1 |
Aaker DA. 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, USA.
|
2 |
Beverland M. 2001. Creating value through brands: the ZESPRI Kiwifruit case. British Food Journal 103(6): 383-399.
DOI
ScienceOn
|
3 |
Boland M, Pozo V, Sumner D. 2009. Sunkist Growers: Refreshing the brand. Review of Agricultural Economics 31(3): 628- 639.
DOI
ScienceOn
|
4 |
Jeon CG. 2008. Current situation and challenges of fruit brands. Korea Rural Economic Institute, Agricultural Outlook 2008 (II): 781-806. (in Korean).
|
5 |
Keller KL. 2003. Brand Synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research 29(4): 595-600.
DOI
ScienceOn
|
6 |
Kim DH. 2009. Agrofood Marketing. HNCOM, Seoul, Korea. (in Korean).
|
7 |
Kim BR, Lee MK, Yoo CH. 2009. Current situation and success factors of ZESPRI. Korea Rural Economic Institute, World Agriculture 104: 41-59. (in Korean).
|
8 |
Korea Agro-Fisheries Trade Corporation (KATC). 2006. All Things about Agricultural Brands. Seoul, Korea. (in Korean).
|
9 |
Korea Agro-Fisheries Trade Corporation (KATC). 2007. Current Situation of Agricultural and Livestock Products Brands. Seoul, Korea. (in Korean).
|
10 |
Lee BS, Wi TS. 2004. Consumer's awareness for fruit brand and some strategies. Korean Journal of Food Marketing Economics 21(1): 103-119. (in Korean).
|
11 |
Lee SY, Kim HB. 2006. Challenges and innovations of Sunkist Growers, Inc. Nonghyup(NACF) Monthly Research 582: 1-19. (in Korean).
|
12 |
Merlo C. 1993. Heritage of Gold: The First 100 Years of Sunkist Growers, Inc., 1893-1993. Sunkist Growers, Inc., Sherman Oaks, CA, USA.
|
13 |
Smith C. 2004. A cooperative evolution - Sunkist competes in the global market. United States Department of Agriculture, Agricultural Outlook Forum 2004.
|
14 |
Sunkist Growers, Inc. 2007-2009. Sunkist Annual Report 2007-2009.
|
15 |
ZESPRI Group Limited. 2007-2010. ZESPRI Annual Report 2007/08-2009/10.
|