• 한국콘텐츠학회논문지
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• 제16권1호
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• pp.541-557
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• 2016

본 연구의 목적은 치과서비스를 대상으로 서비스 개별성, 서비스 능력, 서비스 공감성 등 서비스특성이 신뢰, 감정적 몰입 및 계산적 몰입에 미치는 영향력을 확인하고, 또한 신뢰, 감정적 몰입, 계산적 몰입, 고객 충성도 관계를 확인함으로써 감정적 몰입과 계산적 몰입의 인과적 역할을 설명하는데 있다. 본 연구는 SPSS 20.0 및 AMOS 16.00 통계패키지를 이용하여 구조방정식모형분석으로 연구가설을 검증하였다. 분석 결과 첫째, 서비스개별성은 감정적 몰입에 영향을 주었고, 서비스능력은 신뢰에 영향을 주었으며, 서비스공감성은 감정적 몰입 및 신뢰에 영향을 주었지만, 계산적 몰입은 어떠한 서비스특성에 영향을 받지 않았다. 둘째, 신뢰는 감정적 몰입에는 영향을 주지 않은 반면 계산적 몰입 및 고객 충성도에는 긍정적인 영향을 주었다. 셋째, 감정적 몰입 및 계산적 몰입은 고객 충성도에 긍정적인 영향을 주었다. 따라서 치과서비스제공자는 이용자에게 서비스 능력과 공감성을 제시하여 신뢰를 높이고, 서비스 개별성과 공간성으로 감정적 몰입을 높이는 차별적 관계형성이 필요할 것이다. 또한 신뢰가 형성된 고객은 직접적으로 고객충성도를 유도하거나 또는 다양한 혜택을 제시하여 간접적으로 고객충성도를 구축해야 하며, 감정적 애착이 높은 고객은 강력한 고객충성도를 구축할 수 있도록 적합한 마케팅전략을 제시해야할 것이다.

• 한국식품조리과학회지
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• 제33권1호
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• pp.104-112
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• 2017

Purpose: This study aimed to analyze the contribution of emotional labor (surface acting, deep acting) and organizational commitment (affective commitment, continuance commitment) to turnover intention and customer orientation of school foodservice dietitian. Methods: Our survey was administered to 393 school foodservice dietitian in the Busan area on February 11, 2014. Results: For verification of mean differences, the mean scores for surface acting, deep acting, affective commitment, and continuance commitment were found to be 2.53/5.00, 3.71, 2.88, and 3.57, respectively. The mean surface acting score was significantly different according to age (p<0.001), total length of career as a dietitian (p<0.01), school type (p<0.001), and employment status (p<0.05). The mean deep acting and turnover intention scores were significantly different according to age (p<0.001), total length of career as a dietitian (p<0.001), school type (p<0.001), employment status (p<0.001), and no. of meals served (p<0.001). The mean customer orientation score was significantly different according to age (p<0.05), employment status (p<0.01), and number of work hour (p<0.05). There was a positive correlation (p<0.01) between turnover intention and surface acting and continuance commitment, but a negative correlation (p<0.01) with deep acting and affective commitment. Also, there was a positive correlation (p<0.01) between customer orientation and deep acting, affective commitment, but a negative correlation (p<0.01) with surface acting. Affective commitment had a negative influence on turnover intention (${\beta}=-0.444$, p<0.001), but surface acting had a positive influence on turnover intention (${\beta}=0.110$, p<0.05). Conclusion: These results suggest that management of affective commitment is essential for decreasing turnover intention. Therefore, emotional labor and organizational commitment of school foodservice dietitians should be managed from the school foodservice organizational viewpoint of The Ministry of Education.

• Asia Marketing Journal
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• 제10권3호
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• pp.1-30
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• 2008

본 연구는 자아이미지 일치성과 대안 매력도와 같은 다양한 서비스 평가준거가 감정적 몰입과 지속적 몰입에 미치는 영향력을 살펴보고 이에 따라 고객충성도와 관련된 행동의도에 미치는 영향력의 차이를 파악하고자 하였다. 본 연구모델의 실증분석을 위해 설문조사를 실시한 결과, 자아이미지 일치성은 감정적 몰입과 지속적 몰입에 유의한 영향을 미쳤으며 지속적 몰입보다는 감정적 몰입에 더 큰 영향을 미쳤다. 하지만 대안 매력도는 두 가지 몰입에 모두 유의한 영향을 미치지 않았다. 또한 감정적 몰입과 지속적 몰입은 모두 재구매의도, 구전의도, 고가지불의도의 세 가지 점포충성도 행동의도에 유의한 영향을 미쳤다. 특히, 감정적 몰입은 지속적 몰입보다 구전의도와 고가지불의도에 대해 더 큰 영향력을 미친 반면, 지속적 몰입의 경우에는 감정적 몰입보다 재구매의도에 더 큰 영향력을 미침을 알 수 있었다.

