• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.129-142
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• 2005

As more our society express their interests in strong and independent women on the onset of the 21st century when source of power shifts to knowledge and information, women with economic power are increasing in number, which is because demands for delicacy and objective Judgment known as unique qualities of woman who was deemed to be inferior to man in the past century are now in the rise in many professional sectors. The shift in public awareness of female image and capability is also being manifested recently by a new fashion style named New Women Power Dressing. Comparing the so-called new power dressing style with the female yuppie fashion of the 80s known to have marked the beginning of female power dressing, this study aims to define the uniqueness of women power dressing style of today, reanalyze the fashion style of today in reference to its predecessors and predict new fashion trend for the futurr. As a conclusion, both of the female yuppie style of the 80s and the new power dressing trend of the 2000s were found to stress manliness and showoff. Such characteristics were expressed in terms of focuses on both fitness and fashion style. However, the female yuppie look of the 80s and its successor of the 2000s showed significant difference in what they were intended to signify internally and how they were displayed externally.

• Proceedings of the Korea Society of Costume Conference
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• 2004.10a
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• pp.66-67
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• 2004

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.117-126
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• 2006

A movie's fashion style delivers the overall atmosphere of the scene including the characters's class, personality, spiritual world and inner thinking and even their conflicts in the story. The movie 'American Psycho' directed by Mary Harron and based on from Bret Easton Ellis's original novel ridicules the American yuppie culture of the 1980's through the behavior of the hero Patrick Bateman. The life style of the yuppie sees itself as the high-class embodiment of a particular culture, but the various subcultures such as Glam and Punk show that it is merely a two-faced culture suffering from hypocrisy and mammonism. An analysis of the costumes found in the movie indicated an exhibition of the 1980's Haute Couture fashion, which was mainly occupied by the mainstream social class and of the social phenomenon of post-modernism. The anti-fashion presented in the movie as the resistance culture formed by the subculture was in extreme contrast with the expression of self-actualization.