• 농업과학연구
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• 제38권3호
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• pp.593-606
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• 2011

Brand is becoming more important as a way to achieve differentiation since consumers tend to buy brands not products. This study primarily aims to determine the critical success factors of two world famous fruit brands, Sunkist and ZESPRI, and to present management strategies to enhance the value of domestic fruit brands. The lessons learned from the case studies of Sunkist and ZESPRI reconfirm the importance of essential factors for a successful fruit brand, that is, quality control, steady supply, advertising and promotion, recipes and processed products, handling items and regional boundaries.

• 한국경제지리학회지
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• 제16권4호
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• pp.585-596
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• 2013

본 연구는 뉴질랜드에 기반을 둔 초국적 유통업체 제스프리사와 제주도 서귀포시 농가 간 제스프리 골드키위 계약생산에 주목하고, 계약생산의 목적과 실제를 고찰하여 지역농가가 초국적 농식품 체계에 어떻게 통합되고 있는지를 밝혀보고자 하였다. 지역농가는 계약생산을 통해 제스프리사의 글로벌 수급 전략에서 로컬 시장의 수요를 충당하는 역할을 수행함에 따라 제스프리사가 주도하는 초국적 농식품 체계에 통합되고 있다. 이 과정에서 계약기업은 생산요소 공급에서 제한적인 역할만을 담당하고, 생산기술의 현장 적용에 있어서도 현지 생산자와 협력을 통해 진행하고 있다. 이로 인해 지역농업에 대한 계약기업의 통제력은 제한되고, 지역농가와 기업 간 관계는 농가가 능동적으로 생산에 참여함에 따라 수평적인 관계를 형성하고 있다.

• 한국식품과학회지
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• 제46권3호
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• pp.369-374
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• 2014

Zespri green kiwi의 무기질은 K, P, Ca 순으로 많았으며, 아미노산은 glutamic acid, aspartic acid, arginine 순으로 많이 함유되어 있었다. 지방산 함량은 a-linolenic acid, oleic acid 순으로 많이 함유되어 있었으며, 유리당은 fructose 함량이 가장 높았다. Vitamin C와 ${\beta}$-carotene 함량은 각각 29.21 mg/100 g, $1.35{\mu}g/100g$이었다. Total phenolics는 n-hexane 분획물이 11.83 mg GAE/g으로 가장 높았으며, ABTS radical 소거활성 및 지질 과산화 억제활성에서는 농도 의존적으로 in vitro 항산화 활성이 증가하는 경향을 보였다. 또한 oxidative stress에 대한 신경세포 보호효과 역시 농도의존적 경향을 보여주었다. 본 연구 결과를 종합해볼 때, 생리활성 소재로서의 phenolics를 함유한 kiwi fruit (A.deliciosa)는 in vitro 항산화 활성과 함께 신경세포 보호효과를 기초로 한 고부가 가치 건강지향식품 소재로서의 활용가치가 높다고 판단된다.

• The Plant Pathology Journal
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• 제37권4호
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• pp.347-355
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• 2021

Ripe rot caused by Botryosphaeria dothidea is one of the serious diseases of postharvest kiwifruit. In order to control ripe rot on Actinidia chinensis cultivar 'Zesy002', several commercial agrofungicides were selected by an antifungal test on an artificial medium. Furthermore, disease suppression by the selected fungicides was evaluated on the kiwifruit by inoculation with a conidial suspension of B. dothidea. On the artificial media containing boscalid + fludioxonil was shown to be the most effective antifungal activity. However, in the bio-test pyraclostrobin + boscalid and iminoctadinetris were the most effective agrochemicals on the fruit. On the other hand, the infection structures of B. dothidea on kiwifruit treated with pyraclostrobin + boscalid were observed with a fluorescent microscope. Most of the fungal conidia had not germinated on the kiwifruit treated with the agrochemicals whereas on the untreated fruit the fungal conidia had mostly germinated. Electron microscopy of the fine structures showed morphological changes to the conidia and branch of hyphae on the kiwifruit pre-treated with pyraclostrobin + boscalid, indicating its suppression effect on fungal growth. Based on this observation, it is suggested that ripe rot by B. dothidea may be suppressed through the inhibition of conidial germination on the kiwifruit treated with the agrochemicals.

• 식물병연구
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• 제27권1호
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• pp.24-31
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• 2021

Since the past few years, dimple rot has become one of the most serious diseases affecting Actinidia chinensis var. chinensis 'Zesy002' kiwifruit in Korea, leading to a low quality and subsequent losses of income. In the current study, the causal pathogen of side rot on 'Zesy002' kiwifruit was identified to be Botryosphaeria dothidea, a widespread pathogen that could penetrate the fruit directly without wounding. Diaporthe sp., another pathogen causing dimple rot, was isolated from infected kiwifruit. It was not able to infect fruits without wounding. Dimple-rot symptoms are known to be associated with other pathogens from the Pseudocercospora genus. In this study, B. dothidea was ratified as the causal disease agent in Jeju Island. To illustrate the pathogenicity of this fungus on 'Zesy002', further studies such as observation of infection structures of fungus may be needed.

• 한국식품영양학회지
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• 제30권4호
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• pp.710-718
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• 2017

Contents of water soluble vitamin $B_6$ in a total of 62 agricultural products cultivated in local areas in Korea were analyzed by high performance liquid chromatography with fluorescence detector (HPLC/FLD). To verify the method of vitamin $B_6$ analysis, a quality control chart was formulated with in-house control using a mixture of broccoli and shiitake mushrooms. Among cereals, high content of vitamin $B_6$ measured $234.3{\sim}260.3{\mu}g/100g$ in dried mung bean and soybean. Vitamin $B_6$ content of non-glutinous and glutinous black rice measured $105.0{\mu}g/100g$ and $129.7{\mu}g/100g$, respectively. In vegetables, high content of vitamin $B_6$ were measured in passion fruit ($104.3{\mu}g/100g$), gat ($55.7{\sim}84.3{\mu}g/100g$), gomchwi ($31.3{\sim}88.0{\mu}g/100g$) and garlic ($72.7{\sim}98.3{\mu}g/100g$). Among fruits, gold kiwi 'Zespri' and green kiwi 'Hayward' revealed high vitamin $B_6$ content of $116.3{\mu}g/100g$ and $78.7{\mu}g/100g$, respectively. In persimmons, daebongsi had high vitamin $B_6$ content ($36.0{\sim}72.7{\mu}g/100g$) than bansi and sweet persimmon. Vitamin $B_6$ content in dried jujube and persimmon increased more than $86.7{\mu}g/100g$ compared to fresh materials. Among specialty crops, green tea powder ($64.7{\sim}251.0{\mu}g/100g$) and sansuyu ($172.3{\mu}g/100g$) revealed high content. Of mushrooms, vitamin $B_6$ content of Sparassis crispa ($139.3{\mu}g/100g$) was the highest. Vitamin $B_6$ content information of agricultural products in local areas in Korea collected from this experiment will be used as valuable preliminary data for grasp national nutritional status.