• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.389-397
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• 2019

전자담배 사용에 대한 관심과 건강 유해성에 대한 우려가 증가하는 상황에서 전자담배 업계의 소설 미디어를 통한 담배 마케팅 규제 논의가 활발하다. 전자담배 업계가 YouTube와 같은 소셜 미디어를 활용한 적극적 마케팅 공세를 펼치고 있지만 전자담배 관련 YouTube 동영상이 어떤 정보를 전달하고 있는 지를 분석한 국내 연구는 드물다. 본 연구는 국내 궐련형 전자담배 동영상에서 주로 나타나는 제품 관련 정보와 건강 관련 정보 전달 여부, 그리고 동영상 creators의 특징을 파악했다. 분석 결과 여성 creators의 수가 남성 creators의 수보다는 적었으나 실제 여성 흡연율보다는 높게 나타났다. 제품 관련 정보인 맛/타격감, 제품 디자인, 이용편이성 등은 절반 이상의 영상에서 언급된 반면 건강 유해성과 관련된 정보인 일반 담배 유해성, 전자담배 유해성 등의 언급은 적었다. 또한 이용편이성과 제품 디자인을 언급한 동영상일수록 전자담배가 건강에 미칠 수 있는 영향에 대해 언급하지 않은 경향이 보였다. 본 연구의 결과는 보건당국이 추진하고 있는 전자담배 YouTube 마케팅 규제 근거로 활용될 수 있을 것으로 기대된다.

• International journal of advanced smart convergence
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• 제8권2호
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• pp.88-93
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• 2019

This study explores one of charity drive contents on YouTube channel. Due to the advance of science and technology, ordinary people come to make their own video content online, usually via YouTube. YouTube becomes number one online video storage/streaming platform, and many people upload their own video and they get attention and fame. This study analyzes various aspects of Shoot for Love, soccer-based charity drive videos shown on YouTube channel created in South Korea. Unlike popular videos in YouTube, Shoot for Love centers on charity by casting popular soccer players and celebrities. Especially, this study researches 1) Components 2) Traits of Components 3) Contents of Components in Shoot for Love. Throughout this, it not only analyzes unique aspects of Shoot for Love that show how and why YouTube content matters, but also suggest plausible methods to drive charity and institution are suggested that appeal to the public.

• 정보관리학회지
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• 제34권4호
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• pp.227-245
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• 2017

본 연구는 YouTube와 Flickr에서 비디오와 이미지자료를 웹사이트에 공유하는 이용자의 동기를 파악하는 데 목적이 있다. 소셜미디어 이용자의 정보공유모형에서 제시된 10가지 동기요소 - enjoyment(즐거움), self-efficacy(자기효율성), learning(학습), personal gain(개인적이익), altruism(이타심), empathy(감정이입), social engagement(사회적참여), community interest(공동체이익), reputation(평판), reciprocity(상호협조) - 를 정의하고 YouTube와 Flickr 이용자의 동기조사를 하였다. Amazon Mechanical Turk라는 서비스를 이용하여, YouTube와 Flickr를 사용하는 이용자들에게 온라인 설문을 실시하였고, 연구결과에 따르면, YouTube와 Flickr 이용자들은 learning과 social engagement에 가장 영향을 많이 받고 있으며, altruism과 reciprocity의 경우 상대적으로 낮은 동기로 나타났으나, 다른 동기요소들과의 연관성은 높게 나왔으며, personal gain의 경우 YouTube와 Flickr 이용자 모두에게 가장 낮은 동기요소가 되었으나, 두 이용자 그룹을 서로 비교했을 때는 Flickr 이용자들이 YouTube 이용자보다 personal gain에 영향을 더 받는 것으로 나타났다. 본 연구의 결과는 이용자의 동기를 반영한 YouTube나 Flickr와 같은 서비스디자인이나 인터페이스업그레이드 등에 반영될 수 있다.

