• Title/Summary/Keyword: YouView

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Impact Analysis of True View Ad Typees : Focusing on YouTube In-Stream Ads (TrueView 광고 유형에 따른 노출 효과 분석 : YouTube 인스트림광고 중심으로)

  • Kim, Tae Soon;Noh, Hwang Woo
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.179-180
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    • 2018
  • 최근 N스크린 세대의 새로운 소비 주도층인 밀레니얼세대(10대~20대 초반)의 증가로 모바일 YouTube 동영상 시청자가 증가하였다. 이로 인해 광고 노출 가능성이 높아지고 있어 YouTube 인스트림 광고가 광고주들의 높은 주목을 받고 있다. 그러나 현재 광고 게재에 따른 정확한 노출 효과에 대한 연구 분석 자료는 현저히 부족하다. 이에 모바일 YouTube 동영상 시청자 수가 가장 높은 10대~20대 초반을 대상으로 국내 YouTube 인스트림 광고 사례 10개를 선정하여 선택적 시청에 따른 시청자들의 행태 파악과 광고 몰입도를 분석해 보았다. 분석 결과 소구 유형별 광고 몰입도는 이성소구보다 감성소구가 컸으며, 그 중 유머소구의 광고 몰입도가 가장 크게 나타났다. 본 연구 결과가 향후 광고 노출 효과를 높이는데 도움이 되기를 기대한다.

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Analysis of the dentistry-related contents uploaded on YouTube Korea (YouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안)

  • Jo, Jaehyun;Kwon, Hyuckjun;Jung, Seoyeon;Hu, Kyung-Seok;Jung, Il-Young;Seo, Jeong-Taeg
    • The Journal of the Korean dental association
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    • v.57 no.12
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    • pp.728-735
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    • 2019
  • Objective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword 'dentistry' were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.

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The Impact of K-Beauty Search Volumes on Export and Tourism: Based on the Google Search and YouTube Page View (K-뷰티(K-Beauty) 검색량이 수출과 관광에 미치는 영향: Google과 YouTube 검색 데이터 분석을 중심으로)

  • Lee, Sun-Jeong;Lee, Soobum
    • Review of Culture and Economy
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    • v.20 no.2
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    • pp.119-147
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    • 2017
  • This study analyzes Big Data to understand the economic influence of K-Beauty which is expected as a fast-growing industry. Because the content of K-beauty is mainly transmitted over the Internet, Big Data about K-Beauty in the database of online services can show interest and engagement in K-Beauty. The export volume of the beauty industry and the number of foreign tourist in Korea were used as dependent variables. The volume of Google search and the volume of YouTube page view were independent variables. According to the result of a multi-regression analysis, the volume of Google search of K-Beauty had a positive influence on both dependent variables, even after controlling for GDP (Gross Domestic Product) and distances between nations. When it comes to the volume of YouTube page view of K-Beauty, it had a positive relationship with the export volume of the beauty industry, whereas there was no significant relationship between the volume of YouTube page view and the number of foreign tourists. The result indicates that the content of K-Beauty has a significant impact on the beauty industry. Moreover, this empirical study shows that web search and YouTube search have a positive relationship with the economical aspect. These results can be used to discuss public relations strategy to promote K-Beauty industry.

Design Android-based image processing system using the Around-View (안드로이드 기반 영상처리를 이용한 Around-View 시스템 설계)

  • Kim, Gyu-Hyun;Jang, Jong-Wook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.421-424
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    • 2014
  • Currently, car black box, and CCTV products, such as image processing are prevalent on the market giving convenience to users.In particular, the black box of the driver driving a vehicle accident that occurred at the time to help identify the cause of the accident is gaining. Black box, the front or rear of the vehicle can check the image only. Because of the angle of view of the driver's vision or the black box can not determine a non-scene. In order to solve this problem by a more advanced system, the black box AVM (Around-View Monitoring) systems have been developed. AVM system to the vehicle's top-view images obtained before and after, left and right of the image, ie, $360^{\circ}$ image of the vehicle can be secured. AVM system must be installed on the vehicle, a desktop that you can acquire images Cling conditions. In this paper, we propose an Android-based tablet using the AVM system of the vehicle can achieve a $360^{\circ}$ image you want to design the system.

