• 대한가정학회지
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• 제28권3호
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• pp.13-24
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• 1990

The main purpose of this study are as follows ; 1) To examine closely the effect of personality dimension on brand image. 2) To investigate the difference of variables about brand image according to the characteristics of the population statistics and draw the strategies of marketing for our wear enterprises. A 300 Samples were selected from female in Seoul and the investigation was conducted during 21 days, from 1998. 9. 21 to 1988. 10. 11. As for survey methozs, the personality dimension test developed by Eysenk was adopted. To measure the brand image, the adjectives of the semantic differentia scale developed by Malhotra and adjective that has been used in various were image analysis were adopted. The data were analysed using the statistical technic of Correlation Coefficient, F-test, and X2 test. The Results obtained from this study were as follows. 1. There were partially significant relationships between adult female's four subordinate variables of the personality dimension and preferred brand image on Women's ready-made wear. 1) The people having a high Psychoticism tendency preferred "individual" image and less preferred "practical" image than the people of low Psychoticism. 2) The people having a high extraversion tendency preferred "bold", "aged" image and less preferred "feminine", "practical" image. 3) The unstable female having a high neuroticism tendency preferred "abscure" image and less preferred "Practical" "gaudy", "Open hearted" image. 4) The people having a high lie tendency perferred "intricate", "classical" image and less preferred "bold", "citified", "incongruous" image. 2. There were partially significant differences in adult female's preferred brand image on women's ready made wear according to the characteristics of the population statistics.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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• pp.435-438
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• 2003

A townscape has been a main factor in urban-development problems in Japan. In the townscape, keeping harmony with environment is a common goal. But useful and meaningful goals are expressing individuality and impression of the town in the townscape. In this paper, we propose the colony planning support system system to improve the townscape. The system finds propositional colour combinations based on three elements, town image, colour harmony, and cost. The targets of this model are mostly townscapes in residential areas that already exist, In this paper, we introduce the construction of a Kansei evaluation model to quantify the impression. First, we conducted computer-based evaluational experiments for 20 subjects using the SD method to clarify the relationship between town image and street colours. We chose 16 adjective words related to town image and prepared 100 colour picture samples for the evaluation. After the experiments, we constructed the model using a neural network for each word. We chose 62 experimental results for the training data of the neural network and 20 results for the testing data. Each colour in the data was selected to have unique hue, brightness or saturation attributes, After the construction, we tested the model for accuracy. We input the testing data into the constructed model and calculated errors between the output from the model and the experimental results. Testing of the model showed that the model worked well for more than 80％ of the samples. The model demonstrated influences of colours on the town image.

• 한국조경학회지
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• 제33권3호
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• pp.18-30
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• 2005

Since the 1990s, with the beginning of local autonomy, most Korean cities have tried to establish and reinforce their own identity. The Law on the Planning and the Use of National Land, which took effect in January 2003, requires major and minor cities to manage and develop a city image and a marketing strategy to reflect their current condition. However, many cities continue to experience confusion in implementing urban landscape planning because no efficient and systematic method has been provided for the analysis of a city's image. The absence of systematic analysis methods makes it difficult not only to assess the current condition of a city accurately but also to choose an appropriate policy for the given city. Consequently, many cities suffer excessive trials and errors in implementing the correct policies for their city. The purpose of this study was to analyze the image: of Kongju, which has many historical properties. For this purpose, adjective questionnaires and multi-dimensional scaling (MDS) were made use of in order to assess the city image. The results of this study can be summarized as follows: 1. There are five properties that serve as landmarts lie symbolize Kongju: Muryeong royal tomb, Castle Kong, Mt. Gyeoiryong, Forest Museum, and Kongju National Museum. 2. Based on the citizen survey regarding the city type, Kongju is seen as a historical and an educational city. 3. Based on the image positioning (image spatial plot), Kongju is described as an old and familiar city. There we, however, no landmarks which are in accord with the image of Kongju. It is difficult to establish and reinforce the image of a city with a single element like a landmark However, with steady follow-up research, this study may serve as a systematic and logical model to improve the urban landscape and image.

• 대한교통학회지
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• 제22권4호
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• pp.97-106
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• 2004

