• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.342-351
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• 2020

The purpose of this study is to investigate the relations of loneliness and YouTube addiction on college life adjustment of college students in the distance education during COVID-19 environment. In order to accomplish this purpose, this study built a research model that viewed how loneliness and YouTube addiction work together to explain college life adjustment such as social adjustment, academic adjustment. This study was conducted an online survey and applied 95 survey data to the final analysis. Structural equation model was used to analyze the data. The results of this study are summarized as followings. First, loneliness has negative effects on both social adjustment and academic adjustment. Second, YouTube addiction has a negative effect on social adjustment. In conclusion, loneliness and YouTube addiction are the significant predictor for the college life adjustment. Implications for practice are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.676-684
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• 2021

This study examined how much Korean male middle school students used YouTube to determine if the social support from parents, teachers, and friends might moderate the relationships between YouTube overuse and internalizing and externalizing problems. Three hundred and twenty male middle school students completed questionnaires asking about their YouTube use, levels of YouTube addiction, internalizing and externalizing behaviors, and the degree of social support from parents, teachers, and friends. The results indicated that the YouTube addiction was positively related to the levels of internalizing and externalizing problems. Parental support moderated the relationships between YouTube addiction and internalizing problems. On the other hand, the moderating effects of teachers' or friends' supports were not significant. In contrast, teachers' support was the most crucial moderating factor regarding externalizing problems, while parental and friends' supports were only related to delinquency but not to aggression. These results suggest that the role of parental or teacher supports should be unique depending on the types of problem behaviors. Furthermore, the 'protective effects' of social support were not found in the highly addicted group, suggesting that the early prevention of YouTube overuse is a crucial intervention.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.2
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• pp.31-45
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• 2023

This study deals with exploring qualitative steps and paths that appear as YouTube users' usage time increases quantitatively. For the study, I applied theories from psychology and neuroscience, subdivided the interval between the personalization algorithm of the recommendation system, and active use and analyzed the relationship between variables in this process. According to the theory behavioral model theory (FBM), variable reward, and dopamine addiction were applied. Personalization algorithms easy clicks as triggers according to associated content presentation functions in behavioral model theory (FBM). Variable rewards increase motivational effectiveness with unpredictability of the content you search, and dopamine nation is summarized as stimulating the dopaminergic nerve to continuously and actively consume content. This study is expected to make an academic and practical contribution in that it divides the purpose of use of content in the personalization algorithm and active use section into four stages from a psychological perspective: first use, reuse, continuous use, and active use, and analyzes the path.

• Journal of the Korean Society of Food Culture
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• v.38 no.4
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• pp.217-223
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• 2023

There has been an increase in the viewing of YouTube content among children and adolescents. This, coupled with the popularity of live-streamed video content such as mukbang, where viewers watch the host eat, has raised concerns about media addiction and the indiscriminate imitation of eating behavior. Therefore, there is a need for guidance on the appropriate behavior for viewing YouTube food content to promote healthy eating habits among children. In this study, we aimed to compare the patterns of the main caregivers and their children while viewing media and investigate the impact of viewing YouTube food content on the physical and mental health of the children. The findings suggest that active YouTube food content viewing by the main caregivers may reduce imitative behaviors due to passive media consumption by their children. This study provides valuable insights by comparing and analyzing the YouTube content viewing of the main caregivers and their children. The results can be used as a basis for the development of lifestyle-centered guidelines for children. However, it is important to note that this study was conducted during the coronavirus disease (COVID-19) pandemic when there was a significant increase in the use of media, which is limitation of the study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.699-707
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• 2019

The present study was designed to examine how much Korean elementary school children used the YouTube, and tested whether the overuse of YouTube might be related to adjustment problems such as low parental warmth, low self-esteem, and low school satisfaction. Two hundred and thirty-eight elementary school students answered a questionnaire enquiring about their YouTube use, parental practice, self-esteem, and school satisfaction. Results indicated that more than half of the participants watched the YouTube at least one hour per day, and 15.6% of them watched the YouTube more than 3 hours per day. Negative relationships between YouTube watching time and parental warmth, self-esteem, and school satisfaction were found. YouTube watching time also partially mediated between parental warmth and adjustment problems. Parental rejection and overprotection were not related to children's YouTube watching time. These study results can be used as seminal data for developing children's YouTube watching guidelines.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.157-158
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• 2020

본 논문의 목적은 비대면 교육 상황에서 왜 대학생들이 유튜브 중독에 빠지는지를 조사하는 것이다. 이를 위하여 연구모형을 개발한 후, 대학생들을 대상으로 한 설문조사를 실시하였다. 총 113부의 설문 자료로 구조 방정식 모형을 사용한 데이터 분석 결과는 다음과 같다. 첫째, 외로움 정도가 높을수록 유튜브 이용 동기는 높은 것으로 나타났다. 둘째, 시간 보내기와 즐거움 동기가 높을수록 유튜브 중독 정도가 높은 것으로 나타났다. 본 연구의 결과는 유튜브 중독의 한 원인은 시간 보내기 혹은 줄거움 동기의 유튜브 시청이며, 그 대책 중 하나는 외로움을 극복하는 것이라는 시사점이 있다.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.127-139
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• 2019

This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.