• 제목/요약/키워드: aesthetic factors

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인터넷 웹사이트의 시각적 디자인과 성과와의 관계에 관한 연구 (A Study on the Relationship of Visual Aesthetics Design and Performance in the Internet Web Site)

  • 김승경
    • 디지털산업정보학회논문지
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    • 제4권4호
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    • pp.85-101
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    • 2008
  • This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

Development and Evaluation of a Patient Garment Based on Functional-Modesty-Aesthetic (FMA) Model

  • Koo, Helen S.;Min, Seoha
    • International Journal of Costume and Fashion
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    • 제14권2호
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    • pp.67-79
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    • 2014
  • Recent research suggested that hospitals have not responded to consumer demand for the improved aesthetic and comfort of their patient garments. Thus a new patient garment has been developed considering human factors based on the Functional-Modesty-Aesthetics model. Based on the reviewed literature and the model, necessary design requirements were identified. Then the patient garment was evaluated in comparison to existing ones with regard to potential patients' satisfaction levels. As a result, the developed patient garment received better evaluations in the aspects of overall aesthetic satisfaction, color satisfaction, and willingness to wear than the existing patient garments.

심볼디자인의 소비자 반응에 대한 심미적 영향요소 연구 (The Influence of Aesthetic Elements on Consumer Responses of Symbol Design)

  • 김은주;양종열;홍찬석;강민수
    • 디자인학연구
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    • 제13권3호
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    • pp.7-16
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    • 2000
  • 디자인에 있어서 심미성은 경쟁요소로서의 중요한 역할을 담당하고 있다. 그 중요성은 경험적 심미학(experimental aesthetics), Gestalt심리학, 디자인 관련 문헌에서도 찾아볼 수 있다. 이러한 문헌에서는 심미성의 중요성 이외에도, 많은 심미적 영향요소들이 소비자 반응(인지적 반응, 감정적 반응, 의미일치)에 영향을 미치고 있음을 시사하고 있지만, 아직 그 연구는 미흡한 실정이다. 따라서 본 연구에서는 어떠한 디자인이 소비자에게 잘 인지되고(사실적인지), 긍정적 감정반응을 주는지, 또한, 이러한 반응에는 어떤 심미적 영향 요소들이 작용하는지를 심볼디자인을 통해 파악, 이를 바탕으로 심볼은 어떻게 디자인할 것인가에 대한 지침을 제공하고자 하였다.

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중국 백화점의 물리적 환경에 따른 소비자의 내적반응이 점포충성도에 미치는 영향 (The Physical Environment Influence of Chinese Department Stores and Consumer's Internal Responses on Store Loyalty)

  • 장정정;전지현;이영선
    • 한국의류학회지
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    • 제37권2호
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    • pp.202-212
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    • 2013
  • Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

한국형 슈퍼히어로 영화의 영상미학적 특성 연구 -영화 <전우치>의 플롯구조와 인물구성을 중심으로- (The Aesthetic Characteristics of Korean Superhero Film : Focus on Plot and Character of )

  • 현승훈
    • 한국콘텐츠학회논문지
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    • 제13권10호
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    • pp.132-139
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    • 2013
  • 본 연구는 영화 <전우치>의 텍스트 분석을 통해 한국형 슈퍼히어로 영화의 영상 미학적 특성을 고찰하고 있다. 기본적으로 영상 미학이라 함은 이야기의 구조, 인물 그리고 미장센 등 다양한 요소들을 포함한다. 따라서 본 연구에서는 영화<전우치>의 플롯구조에 대한 일차적 분석을 토대로 인물과 화면 등 기타 미학적 요소의 구성과 특징을 분석해 보았다. 본 연구가 특별히 영화 <전우치>를 텍스트로 선택한 이유는 기존의 할리우드 슈퍼히어로 영화와 비교될 만한 유사한 스토리 진행과 구성 그리고 장르적 스타일 때문이었다. 따라서 본 연구를 통해서 기존의 할리우드 슈퍼히어로 영화와 영화 <전우치> 사이에서의 공통된 영상미학적 특징들을 발견할 수 있었음과 동시에 국내 고전소설과 서구형 영웅장르의 새로운 접목으로 인한 제작상의 한계점 또한 존재함을 확인할 수 있었다.

Antithrombotic effect of epigallocatechin gallate on the patency of arterial microvascular anastomoses

