• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.139-154
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• 2011

Recently Internet keyword search service providers tends to use CPC advertizement method rather than CPM method. However researches how much the CPC method is beneficial to advertisers than CPM method in certain perspectives are insufficient and not performed systematically. So this paper tries to do comparative analysis about the two methods by analyzing the real transactional DB data from an advertizement agency. Due to the difficulties of direct comparison between the two methods because of their different expose positions on the Web and different types of attributes in DB, we did some preprocessing step for the transactional data. From the result of analysis, the click rate of CPC is higher than CPM by 1.3% and the unit cost for the CPC per one click is lower than CPM method by 51 Won. It shows the CPC method is more effective than CPM method for advertizement from the point of advertizement effectiveness (CTR) and advertizement cost (CPC). We hope this research would give useful information to advertisers and marketing managers in making advertizement strategy, marketing decision and budgeting.

• Journal of the Korean association of regional geographers
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• v.9 no.2
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• pp.217-231
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• 2003

The purpose of this study is to examine the characteristics of advertizing maps which were presented in one of the major daily newspapers(JoongAng Ilbo) from 1966 to 2000. The use of advertizing maps has been gradually increased year by year. Advertizing maps have appeared much frequently in spring and fall seasons, in October, and on Saturday and Wednesday. The predominance of such seasons, month, days is related to the real estate advertizement. The important categories which have been presented frequently are real estate for sale(62%), clothing sale(7%) and the image advertizement of big corporations(3%). Locator maps are preferred in the first two categories and background maps are usually used in the corporation advertizement. The symbols in the maps are different according to the custom, interest and the preference of map-producers and clients. The basic symbols for the good map, which are required in the general cartography, are scarcely shown in the advertizing maps. That is because the goal of advertizement is to appeal visually to consumers, therefore, the creativity of map-producer and the attraction of maps to draw the reader's interest are much required in the advertizing maps. It is concluded that the advertizing maps have their own values in themselves and we have to treat the journalistic cartography as a special field in cartography.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.289-293
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• 2004

The purpose of this study was to analyze the transition of housing facilities and the technicalization of the housing life through the newspaper advertisements between the 1970s' and 1990s'. The modernization on multi-family housing life since 1970s' was come true by functional equipments. Although the improvement on the material environments deteriorated the modernized life to the commercial uniformity.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.05a
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• pp.313-335
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• 2003

It has been thirty years since Daedeuk Science Park was established in Daejeon, Korea. The Park has grown to be a national center for scientific activities, hosting more thirty research institutes at major scale with 12,000 scientists. As a main purpose of establishing the science park was to promote sciences as basic research, there have not been much economic impacts created from the science park. There have also been very little networks established among research and educational institutes within the science park and the city of Daejeon in general. After the economic crisis in 1997, however, there have been increasing changes around the Park. Since then more than 400 technology-intensive firms were newly created, mainly from the research institutes, or introduced to the Park area. This paper analyzes R&D networks of these small firms, especially with research institutes and universities, based on a questionnaire survey. The paper has argued: 1) to establish technology transfer centers, 2) to emphasize research related to commercialization, 3) to intensify advertizement of research outputs to the potential entrepreneurs, 4) to assist entrepreneural associations of concerned companies.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10c
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• pp.99-101
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• 1998

점차 규모가 확대되어 가는 전자상거래 분야에서 차별화를 위하여 개인화된 서비스 제공을 위한 one-to-one 마케팅을 도입하였다. 기존의 가상 상점들을 사용자가 구매를 원하는 물건을 검색하여 찾아야 하는데, push기술과 에이젼트를 도입함으로써 고객에게 맞춤 서비스를 제공한다. 고객의 선호도 조사와 로그인한후의 행위를 모니터링하고 구매결과들을 분석하여 다음 고객의 방문시 그 고객만의 상점을 제공해준다. 모니터링 에이젼트(Monitoring Agent), 분석 에이젼트(Analysis Agent)의 도입으로 고객이 정말 원하는 것이 무엇인지 고객이 인지 못하고 있는 것도 제시함으로써 정보의 유용성을 높여주고, 개인화 에이젼트(Personalize Agent)를 통해 고객의 편의 도모뿐만 아니라 Rule-based에 근거하여 고객이 관심 있을 만한 상품과 광고를 선정해 제시함으로써 구매를 자극한다. 본 시스템에선 자바의 "Write Once, Run Anywhere" 성격에서 잘 나타난 분산환경에서의 장점을 이용하고자 최대한 자바의 기술을 사용해서 시스템을 설계하고 에이젼트를 만들었다.이젼트를 만들었다.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.13-25
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• 2004