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The meaning of art revealed by The origin of the work of art and An outline of art (『예술작품의 근원』과 『예개(藝槪)』에 나타난 예술의 의미)

  • Kim, Hyounjong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.123-129
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    • 2020
  • In this study, I want to find the meaning of art by revealing the common points of art in two books: Heidegger's The origin of the work of art and Heejae You's An outline of art. This is maybe not only two men's view but also the very basic concept of general art. This study is divided by three main parts. First, "How are language and thought connected?" and "How could the meaning of art be considered through this concept." Heidegger insists that language is the important medium that determines thought of 'being itself', not just a way of conversation. In An outline of art, Heejae You presents similar concepts. Second is the connection between Heidegger's "Art is basically a dichtung" and An outline of art's view. Dichtung is not simply reading the meaning of text or image, but also incorporates speculation about the part without being thought. Third, Heejae You's corresponding point about Heidegger's 'das besinnliche Wissen'. The main study finding is the commonness between Eastern and Western art by comparing Heidegger's art view and Heejae You's art view, who studied the ancient China's overall literature.

정치유학의 사상연원과 쟁점 - 강유위康有爲와 장경蔣慶을 중심으로

  • Lee, Yeon-Do
    • 중국학논총
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    • no.61
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    • pp.323-340
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    • 2019
  • As the continent's Neo-Confucianism has emerged as an issue recently, Kang You-wei has become a hot topic in Chinese thought circles. His view that the goal of Confucianism is ultimately to reformbased on the "ChunQiu Gongyang" has been drawing new attention in the 2000s with the emergence of Political Confucianism. This paper reviews Kang You-wei's study of Chun Qiu Gongyang, which could be called the ideological origin of continental Confucianism, and also analyze the development process and problems of political Confucianism. In order to understand the current discussion of Confucian constitutionalism, an understanding of Kang You-wei should be preceded. Because most of the problems raised in continental political Confucianism, began with the idea of Kang, and they insist on returning to Kang You-wei as well.

A Study On The Life View of The Theory of Yin Yang Wu Xing in The Nei Ching (『횡제내경』 음양오행의론에 나타난 생명관 초탐)

  • Won Jong Sil;Kum Kyung Su
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.18 no.5
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    • pp.1270-1274
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    • 2004
  • In the Nei Ching. the interrelation of Yin and Yang within the human body. based upon a perfect balance and a perfect mutual control. The affinity of Yin and Yang to each other was held to have a decisive influence upon man's health. Perfect harmony between the two primogenial elements meant health. Disharmony or undue preponderance of one element brought disease and death. The interrelation of Yin and Yang in the Nei Ching, had the organic view of the life. The world view of the harmony and balance in Nei Ching shows a unified world view that is symmetrical and in equibrilium in unity and conflict of opposite elements instead of combining with the closely related elements, namely, it is a fact that the life principle of the theory of Yin and Yang in Nei Ching is not the object of the killing and destroying for unity and conflict of opposite elements but the life cycle and life rule for the purpose of achieving the world of harmony, coexistence, and engendering via check and balance as well as confrontation between the opposite elements. In Nei Ching, like this, in the case where all of the antagonistic elements including the antagonism between You and Me, Yin and Yang affirm and tolerate each other, the organic view of the life in which the life of You and Me and the macrocosm is able to be maintained is suggested to the human being at a whole crisis.

A Study on the Impact Factors of Contents Diffusion in Youtube using Integrated Content Network Analysis (일반영향요인과 댓글기반 콘텐츠 네트워크 분석을 통합한 유튜브(Youtube)상의 콘텐츠 확산 영향요인 연구)