• 경영과정보연구
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• 제37권3호
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• pp.49-64
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• 2018

본 연구의 목적은 첫째, 조직 내 무례함(Workplace-incivility)을 감소시키는 방안으로 조직 미덕(Virtue), 상사 구성원 관계(Leader Member Exchange)가 조직 내 무례함에 부(-)의 영향을 미치게 될지 실증하는 것이고, 둘째 조직 내 무례함이 정서적 몰입에 어떠한 영향을 미치게 될지 검증하는 것이다. 셋째, 성실성이 조직 내 무례함과 정서적 몰입(Affective commitment)간의 관계에서 조절변수로서 어떠한 영향을 미치게 될지 실증하는 것이 본 연구의 목적이다. 본 연구에서는 실증적 연구를 위해 국내 직장인 234명을 대상으로 설문조사를 한 후 가설을 검증하였다. 본 연구 결과 조직 미덕과 상사-구성원 관계가 조직 내 무례함에 부(-)의 영향을 미쳤고, 조직 내 무례함 역시 정서적 몰입에 부(-)의 영향을 미친다는 것이 밝혀졌다. 또한 조직 내 무례함과 정서적 몰입간의 관계에서 성격 5요인 중 성실성이 낮을수록 조직 내 무례함이 정서적 몰입에 미치는 부(-)의 영향이 더욱더 강화된다는 것을 실증하였다. 따라서 본 연구는 조직 내 무례함과 정서적 몰입 간의 인과관계를 실증적 연구를 통해서 보여주었다는데 이론적 시사점이 있다. 또한 조직 내 무례함과 정서적 몰입간의 관계에서 성실성의 조절효과를 실증적으로 밝혔다는데 연구의 의의가 있을 것이다.

• 복식문화연구
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• 제27권6호
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• pp.553-568
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• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• 보건의료산업학회지
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• 제11권3호
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• pp.13-21
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• 2017

Objectives : This study investigated the effects of psychological ownership on job attitude markers (job satisfaction and affective commitment) of employees in general hospitals. Methods : Data were collected using self-administered questionnaire completed by employees in two hospitals in Seoul and Gyeonggi-do province, from May 21 to 26, 2014. Job attitude markers were measured by job satisfaction and affective commitment. We analyzed 300 cases using SPSS 21.0. Results : Psychological ownership of hospital employees had a significant effect on the job satisfaction and affective commitment. Psychological ownership explained a total of 20.5% and 9.9% of the variance in job satisfaction and affective commitment while controlling for gender, age, marital status, work position and work experience. Conclusions : Psychological ownership of hospital employees is a useful factor and key to recruiting and conducting training program for them, thus enhancing job attitudes.

• 한국조리학회지
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• 제20권5호
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• pp.101-105
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• 2014

The topics of leadership and culture have attracted substantial interest from both academics and practitioners. This study examines the effects of leadership styles and national culture on affective commitment in samples of the restaurant employees in US. In detail, this study examines how employees evaluate their leaders with different national cultures and the ways in which cultural similarity influences employees' affective commitment. The findings suggest that participative leadership style and supportive leadership style have effects on affective commitment but instrumental leadership style does not. In addition, the findings show that employees evaluate differently leaderships of their leaders with different national culture. Finally, in order to increase the employees' affective commitment, it is recommended for managers to employ supportive leadership style toward employees of different national cultures. Participative leadership style is more effective when a manager is familiar with his or her employees' national culture.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.997-1007
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• 2021

This study aims to redesign and find out the role of Islamic work ethics in influencing Islamic motivation, affective commitment, job satisfaction, and employee performance. Respondents in this study are populations of various cross-sectoral and cross-profession employees, such as government and private workers, soldiers, educators (teachers and lecturers) in various offices in Central Java. 220 questionnaires were distributed to all respondents, but the number of the returned questionnaires was 200. Thus, totally, this study analyzed 200 questionnaires. Data are analyzed using Structural Equation Modelling (SEM). The results show that the eight hypotheses are accepted: there is a positive and significant influence of Islamic work ethics on Islamic motivation; there is a positive and significant effect of Islamic work ethics on job satisfaction; there is a positive and significant effect of Islamic work on affective commitment; there is a positive and significant influence of Islamic motivation on affective commitment; there is a positive and significant influence of Islamic motivation on job satisfaction; there is a positive and significant effect of job satisfaction on employee performance; there is a positive and significant effect of affective commitment on employee performance; there is a positive and significant influence of Islamic motivation on employee performance.

• 대한안전경영과학회지
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• 제11권1호
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• pp.193-203
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• 2009

The purpose of this study verifies: the relationships between trust in supervisor and innovative behavior, and mediator effect of the organizational commitment(affective commitment, continuance commitment). In order to verify the relationships and mediator effect, data obtained from 140 employees working in business office in Ulsan Metropolitan City and they were analyzed by using SPSS 12.0. The findings are as follows: First, the relationship between trust in supervisor and the organizational commitment(affective commitment, continuance commitment) is positively related. Second, there was also a positive correlation between affective commitment and innovative behavior. Finally, affective commitment played as a partial mediator on the relationship between trust in supervisor and innovative behavior. However, there was no empirical evidence for the mediating effect of continuance commitment on the relationship between trust in supervisor and innovative behavior. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

• 산업융합연구
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• 제4권2호
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• pp.19-37
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• 2006

In Korea, by the reason of the rapid growth of internet users and the speedy development of ITC, the sales of cyber malls have grown to be ￦10.68 trillion. Over the past several years, trust and commitment have been viewed key concept and mediated variables in relationship marketing. From 2000s, trust and commitment have been studied in cyber shopping environment. Most of studies are the relationship of trust and loyalty or unidimensional commitment and loyalty. The purpose of our study focused the mediated effects of multidimensional commitment on relationship between trust and loyalty. Trust, affective commitment, and continuous commitment affected positive effects on loyalty. And trust also affected positive effect on affective commitment. Trust didn't affect positive effect on continuous directly. However, There was indirect effect of between trust and continuous commitment via affective commitment.