• Clinics in Shoulder and Elbow
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• 제25권3호
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• pp.217-223
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• 2022

Background: YouTube has become a popular source of healthcare information in orthopedic surgery. Although quality-based studies of YouTube content have been performed for information concerning many orthopedic pathologies, the quality and accuracy of information on the rotator cuff have yet to be evaluated. The purpose of the current study was to evaluate the reliability and educational content of YouTube videos concerning the rotator cuff. Methods: YouTube was queried for the term "rotator cuff." The first 50 videos from this search were evaluated. Video reliability was assessed using the Journal of the American Medical Association (JAMA) benchmark criteria (range, 0-5). Educational content was assessed using the global quality score (GQS; range, 0-4) and the rotator cuff-specific score (RCSS; range, 0-22). Results: The mean number of views was 317,500.7±538,585.3. The mean JAMA, GQS, and RCSS scores were 2.7±2.0, 3.7±1.0, and 5.6±3.6, respectively. Non-surgical intervention content was independently associated with a lower GQS (β=-2.19, p=0.019). Disease-specific video content (β=4.01, p=0.045) was the only independent predictor of RCSS. Conclusions: The overall quality and educational content of YouTube videos concerned with the rotator cuff were low. Physicians should caution patients in using such videos as resources for decision-making and should counsel them appropriately.

• 인터넷정보학회논문지
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• 제24권4호
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• pp.107-115
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• 2023

This study analyzes the content of YouTube Vlog videos created by patients of Coronavirus disease 2019 ("COVID-19") in South Korea and viewer comments on those videos. As this new infectious disease started to sweep the world in late 2019 and early 2020, the public started facing fear and uncertainty stemming from the lack of sufficient and accurate information about the virus. At the same time, as COVID-19 patients in South Korea were treated in isolation to prevent the spread of the virus, the patients themselves were experiencing anxiety and exclusion from the society. During this period, there was an increase in YouTube Vlog videos created by the patients in which they shared their experiences going through the treatment and recovery processes. To understand how these YouTube Vlog videos were being used by the patients to connect with the society and seek support in a state of isolation and anxiety, this study conducted a qualitative multi-case analysis of three sample YouTube Vlog video channels to analyze their content, as well as a lexicon-based sentiment analysis of viewer comments to understand the experiences and reactions of viewers. The patients' YouTube Vlog videos showed that they shared similar stages of progress, despite each emphasizing a different main theme. Overall, the tone of the viewer comments became increasingly positive over time, although with some variance among different patient cases and stages. The results confirmed that Vlogs of patients played a significant role in reducing the uncertainty around COVID-19 and strengthening social support for the patients. The findings of this study can improve an understanding of the psychological and behavioral aspects of patient experience in isolated treatment and the impact of shared communication among members of society in times of crisis.

• 복식문화연구
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• 제27권6호
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• pp.599-614
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• 2019

The aim of this study to provide basic reference data for the development of video contents used in pattern drafting education and to explore the possibility of utilizing YouTube videos in such education. Subject videos were selected using the number of views. A total of 596 videos and 28 channels were analyzed for the period July to September 2019 and the results are as follows. With regard to content, there were 27 pattern drafting items, the majority being dress, pants, skirt, blouse and sleeve drafting, although high-level content such as cowl, bustier, corset patterns were also available. Therefore, there is a high likelihood that YouTube videos could be used as educational material, especially as supplementary references to provide specific examples and easy explanations for difficult concepts or method, for students majoring in this field. However, as most videos currently focus on a few items, expanding video content to features a wider variety of clothing items at different levels is necessary. With regard to video length, it mostly ranged from 10 to 15 minutes. It is not advisable to create lengthy lecture-style videos expounding on different principles or variations in pattern drafting when developing educational video material.

• 한국치위생학회지
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• 제23권6호
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• pp.423-429
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• 2023

Objectives: The study aimed to assess the form, reliability, and quality of information related to periodontal diseases shared on YouTube. Methods: On october 23, 2023, we conducted searches on YouTube using four keywords related to periodontal diseases. The searches retrieved a total of 394 videos from the first five pages for each keyword. Of these, 151 were included in the analysis. Videos were categorized based on the source and usefulness of the information, and their reliability and quality were assessed. Results: Analysis of the information sources revealed that medical websites or TV channels (45.7%) were the most prevalent, whereas commercial websites (2.0%) were the least prevalent. Videos uploaded by physician or hospitals (3.08±0.48) and medical websites or TV channels (3.01±0.94) demonstrated higher reliability. Videos categorized as having good and excellent quality were predominantly from physician or hospital sources (88.2%). Useful information related to periodontal diseases was available in 85.4% of videos, with physician or hospital sources contributing the highest proportion of useful information (52.7%). Conclusions: Videos from physician or hospital sources provide high-quality useful and reliable information. To ensure the provision of more useful and accurate information, the involvement and interest of experts are deemed essential.

