• 한국유통학회지:유통연구
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• 제15권4호
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• pp.61-85
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• 2010

본 연구에서는 국내 대형할인점의 확산을 효과적으로 설명하기 위해 기업의 정보와 구매자의 구전으로 확산을 설명하는 Bass모형에 제3의 요소로 공간적 영향력을 고려하였다. 국내 대형할인점의 확산은 확산중심지인 서울경인지역에서 저차중심지인 4개 지역권역으로 확산되는 형태를 보임에 따라 공간적 영향이 중요하게 작용할 것으로 기대된다. 본 연구에서 공간적으로 구분된 시장 A(확산중심지)가 시장 B(저차중심지)에 미치는 영향이 완전히 통제되지 못하는 상황에서 시장 A가 시장 B에 미치는 공간적 영향을 다국가확산모형(multinational diffusion model)을 확장한 공간확산모형(spatial diffusion model)을 이용하여 정의하였다. Bass모형과 공간확산모형의 모수추정을 통해 두 가지 정보전달경로와 관련된 혁신계수와 모방계수로 확산을 설명하는 Bass모형보다 공간확산모형이 국내 대형할인점 확산을 더욱 효과적으로 설명하는 것으로 나타났다. 또한 혁신중심지인 서울경인과 4개 지역권역의 소매환경을 나타내는 개념적 거리에 따라 공간확산모형에서 공간적요인의 영향력이 달라질 것이 기대되어 공간확산계수와 소매환경변수간의 상관관계를 살펴보았고, 연구결과 확산중심지에서 저차중심지에 대한 공간적 영향력은 저차중심지의 소매환경이 확산중심지의 소매환경과 유사할수록 크다는 것을 밝혀내었다.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 대한수학회보
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• 제39권4호
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• pp.705-714
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• 2002

We consider a jump-diffusion model generated by a Levy process for an asset price. We present an error estimate for the option prices between the jump-diffusion model and the Black-scholes model when the former converges weakly to the latter.

• Geomechanics and Engineering
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• 제37권2호
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• pp.97-107
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• 2024

The accurate prediction of grouting upward diffusion height is crucial for estimating the bearing capacity of tip-grouted piles. Borehole construction during the installation of bored piles induces soil unloading, resulting in both radial stress loss in the surrounding soil and an impact on grouting fluid diffusion. In this study, a modified model is developed for predicting grout diffusion height. This model incorporates the classical rheological equation of power-law cement grout and the cavity reverse expansion model to account for different degrees of unloading. A series of single-pile tip grouting and static load tests are conducted with varying initial grouting pressures. The test results demonstrate a significant effect of vertical grout diffusion on improving pile lateral friction resistance and bearing capacity. Increasing the grouting pressure leads to an increase in the vertical height of the grout. A comparison between the predicted values using the proposed model and the actual measured results reveals a model error ranging from -12.3% to 8.0%. Parametric analysis shows that grout diffusion height increases with an increase in the degree of unloading, with a more pronounced effect observed at higher grouting pressures. Two case studies are presented to verify the applicability of the proposed model. Field measurements of grout diffusion height correspond to unloading ratios of 0.68 and 0.71, respectively, as predicted by the model. Neglecting the unloading effect would result in a conservative estimate.

• 산업공학
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• 제23권4호
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• pp.337-348
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• 2010

The Bass model is the most widely used model in research of new product diffusion because it presents a nice explanation on the diffusion process of new products. However, it has a limitation that its performance of fitness is lower as the available data become less and also, the diffusion curve is bell-shape and so, it can not represent the various diffusion patterns. Recently, a two-pieces Bass model is developed and applied to analyze diffusion of 10 products. The results are encouraging in terms of fitness. However, diffusion pattern is not dealt with in the paper. In this paper, analysis of diffusion pattern is in depth addressed in two-pieces Bass model. It is shown that the diffusion curves are divided into 3 types with respect to the peak adoption rate and each type is divided into 2 types further. Takeoff time of a diffusion process is analyzed by using the inflection point and regime-change time where it represents the point that imitation and innovation parameters change. Empirical studies for 68 products(28 domestic products and 40 USA products) are performed to analyze the diffusion pattern. Findings are that diffusion patterns of all products except 1 USA product show type I and regime-change time becomes shorter as the introduction time of the product is later in domestic products and regime-change time can be regarded as a takeoff time in 47% of total 68 products.