The purpose of this study was to understand regional differences of clothing consumption behavior of Korean adolescents. Subjects were 624 male and female high school students in north and south to the Hangang river, Seoul, and those in Kunsan City, Jeonlabuk-Do. The clothing consumption orientation were classified 4 dimensions by factor analysis: brand orientation, others-sensitivity, impulse buying, and advertizement influence. Female students were significantly higher in brand orientation, others-sensitivity, and impulse buying than males. Students in the south Seoul are influenced more than the other two regions by brand orientation, others-sensitivity, and impulse buying. There were significant interaction effects in brand orientation and others sensitivity by sender and region. In the north Seoul students, males demonstrated less brand orientation than females. while south Seoul male students did high others-sensitivity tendency than male of the other regions. Males of north Seoul and Kunsan spent less expense for clothing, but south Seoul students equally in males and females spent the highest for clothing. About one-third of all adolescents had imitated appearance of an entertainer. mostly for hair-styles of them. Major commodities that teenagers purchased on impulse were shirts, pants, shoes, and bags. Since shoes prevailed among purchased famous brands, teenagers seem to be most interested in shoes as far as the brand was concerned in particular. In general, clear differences of gender and region were observed in clothing consumption behavior: male adolescents in the north Seoul and Kunsan City exhibited Passive clothing behavior, whereas south Seoul males and females showed active behavior and gender-equality.

• The KIPS Transactions:PartB
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• v.18B no.3
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• pp.109-116
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• 2011

In this paper, we introduce non-touch style interface system technology without any touch style controlling mechanism, which is called as "Air-interface". To develop this system, we used the full reflection principle of infrared (IR) light and then user's hand is separated from the background with the obtained image at every frame. The segmented hand region at every frame is used as input data for an hand-motion recognition module, and the hand-motion recognition module performs a suitable control event that has been mapped into the specified hand-motion through verifying the hand-motion. In this paper, we introduce some developed and suggested methods for image processing and hand-motion recognition. The developed air-touch technology will be very useful for advertizement panel, entertainment presentation system, kiosk system and so many applications.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.4
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• pp.642-656
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• 2011

As a part of the Saemangeum development, the Gunsan Bi-eung port is underway to be developed for a tourism complex. Since the perception and preferences of the residents are one of the most important steps for the project, those were surveyed and analyzed to generate a proposed vitalization plan. Based on the survey, most of residents had negative opinions on the current development and condition as well as the effectiveness of the development in the future. Residents also pointed out that leisure facilities and higher level of accommodation were necessary, and desired a coastal deck in the Bi-eung beach. Therefore, for vitalization of Bi-eung port area, construction of a comprehensive resort with sports and leisure facility is suggested to attract visitors. Also, efforts from residents and administrative supports are required in marketing, advertizement, and sound business environment.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.1-6
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• 2004

The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

• Journal of Physiology & Pathology in Korean Medicine
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• v.27 no.5
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• pp.667-671
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• 2013

The aim of this study was to know the current management status in Korean medical clinics (KMC) and the awareness of Korean medicine doctor. The simple random extraction method from the membership list of 'The Association of Korean Medicine' in 2010 was used for survey. The questionnaire which had used in 2008 was revised, and those were sent to each KMC by mail. A total of 107 data were acquired and frequency analysis was conducted. The result showed that the annual average employees working in each KMC was 2.9 persons and the number of daily outpatient was 33.8 person in 2010. The proportion of sales covered by medical insurance at KMC has been increasing annually as 42.9%, 43.5%, and 44.8% of total sales, whereas the uninsured sales was 57.1%, 56.5%, and 55.2% of total sales in 2008, 2009, and 2010 respectively. All of the responders recognized that the current situation of Korean medical service market was not good and the reason was mainly resulted from undeveloped medical technique, popularized use of functional foods for health and alternative medical care by Western medicine. To expand Korean medical service, the expansion of sales covered by public health medical insurance, government support and advertizement for public relation were needed.