최근에 친환경적성에 대한 사회적 관심이 높아짐에 따라 도로건설에 있어서도 주변자연 조건을 훼손을 최소화할 수 있는 터널에 대한 수요가 늘어나고 있고(2001년 12월 현재 전년대비 42.7% 증가), 터널의 연장도 장대화(일반적으로 연장 1km이상의 터널)되고 있다. 그러나 장대터널은 장시간동안 좁고 한정된 공간에서의 주행을 하게 되는 운전자의 심리적 불안감을 증가시키고 집중력과 주변지역으로부터의 외부정보 인지가 충분하지 않는 등 인적, 물적의 다양한 교통문제와 깊은 관련을 갖고 있다. 따라서 본 연구에서는 현재 개통 운영 중인 터널을 대상으로 조명색채에 따른 내부경관을 연구함으로서 터널 내부조명시설의 개선을 통한 주행 쾌적성의 증대효과를 기대할 수 있는 방안제시에 주 목적을 두고 있다. 본 연구에서는 조명색채에 대한 감성이미지를 나타내기 위한 형용사 선정을 위하여 컬러 플래닝 시스템(CPS)를 사용하였다. CPS는 인간의 감성 표현을 정의된 "용어"로 표현하고 이 "용어"는 "이미지 스케일"상에 검색되어 이에 결합된 "이미지 패널"로 특정의 색채로 지정되는 일련의 과정을 나타낸다. 그리고 이렇게 선정된 용어로 SD(Semantic Differential Scale)법을 이용하여 설문지를 작성하고, 요인분석을 통해 피실험자들의 의식구조를 파악하였다. 또한 LISREL을 이용하여 터널 내부경관의 '선호도'를 종속변수로 한 모형을 구축한 결과, 조명색채에 대한 경관선호도에 영향을 미치는 요인으로 색채의 정서성과 기능성을 제시하였다.

• 한국비블리아학회지
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• 제25권3호
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• pp.101-118
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• 2014

컴퓨터 정보기술의 발전과 함께 감정 기반 컴퓨팅이 다양한 분야에 빠르게 발전하여 확산되고 있다. 감정 기반 컴퓨팅의 지속적인 발전을 위해서는 이미지와 같은 멀티미디어의 콘텐츠의 감정 기반 색인과 검색이 필수적이다. 그러나 감정과 같은 추상적 개념은 주관적이며 이미지의 하위 수준 속성에서 유추하는데 한계가 있기 때문에 감정 색인은 통상적으로 난제로 여겨진다. 본 연구는 감정 색인 개선을 위해서 이미지에 대하여 이용자가 느끼는 감정 반응을 활용하여 이미지를 감정으로 접근하는데 있어서 확장된 접근점을 제공하는 방안을 고찰하였다. 이를 위하여 유로피아나 DB에서 사랑, 행복, 분노, 공포, 슬픔의 5가지 기본 감정을 표현한 이미지 15건을 선정하여 20명의 연구 참여자에게 보여주고 용어를 수집하였다. 이용자의 이미지 반응에서 수집한 용어는 정련 후 총 399건의 고유한 용어로 나타났다. 고유한 399건의 용어는 전체 1,093회 출현하였으며, 동시출현단어분석을 수행하여 상위 출현한 용어 네트워크를 구현하였다. 동시출현단어분석 기반의 네트워크를 통해서 기본 감정 용어와 함께 빈번하게 출현하는 용어를 규명하였다. 이를 통해 기본 감정용어와 함께 확장되어 제시될 수 있는 용어는 형용사, 동작/행위 표현 등 다양하게 나타났다.

• 한국의류학회지
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• 제30권4호
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• pp.531-541
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• 2006

The purpose of this study is to examine the semantic structure about the image shown on the product, brand and advertisement and figuring out its features through the correlation among brand images. For the study, nine brands(Guess, Bangbang, ONG, NIX, TBJ, Levi's, OPT, FRJ, Jambangee) as subjects for investigation has been selected and divided into the image of brand(9 brands), product(108 products, 12 pieces for each product) and advertisement(9 points) by the measure of 26 adjective pairs. The survey has been collected on the subject of 540 men and women who live in around Busan city areas and has been taken the statistics. The results on investigating the semantic structures of the product images about jean brands, there are five main factors, such as, individuality, attractiveness, activeness, modernity, hardness & softness. The results on examining the semantic structures of the brand images about jean brands, the factors are attractiveness, activeness, vitality, hardness & softness, fadness. The results on investigating the semantic structure of the advertisement images about jean brands, the factors are attractiveness, individuality, modernity, activeness. The results on the classification of brand images are presented as four groups, the first group is that brand and advertisement image are pretty similar but product image is differential according to brand and the second group, product and advertisement image are similar but brand image is differential. The third group is that product and brand image are similar but advertisement is differential and the fourth group, product, brand and advertisement are similar.

• 한국의류학회지
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• 제31권2호
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• pp.225-235
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• 2007

The purpose of this study is to grasp the character of consumers and the situation of domestic kidult fashion market. By grasping the distribution of kidult generation and the factors of product-selection based on products images, this research could be a substantial data to kidult associated company product planning and marketers. Subjects for this study were 213 Daegu women from 20 to 30 yearn of age who have high propensity to kidult. The statistical treatment of material used by SPSS 1.0 program consists of frequency analysis, factor analysis, multiple regression analysis, cluster analysis, and t-test. As a results, the characteristics of kidult consumers are classified as six factors. On image toward of kidult fashion goods, there was a significant difference 20 and 30 aged generation. According to fashion goods group, each group recognized on image of fashion products as follow: Group A is 'fancy', group B is 'childish', group C are 'familiarity', group D was recognized as 'fancy' and was identical to A on adjective expression, but was different A on recognition. All consumer characteristics of fun, character, girlish, nostalgia have a significant relation with the recurrence of products selection factor, and its order was character, girlish, nostalgia, and fun.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.179-187
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• 2010