• 한국경영과학회지
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• 제37권2호
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• pp.113-125
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• 2012

The logistic model and the Bass model have diverse names and formulae in diffusion theory. This diversity makes users or readers confused while it also contributes to the flexibility of modeling. The method of handling the integration constant, which is generated in process of deriving the closed form solution of the differential equation for a diffusion model, results in two different 'actual' models. We rename the actual four models and propose the usage of the models with respect to the purpose of model applications. The application purpose would be the explanation of historical diffusion pattern or the forecasting of future demand. Empirical validation with 86 historical diffusion data shows that misuse of the models can draw improper conclusions for the explanation of historical diffusion pattern.

• 한국안전학회지
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• 제25권3호
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• pp.22-27
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• 2010

A prediction performance of Fire Dynamics Simulator(FDS) developed by NIST for the diffusion flame structure was validated with experimental results of a laminar slot jet diffusion flame. Two mixture fraction combustion models and two finite chemistry combustion models were used in the FDS simulation for the validation of the jet diffusion flame structure. In order to enhance the prediction performance of flame structure, DNS and radiation model was applied to the simulation. The reaction rates of the finite chemistry combustion models were appropriately adjusted to the diffusion flame. The mixture fraction combustion model predicted the diffusion flame structure reasonably. A 1-step finite chemistry combustion model cannot predict the flame structure well, but the simulation results of a 2-step model were in good agreement with those of experiment except $CO_2$ concentration. It was identified that the 2-step model can be used in the investigation of flame suppression limit with further adjustment of reaction rates

• 대한기계학회논문집
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• 제11권3호
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• pp.528-536
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• 1987

본 연구에서는 간헐적인 유동에 의거한 체적 대류 모델을 설정하고, 구배 확 산 모델에 유동장의 중심부와 외부에서 서로 다른 무게값을 부여하는 혼성 확산 모델 (hybrid diffusion model)을 제안하며, 이 모델을 검증하기 위한 첫 단계로서 평면 제 트 유동에 대하여 수치 계산을 수행하다. 여기에는 간헐도에 대한 난류 전달 방정식 이 필요한데 이 방정식의 생성항(production term)은 곧 외부의 비회전 유동이 난류성 유체로 유입되는 정도를 의미하게 된다.

• 정보처리학회논문지B
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• 제15B권6호
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• pp.561-574
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• 2008

2차원 전기영동 영상 분석 프로그램의 반점 검출 단계는 영상 분할 알고리즘을 사용해서 겔 영상을 반점 영역으로 분할하고 각 반점 영역을 반점 형태 모형에 정합하여 다음 단계에 필요한 반점 정보를 정량화한다. 현재 영상 분할 알고리즘으로는 분수령 기법이 일반적으로 사용되며, 대표적인 반점 형태 모형으로는 가우스 모형, 확산 모형이 있다. 확산 모형이 가우스 모형보다 실제의 반점 형태에 좀 더 가깝기는 하지만, 반점 형태는 매우 다양하며 특히 x-축과 y-축에 대해서 비대칭적인 형태를 보인다. 반점이 비대칭적 형태인 이유는 2-DE 처리가 통상 이상적인 환경 하에서 이루어질 수 없기 때문에 단백질이 완전히 확산되지 못하기 때문으로 알려져 있다. 따라서 본 논문에서는 비대칭 확산 모형을 제안한다. 비대칭 확산 모형은 초기에는 단백질이 하나의 원으로부터 확산되지만, 시간이 흐름에 따라 x-축과 y-축에 대해서 비대칭적으로 확산된다고 가정한 모형이다. 실험으로서 19개의 겔 영상에 대해서 세 모형별로 반점 정합을 수행하고 세 모형의 비교를 위해서 SNR의 평균을 구하였다. 실험결과인 SNR의 평균은 가우스 모형이 14.22dB, 확산 모형이 20.72dB, 비대칭 확산 모형이 22.85dB이었다. 실험결과로써 비대칭 확산 모형이 가우스 모형과 확산 모형에 비해서 반점 정합에 보다 더 효율적이며 적합한 모형임을 확인하였다.