  • Igde, Murat;Ozturk, Mehmet Onur;Yasar, Burak;Bulam, Mehmet Hakan;Ergani, Hasan Murat;Unlu, Ramazan Erkin
    • Archives of Plastic Surgery
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    • 제46권3호
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    • pp.214-220
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    • 2019
  • Background Microvascular anastomosis patency is adversely affected by local and systemic factors. Impaired intimal recovery and endothelial mechanisms promoting thrombus formation at the anastomotic site are common etiological factors of reduced anastomosis patency. Epigallocatechin gallate (EGCG) is a catechin derivative belonging to the flavonoid subgroup and is present in green tea (Camellia sinensis). This study investigated the effects of EGCG on the structure of vessel tips used in microvascular anastomoses and evaluated its effects on thrombus formation at an anastomotic site. Methods Thirty-six adult male Wistar albino rats were used in the study. The right femoral artery was cut and reanastomosed. The rats were divided into two groups (18 per group) and were systemically administered either EGCG or saline. Each group were then subdivided into three groups, each with six rats. Axial histological sections were taken from segments 1 cm proximal and 1 cm distal to the microvascular anastomosis site on days 5, 10, and 14. Results Thrombus formation was significantly different between the EGCG and control groups on day 5 (P=0.015) but not on days 10 or 14. The mean luminal diameter was significantly greater in the EGCG group on days 5 (P=0.002), 10 (P=0.026), and 14 (P=0.002). Intimal thickening was significantly higher on days 5 (P=0.041) and 10 (P=0.02). Conclusions EGCG showed vasodilatory effects and led to reduced early thrombus formation after microvascular repair. Similar studies on venous anastomoses and random or axial pedunculated skin flaps would also contribute valuable findings relevant to this topic.

Factors Affecting College Students' Teeth Whitening Preference

  • Seon-Rye Kim
    • 한국컴퓨터정보학회논문지
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    • 제28권10호
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    • pp.179-186
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    • 2023
  • 이 연구는 대학생들의 치아미백 선호도를 알아보고자 시행하였다. 대학생을 대상으로 치아미백에 대한 지식과 치아에 대한 만족도, 미의기준, 치아미백 선호도를 파악하고, 치아미백 선호도에 영향을 미치는 인자를 확인하였다. 일반적 질문, 치아미백 지식, 치아 만족도, 미의기준 및 치아미백 선호도 등, 총 28개 문항으로 이루어진 설문지를 이용하여, 2022년 6월 7일부터 10일까지 조사된 175부를 분석하였다. 분석을 위하여 기술통계, T검정, 분산분석, 회귀분석을 이용하였다. 연구 결과, 치아미백 지식은 5점 중 2.90점, 치아 만족도 2.97점, 미의기준 3.59점, 치아미백 선호도 3.28점이었다. 일반적 특성에 따른 치아미백 지식은 여성, 보건계열에서 높게 나타났고, 치아 만족도는 남성, 비보건계열, 성형시술을 받지 않은 군에서 높았다. 미의기준은 용돈이 많고, 성형시술 경험이 있는 군에서 높았다. 치아미백 선호도는 일반적 특성에 따른 차이가 없었다. 회귀분석 결과, 미의기준이 치아미백 선호도에 영향을 미치는 것(β=0.252)으로 나타났다.

제품디자인에 있어 사용자 선호와 심미적 영향요소의 상호관계와 디자인 고려 요소에 관한 연구 - 가전제품을 중심으로 - (A study on the relationship between user's preference and aesthetic elements, and the importance of aesthetic elements in product design - With relevance to Electrical Home Appliances -)

  • 정수경;홍정표
    • 디자인학연구
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    • 제18권2호
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    • pp.123-132
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    • 2005
  • 고도로 발달되고 있는 산업 사회에서의 디자인의 의미는 기업경영전략의 핵심이며 나아가 국가 경쟁력을 결정짓는 중요한 이슈이며 지속적인 경쟁우위를 획득하기 위한 수단이 되고 있다. 그리고 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 본 연구에서는 사용자의 제품선호도와 제품 평가에 영향을 주는 심미적 영향요소를 규명하기 위해 심미적 영향요소에 관한 선행연구를 토대로, 8가지의 심미적 영향요소를 선정하였다. 선정된 8개의 심미적 영향요소인 단순/복잡(simplicity), 균형(balance), 통일(unity), 율동(rhythm), 시대성/스타일(style), 독특성(novelty), 전형성(typicality), 비례(proportion)를 가지고 사용자 선호와 제품평가에 영향을 주는 심미적영향요소를 파악하였다. 따라서 본 연구에서는 제품별로 사용자 선호에 중요한 영향을 미치는 심미적영향요소의 중요도 정도와 고려해야 할 요소를 밝혀 제품디자인에 있어 심미적 영향요소의 가이드라인을 제시하여 제품디자인 시 활용할 수 있는 자료를 제공하고자 하였다.

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현대 패션 디자인의 그래픽 요소에 나타난 매개 소스별 미적 특성 -유희본능적 시각 표현을 중심으로- (Aesthetic Characteristics of Graphic Factor in Contemporary Fashion Design Categorized by Media Source -Focusing on Play-Instinct Visual Expression-)

  • 제갈미;이연희
    • 복식문화연구
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    • 제19권5호
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    • pp.945-956
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    • 2011
  • The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

시안의 80후, 90후 세대 여성의 미의식에 따른 화장행동 연구 (The Cosmetics Consumption Behavior Related to Aesthetic Consciousness in Post-80s, 90s Generation in Xi'an)

  • ;안서영;고애란
    • Human Ecology Research
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    • 제56권1호
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    • pp.85-97
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    • 2018
  • For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.