For the user-centered interior space design, a designer needs to carefully focus on the details from which the user must keenly observe or concentrate on the space and how to deliberately check the image of the space. Following this view, for the user-centered interior space design this study analyzes the way which the space is represented from the perspective of the image assessment. The results obtained from this study are summarized as follows: First, this study analyzed the characteristic of space image change in the form of cross-comparison between one space and a rotated space. With analyzing of an eye fixation by showing the space, the space images of "concentration-dispersion" and "strengthening-weaken "have an important role in the analysis of the perception of space. it confirmed that the method of space perception was changed by rotated the space. Second, With changing quantities of image and extraction of deviation from adjective in survey, it quantitatively graps that respondents of feel in space perception by changing the space and "concentration" and 'dispersion" for process of space choice. The results of the research can provide important basis to judge the changing of space perception by visual perception. Third, through the analysis of image change rate and deviation rate, the characteristics of image change with space change can be analyzed. The results derived from the study provide the evidence to support the image change by space rotating.

• 교육녹색환경연구
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• 제5권2호
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• pp.53-66
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• 2006

Recent color plans in school buildings are made by experts through public offerings for prizes for designs etc in relatively many cases. But it is necessary to review if such color plans are actually well conform to students' emotions and what trend the color plans made as such have. Therefore, this study examined and analyzed the exterior colors of the school buildings planned by public offerings for prizes for designs and reviewed the result comparing to the color preferences of students that had already been studied to figure out the differences between existing theories and the realities. And it was examined what differences were existing in the trends of color plans and color images examined between each of school levels. The result of the study compared to theories is as follows. First, when the color distributions were reviewed for each school level, it could be confirmed that the overall distributions moved from Y category to B category and whereas warm colors were more widely distributed and the number of colors were greater compared to cold colors in case of elementary schools, the distributions of warm colors gradually decreased as school level moves to high schools. Second, the color use distributions of elementary school students were revealed to be more diversified than middle and high school students and also the number of colors used was 9.5 in average in elementary school and middle schools and high schools were similar to each other with average 5.86 colors in middle schools and 6.33 colors in high schools showing a little differences in color use distributions among school levels of elementary schools, middle schools and high schools. Third, in case of elementary schools, except main colors, both of subsidiary colors and emphasizing colors had the distributions of warm colors of R, YR, Y categories and cold colors of B, PB categories and this is also consistent with the results of existing research results indicating that low grade students prefor for warm colors and high grade students prefer for cold colors. Fourth, in case of middle schools and high schools, although the distributions of warm colors decreased, the distributions of warm colors and cold colors were revealed to be similar. This is considered to be consistent with the existing research results indicating that girl students prefer for warm colors even if their ages go up. Fifth, as for the images of main colors, subsidiary colors and emphasizing colors resulted from the comparisons by solid color Image Scales and adjective Image Scales, first, in case of main colors, natural images or clear images appeared the most in all of elementary schools, middle schools and high schools indicating that basically calmness is emphasized with soft images rather than hard images and static images rather than dynamic images. Also, in case of subsidiary colors or emphasizing colors, cheerful images or splendid images are also seen to decrease as school level goes from elementary schools to high schools in adjective Image Scales and this is considered to reflect the color sentiment differences between children and juveniles based on ages.

• 한국실내디자인학회논문집
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• 제22권1호
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• pp.3-10
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• 2013

This study, with a space of cafeteria for the object, selected adjective and space for space evaluation based on existing dissertations and experts' survey so as to analyze the perception features by adjective into perception types. At space evaluation, the purpose of visiting the cafeteria was setup for test. Analysis of what perceptual information on the space was acquired enables to set up any features at a space and the direction of designing. The approach through the evaluation of space perception assigning this kind of observing intentionality can be applied to emotion technique which connects a designer to customers. From this study, the following conclusion has been reached. Frist, the difference at perception type by gender is formality, which is higher with women than men. When it is considered that other types are identical, it can be seen that the formality is the perception type to decide the selection of gender and has the highest average value among all the three types. On the whole, men have the tendency for regarding spaciality as the most important, while women have that for looking upon formality as such. Second, to the question what element they would see first when visiting for conversation, men and women answered respectively that they would see partition (35.6%) and chairs (38.0%). Men had a very strong propensity for the element of area section(partition) supporting the activity of purpose and women regarded the element of behavior support(chair) carrying out the activity of purpose as important. Third, the analysis of deviance shown at the formality of perception type showed that men had dispersive selection at the process of selecting all adjectives and their features at the process of space perception were higher than spaciality and fancine.