• Journal of Information Science Theory and Practice
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• 제11권3호
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• pp.29-42
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• 2023

This study explored issues related to the library in the COVID-19 era in YouTube videos in Korea. This study performed social network analysis and topic modeling analysis by collecting 479 YouTube videos, 20,545 words, and 8,379 channels related to COVID-19 and the library from 2019 to 2020. The study results confirmed that YouTube, a social media platform, was used as an important medium to connect users and physical libraries and provide/promote online library services. In the study, major topics and keywords such as quarantine, vlog, and library identity during the COVID-19 pandemic, library services and functions, and introductions and user guides of libraries were derived. Additionally, it was identified that videos about COVID-19 and the library are being produced by various actors (news and media channels, libraries, government agencies, librarians, and individual users). However, the study also identified that the actor network is fragmented through the channel network, showing a low density or weak linkage, and that the centrality of the library in the actor network is weak.

• Archives of Plastic Surgery
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• 제49권5호
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• pp.668-675
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• 2022

Background Educational resources on the internet are extensively used to obtainmedical information. YouTube is the most accessed video platform containing information to enhance the learning experience of medical professionals. This study systematically analyzed the educational value of microsurgery-related videos on this platform. Methods A systematic review was conducted on YouTube from April 18 to May 18, 2020, using the following terms: "microsurgery," "microsurgical," "microsurgical anastomosis," "free flap," and "free tissue transfer." The search was limited to the first 100 videos, and two independent reviewers screened for eligible entries and analyzed their educational value using validated scales, including a modified version of the DISCERN score (M-DISCERN), Journal of the American Medical Association (JAMAS) benchmark criteria, and the Global Quality Score (GQS). Evaluation of video popularity was also assessed with the video power index (VPI). Results Of 356 retrieved videos, 75 (21%) were considered eligible. The educational quality of videos was highly variable, and the mean global scores for the M-DISCERN, JAMAS, and GQS for our sample were consistent with medium to low quality. Conclusions A limited number of videos on YouTube for microsurgical education have high-educational quality. The majority scored low on the utilized criteria. Peer-reviewed resources seem to be a more reliable resource. Although the potential of YouTube should not be disregarded, videos should be carefully appraised before being usedas an educational resource.

• Clinics in Shoulder and Elbow
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• 제26권2호
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• pp.162-168
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• 2023

Background: Reverse shoulder arthroplasty (RSA) has evolved continuously over recent years, with expanded indications and better outcomes. YouTube is one of the most popular sources globally for health-related information available to patients. Evaluating the reliability of YouTube videos concerning RSA is important to ensure proper patient education. Methods: YouTube was queried for the term "reverse shoulder replacement." The first 50 videos were evaluated using three different scores: Journal of the American Medical Association (JAMA) benchmark criteria, the global quality score (GQS), and the reverse shoulder arthroplasty-specific score (RSAS). Multivariate linear regression analyses were conducted to determine the presence of a relationship between video characteristics and quality scores. Results: The average number of views was 64,645.78±264,160.9 per video, and the average number of likes was 414 per video. Mean JAMA, GQS, and RSAS scores were 2.32±0.64, 2.31±0.82, and 5.53±2.43, respectively. Academic centers uploaded the highest number of videos, and surgical techniques/approach videos was the most common video content. Videos with lecture content predicted higher JAMA scores whereas videos uploaded by industry predicted lower RSAS scores. Conclusions: Despite its massive popularity, YouTube videos provide a low quality of information on RSA. Introducing a new editorial review process or developing a new platform for patients' medical education may be necessary. Level of evidence: Not applicable.