• Korean Journal of Cognitive Science
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• v.10 no.4
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• pp.11-25
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• 1999

The affective primacy hypothesis of Murphy와 Zajonc(1983) was replicated in this study. The results of experiment 1 and 2 expanded the affective priming effect by facial valence as well as affective events on object rating. Experiment 3 explored the affective priming effect of schizophrenics at the supraliminal level and their results compared with those of normal subjects. For normal subjects the effect of affective priming was found only at the subliminal level but schizophrenics showed the assimilation effects by affective priming even at the supraliminal level. Finally. principles of affective processing were discussed.

• Korean Journal of Cognitive Science
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• v.28 no.1
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• pp.43-64
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• 2017

The purpose of the current study is to investigate how task-irrelevant affective priming affects higher cognitive function. In the study, we selected prime stimuli from International Affective Picture System(IAPS) and examined if they influence participants' performance of syllogistic reasoning task when they are task-irrelevant. In Experiment 1, arousal of IAPS stimuli was controlled while valence of the stimuli was manipulated. In Experiment 2, valence of IAPS stimuli was controlled while arousal of stimuli was manipulated. In both experiments, task-irrelevant affective primes were followed by syllogistic reasoning tasks consisting of three sentences and measured accuracies of task performance. The results showed that valence of affective prime affected logical validity of reasoning and belief-bias whereas arousal of affective primes did not yield any difference. That is, positive valence facilitated logical and analytic processing by reducing belief-bias while arousal did not affect reasoning task performance. These results suggest that dimensions of valence and arousal independently influence higher cognitive function.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.163-169
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• 2000

In order to explore pathological characteristics of emotional regulation, the differences of affective primacy effects have been observed between schizophrenics and normal subjects. The transference of priming effect on rating tasks has been found for normal subjects only at suboptimal conditions, yet schizophrenics presented the transference of priming effect at optimal as well as suboptimal conditions. Finally, the effects this malfunction of emotional regulation would make on emotional pathology of schizophrenics is discussed.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.242-250
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• 2016

This study was conducted to investigate whether Stroop-related cognitive task will be affected according to the preceding affective valence factored by matchedness in response time(RT) and whether facial recognition will be indexed by specific event-related potentials(ERPs) signature in normal person as in patients suffering from affective disorder. ERPs primed by subliminal(30ms) facial stimuli were recorded when presented with four pairs of affect(positive or negative) and cognitive task(matched or mismatched) to get ERP effects(N2 and P300) in terms of its amplitude and peak latency variations. Behavioral response analysis based on RTs confirmed that subliminal affective stimuli primed the target processing in all affective condition except for the neutral stimulus. Additional results for the ERPs performed in the negative affect with mismatched condition reached significance of emotional-face specificity named N2 showing more amplitude and delayed peak latency compared to the positive counterpart. Furthermore the condition shows more positive amplitude and earlier peak latency of P300 effect denoting cognitive closure than the corresponding positive affect condition. These results are suggested to reflect that negative affect stimulus in subliminal level is automatically inhibited such that this effect had influence on accelerating detection of the affect and facilitating response allowing adequate reallocation of attentional resources. The functional and cognitive significance with these findings was implied in terms of subliminal effect and affect-related recognition modulating the cognitive tasks.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.1
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• pp.83-90
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• 2011

Priming refers to the incidental activation of knowledge structures, such as trait concepts and stereotypes, by the current situational context. Many studies have shown that the recent use of a trait construct or stereotype, even in an earlier or unrelated situation, carries over for a time to exert an unintended, passive influence on the interpretation of behavior. Recent researches have shown that attitudes and other affective reaction can be triggered automatically by the mere presence of relevant objects and events. So assuming that behavioral responses to fragrance are also represented mentally, they should also be capable of becoming automatically activated, by the same principles that govern the development of automaticity of other representations. On the basis of this theory, this study examined the effect of fragrance on the quality of cosmetic products.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2006.06a
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• pp.53-58
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• 2006

We examined the cerebral activation of the emotional and linguistic attributes during the visual word recognition. This research investigated the affective priming effect preserving the behavioral paradigm. We used the primed-evaluation task in which the participants classify the target as positive or negative, and manipulated the emtional attributes by emtional relations of the prime-target word pairs(PP, PN, NP, NN). ROIs analyses for the semantic processing and emotional processing were performed. The results showed that the semantic processing areas including the IPL, SMG, and aSTS were activated differently according to the experimental condition. The activations of the IPL were increased only on the NN condition, whereas the activation of the SMG was decreased only on the PP condition. Furthmore, the activation of the emotional processing areas including the mPFC and ACC, was different according to the emotional realtions of word pairs. Similar to the SMG, the BOLD signal of the mPFC was decreaed only on the PP condition, whereas the activation of ACC was Increased only on the NN condition. These results were seemed to show the interact ive cerebral activations for processing the emtoional and linguistic attributes in a word, during visual word recognition.