• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.87-98
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• 2022

Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach's alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam's domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.391-397
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• 2021

One of the sustainable development goals is to promote good health and well-being for all people. Child health is a top priority since their health issues can have a detrimental impact on human capital development, which is a critical input for the growth model. This paper applies the health production model to explore the determinants that influence the health of children under the age of five. The results of a survey of 203 households in Ho Chi Minh City, Vietnam, were examined. Child health is measured using anthropometric indicators such as weight-for-age, height-for-age, and weight-for-height (ZWFH). Three separate multinomial logistic models are regressed to examine the drivers of child health as proxied by z-score weight for age, z-score height for age, and z-score weight for height. The significance of input variables relating to a child's attributes, household, and environment was validated by the findings. The inclusion of overweight besides under-nourished indexes is novel because it reflects the current trend of child over-nutrition. The findings of the study highlight the importance of a wide range of initiatives to enhance child health. Moreover, the genetic effect is found to be crowded out by environmental and household factors. The finding verifies that despite their parents' moderate height, the future generation of Vietnamese can achieve the desired height.