation score of the students with the academic probation was lower than that of those without the academic probation, and the score of the time management and note taking factors of the students with the academic probation were lower than those of the students without the academic probation.

• The Korean Journal of Franchise Management
• /
• v.13 no.1
• /
• pp.35-46
• /
• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.