• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.235-242
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• 2022

One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.179-200
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• 2002

The purposes of this study are as follows: (1) how are marital relationships classified by wives' perception of marital conflict and intimacy? (2) how do these types differ in terms of demographic variables (age, income, educational level, and employment status), individual psychological variables (self-esteem, differentiation) and interaction-related variables (affective self-disclosure, conflict resolution styles)?, and what are the relative discriminant powers of these variables in explaining marriage types? The data for this study were collected from 944 married women in Dajeon, who had one or more children, using the structured questionnaire. Classification using median and discriminant analysis were used with SPSS-PC for windows program. The major findings are as follows: The characteristics of each type are as follows: (1) The 'devitalized couples' consist of 18.2% of the whole sample. The levels of positive self-concept and positive interaction are the lowest. (2) The 'intimate couples' consist of 32.6% of the sample. They tend to be found most frequently in the population which is high in the educational level and income level and low in age. While the levels of positive self-concept and positive interaction are the highest, the levels of negative conflict resolution styles are the lowest. (3) The 'intimacy-persuaded couples' take 17.3% of the sample. The levels of positive self-concept and interaction are similar to the 'intimate couples'. (4) The 'conflict-habituated couples' take 31.9% of the sample. Whereas the levels of negative conflict resolution styles are the highest, the levels of positive self-concept and positive interaction are the lowest. The results of this study suggest several implications for the family-life education. It needs to apply different approaches to improve marital quality for each type of marriage.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.143-165
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• 2020

The rapid growth of economic transactions generated by live streaming broadcasts ("LSB") has created opportunities for retailers to increase sales. However, little is known about what impact LSB celebrities have on customers and what causes LSB celebrities to become famous. This study aimed to fill this gap by studying the economics of LSBs. This study was conducted through a para-social relationship and attractiveness theory framework. Consequently, social and task attraction were assumed to be the antecedents of the para-social relationship that induced purchase intention. This study examined the impact of relationship rewards, self-disclosure, affective interactivity, informative interactivity, and the amount of information provided on purchase intentions through LSB. Celebrities can use the results of this study to enhance their appeal to fans and promote customers' purchase on e-commerce. This study contributed to the IS field by investigate the impact of para-social relationship on the online shopping context.