  • Park, Byung Eun;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.21 no.3
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    • pp.19-36
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    • 2015
  • Social media is an emerging issue in content services and in current business environment. YouTube is the most representative social media service in the world. YouTube is different from other conventional content services in its open user participation and contents creation methods. To promote a content in YouTube, it is important to understand the diffusion phenomena of contents and the network structural characteristics. Most previous studies analyzed impact factors of contents diffusion from the view point of general behavioral factors. Currently some researchers use network structure factors. However, these two approaches have been used separately. However this study tries to analyze the general impact factors on the view count and content based network structures all together. In addition, when building a content based network, this study forms the network structure by analyzing user comments on 22,370 contents of YouTube not based on the individual user based network. From this study, we re-proved statistically the causal relations between view count and not only general factors but also network factors. Moreover by analyzing this integrated research model, we found that these factors affect the view count of YouTube according to the following order; Uploader Followers, Video Age, Betweenness Centrality, Comments, Closeness Centrality, Clustering Coefficient and Rating. However Degree Centrality and Eigenvector Centrality affect the view count negatively. From this research some strategic points for the utilizing of contents diffusion are as followings. First, it is needed to manage general factors such as the number of uploader followers or subscribers, the video age, the number of comments, average rating points, and etc. The impact of average rating points is not so much important as we thought before. However, it is needed to increase the number of uploader followers strategically and sustain the contents in the service as long as possible. Second, we need to pay attention to the impacts of betweenness centrality and closeness centrality among other network factors. Users seems to search the related subject or similar contents after watching a content. It is needed to shorten the distance between other popular contents in the service. Namely, this study showed that it is beneficial for increasing view counts by decreasing the number of search attempts and increasing similarity with many other contents. This is consistent with the result of the clustering coefficient impact analysis. Third, it is important to notice the negative impact of degree centrality and eigenvector centrality on the view count. If the number of connections with other contents is too much increased it means there are many similar contents and eventually it might distribute the view counts. Moreover, too high eigenvector centrality means that there are connections with popular contents around the content, and it might lose the view count because of the impact of the popular contents. It would be better to avoid connections with too powerful popular contents. From this study we analyzed the phenomenon and verified diffusion factors of Youtube contents by using an integrated model consisting of general factors and network structure factors. From the viewpoints of social contribution, this study might provide useful information to music or movie industry or other contents vendors for their effective contents services. This research provides basic schemes that can be applied strategically in online contents marketing. One of the limitations of this study is that this study formed a contents based network for the network structure analysis. It might be an indirect method to see the content network structure. We can use more various methods to establish direct content network. Further researches include more detailed researches like an analysis according to the types of contents or domains or characteristics of the contents or users, and etc.

A Study on the Fire Hazard and Improvement Schemes of a Rack-type Automatic Warehouse (랙크식 자동창고의 화재위험성 및 개선방안에 대한 연구)

  • Lee, You-Sik;Ahn, Young-Chull;Nam, Yu-Jin;You, Dong-Kyun;Kwark, Ji-Hyun
    • Journal of Power System Engineering
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    • v.21 no.3
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    • pp.19-29
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    • 2017
  • Recently, there has been increased demand for automatic warehouses with racks which are installed inside the warehouses to allow vertical loading of products or goods for space efficiency. Therefore considerations about fire hazards are extremely necessary. In this study, the fire hazard of automatic warehouse with racks was analyzed in the view of fire prevention engineering. It appeared its fire hazard was extremely high because of the undefined fire zones, the windowless floor, the large volume, the difficulty of extinguishment and the smoke emission in the view of building itself, and because of the fire hazard of load itself, the high fire load, and the chimney effect in the view of fire.

Identifying Travel Characteristics of Gangneung's Gyeongpo District as Observed through YouTube Videos (유튜브 영상을 통해 본 강릉 경포지구의 여행 특성 분석)

  • Ju-Ho Shin;Kwang-Min Ham
    • Journal of Environmental Science International
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    • v.33 no.8
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    • pp.569-574
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    • 2024
  • This study analyzed the travel characteristics of Gangneung's Gyeongpo District and user reactions by utilizing YouTube videos. The findings were as follows: First, the most frequently visited places by YouTube video producers in Gyeongpo District were Gyeongpo Lake (55%) and Gyeongpo Beach (28%). In particular, videos featuring walks along the lake and beach paths were prominent, regardless of the season. Second, YouTube video producers predominantly enjoyed solo travel to Gyeongpo Lake (69%) and Gyeongpo Beach (71%), with notably few visits to historical sites. Third, viewers who watched YouTube videos related to Gyeongpo District preferred videos under 10-15 minutes in duration. Comments typically focused on "photos," "information," "solo travel," "hotels," and "healing," with positive evaluations of scenery and accommodations. Fourth, the top nine YouTube videos with the highest view counts were produced by individuals, with limited responses to videos produced by local governments or authorities. The findings identified popular tourist destinations and trends in the Gyeongpo District, noting a bias in visits and behaviors of video producers toward specific locations. This suggests the need to develop tourism resources by utilizing the natural and historical assets of Gyeongpo District. The findings are expected to guide future tourism policies, promotional efforts, and marketing strategies for Gyeongpo District.